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©Touchten2013
Sushi Chain
3 Million users, Top
8 USA
Top 10 in 18
countries




               ©Touchten2013
                               2
Infinite Sky
2.5 Million users, Top 5 UK,
Top 8 USA
Top 10 in 44 countries




              ©Touchten2013
                               3
Train Legend
                200K in one day,
                Top 5 US
                Top 10 in 31
                countries




©Touchten2013
                                   4
User Base




  ©Touchten2013
                  5
Analyzing Luck




    ©Touchten2013
                    6
Table of Content
#1 Users are KINGS
   #2 English vs. Non-
   English Email
   #3 Just
#4 Cross - Promote
  #5 ASK!
6 Explore the various AppStore
                     ©Touchten2013
                                     7
The Basic

• ASO (AppStore
     Optimization)
            TITL
             E




           ©Touchten2013
                           8
The Basic




  ©Touchten2013
                  9
The Basic

• ASO (AppStore
  Optimization)
            TITL
             E
           ICONS

          SCREEN
           SHOTS
           ©Touchten2013
                           10
The Game Dev bible

 1
Users are KINGS,
make them HAPPY



              ©Touchten2013
                              11
Dev’s Nightmare




                  12
After sleepless nights of
        tweaking




                            13
The Game Dev bible

2
on’t forget the               no hablan
                               Inglés...
on-English speakers



              ©Touchten2013
                                           14
English is only 27% of your
           market




                              15
The Game Dev bible

 3
 o Email or
Not to Email
but I wanna be featured!)


               ©Touchten2013
                               16
The Game Dev bible

#4
Cross - Promote




              ©Touchten2013
                              17
The Game Dev bible

#5
Ask, and ye
shall receive!



                 ©Touchten2013
                                 18
Don’t do this on GooglePlay




                              19
The Game Dev bible

#6
There are more
AppStore than you
can think of


              ©Touchten2013
                              20
Summary
#1 Users are KINGS
   #2 English vs. Non-
   English
   #3 Just
#4 Email - Promote
   Cross
  #5 ASK!
6 Explore the various AppStore
                     ©Touchten2013
                                     21
Lesson learnt
1 Be Stingy but SMART
   #2 Always think outside
   the If you fail to plan, you plan
   #3   box
   to fail
   #4 Don’t let your mother
   be your QA is a must, shouldn’t
   #5 Marketing
   be expensiveare publishing
6 Talk to us, we
                      ©Touchten2013
                                       22
どうもありがとうございました
   ¡muchas gracias
     Thank you!

        謝謝 !
     Terima Kasih!
        ©Touchten2013
                        23

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