Kate Fitzpatrick, Senior Strategist, e3 and Joshua Leigh, Amnesty International both presented at Experiencing Charity: The Future of Giving, an e3 event looking at the future of the third sector. In these presentations we looked at trends, VR, 360, Labs, Innovation and many other ways charities are exploring immersive experiences.

1. HELLO FROM e3
Think Hard. Act Digital
Timeless thinking in a modern landscape

2. DIGITAL TRANSFORMATION
Strategic Frameworks
Innovation * Customer Experience * Social * Content * Interactivity *
Omnichannel experience * CRM * CRO
User-Centred Design & Build
UX * Branding * Responsive Web * AI

3. WHO WE WORK FOR

4. WHO WE WORK WITH

5. ‘Innovation is an attitude
not a department’
- Patrick Loh

6. Welcome
Charity Overview
Food For Thought
Amnesty International
Coffee and Dessert
Tweet along with us @e3_media
TODAY

7. e3 LIVE SERIES
15 AUG: INNOVATION WHITE PAPER
14 SEPT: CYBER SECURITY SEMINAR
15 OCT: CYBER SECURITY WHITE PAPER
27 OCT: ARTIFICIAL INTELLIGENCE SEMINAR
23 NOV: CONTENT STRATEGY SEMINAR
30 NOV: ARTIFICIAL INTELLIGENCE WHITE PAPER

8. DIGITAL’S IMPACT ON THE THIRD SECTOR
Considering trends and keys themes for 2016

9. THE NEXT 10 MINUTES
Key trends
Overarching theme
Some things to consider over lunch…

10. THINK PRODUCT, NOT WEBSITE
Digital technology should be used to address the challenges
faced by our audiences

11. SHELTER’S TRIAGE PROJECT

12. PHYSICAL AND DIGITAL CONNECTIVITY
Forge stronger relationships through real world activity

13. AMNESTY INTERNATIONAL

14. USE DIGITAL TO DEVELOP TRUST
Digital can be used as the catalyst to re-establish trust across
the charity sector

15. ALICE.SI

17. OVERARCHING THEME
User-centricity

18. THE CHALLENGE
Your audience can change…

19. APPROACH
Establish on-going test and learn
Integrate learnings into strategy

20. FOOD FOR THOUGHT…
1. How well do you feel you know your audience?
2. What are the biggest challenges you face in communicating with them?

21. THANK YOU
For more information contact
miranda.glover@e3.co.uk

22. VR for human rights
360 Syria
Joshua Leigh
Direct Marketing Exec.
Amnesty International

23. VR for human rights
360 Syria
5 key objectives

24. 1. Empowering & amplifying field activism
Training &
equipping.
VR content
pipeline.
Now working
with global
media outlets =
income.

25. 1. Empowering & amplifying citizen journalism
360syria.com

26. 2. Awareness, Education & Empathy

27. 3. Funding support. More action &
members.

28. 4. A remote research & documenting tool

29. 5. Campaigning & Lobbying

30. Research Tool &
evidence
gathering
Funding
Support.
Movement
Growth.
Education,
Outreach,
lobbying
tool
Mutually dependant
model
Empowered &
trained local
activists have a
new storytelling
medium

31. Lessons
1. Purpose and authenticity
2. Biggest challenges: content & distribution
3. Democratise – cheap, simple, scalable, agile, speed
4. Track impact of skills sharing

32. IN PRACTICESHELTER’S TRIAGE PROJECT

33. SECTOR IMPACT
Charities add more value (GVA) to the UK economy than arts and agriculture sectors
Combined income approx £39 billion PA
760,000 paid employees in charity sector
21m people have volunteered at some stage in life & 14m volunteer once a month or more
44 million donate to charity on a regular basis - average of £16 PCM
Charities fund 60% of cancer research in the UK and over 40% of all medical research
http://nfpsynergy.net/free-report/facts-and-figures-uk-charity-sector)