Here's an updated presentation containing some interesting Facebook user stats for Aruba (February 2016). The info can be used for research, educational or for social media marketing purposes. Comments and questions are welcome.
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Social Media Landscape of Aruba - Key Facebook Stats Feb 2016
1. 1EDWARD M. ERASMUS, MA | ARUBA, FEBRUARY 2016
KEY USERS STATS
SOCIAL MEDIA LANDSCAPE OF ARUBA
2. 2
“Social media is here.
It’s not going away; not a passing
fad. Be where your customers
are: in social media.”
- Lori Ruff (@loriruff)
3. 3
Social media advertising revenue will reach
$9.8 billion in 2016
33% of millennials identify social media as one of
their preferred channels for communicating with
businesses
The number of worldwide social media users is
expected to reach 2.5 billion by 2018
4. 4
Over of all internet users
use social media.
75%
Social networking is the
bread and butter of
modern Web activity
5. 5
of U.S. small business owners/
marketers use social media marketing, and
92% of those agree or strongly agree with the
phrase, “Social media marketing is important for
my business.”
Source: Social Media Examiner
96%
11. 11
FACEBOOK LIVE
Page owners will be able to chat live
with fans, make announcements,
conduct Q&A sessions, and share
breaking news.
12. 12
FACEBOOK LIVE
• Small roll-out in the U.S. in 2015
• Initially available to celebrities and influential people
• Available also to verified business pages
• No additional app is needed: the Live Video content
prompt will be located in the normal “Update Status”
prompt in the mobile app
• Not yet available to personal profiles, but is coming
soon!
14. 14
FACEBOOK REACTIONS
The feature isn’t so much a new tool as it is an
extension of an existing one; by long-pressing —
or, on a computer, hovering — over the “like”
button, users can now access five additional
animated emoji with which to express themselves.
16. 16
74,000
*An active user is someone who during the past 30 days has visited
Facebook.com and logged-in (or has been logged in) and who has
taken an action with a Facebook feature (e.g. clicked ‘like’, etc…).
active users*