O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Google Analytics Konferenz 2015_Retention Analyse mit Kohorten Katharina Klausberger_shpock

6.393 visualizações

Publicada em

Zufriedene und wiederkehrende User zählen zu den wichtigsten Messgrößen bei der Erfolgsmessung von App. Cohorten-Analysen ermöglichen es, User Retention regelmäßig und auf unterschiedlichen Ebenen zu beobachten. Hier zeigen wir wie man aus Analytics-API-Daten Cohorten-Analysen aufbauen kann und auf was man bei der Analyse achten soll.

  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • -- DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT -- ......................................................................................................................... ......................................................................................................................... Download FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... (Unlimited)
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Responder 
    Tem certeza que deseja  Sim  Não
    Insira sua mensagem aqui

Google Analytics Konferenz 2015_Retention Analyse mit Kohorten Katharina Klausberger_shpock

  1. 1. 27.02.2015 1 Google Analytics Conference 02/2015 Katharina Klausberger k.klausberger@shpock.com
  2. 2. 27.02.2015 2 User lifecycle – Pirate metrics acquisition activation retention revenue User lifecycle – Pirate metrics acquisition activation retention revenue
  3. 3. 27.02.2015 3 Was sind Kohorten? Eine Gruppe von Personen mit einem gemeinsamen Merkmal – innerhalb einer Zeitspanne. Bespiele: • Neue App-User in Woche X • Neu registrierte User in Woche X • User, die Aktion Z in Woche X machen Warum Kohorten-Analysen? • Userverhaltens über den Zeitverlauf • Userverhaltens unterschiedlicher Kohorten zB. Android vs iOS User • Auswirkung von Produkt-Veränderungen / Marketingkampagnen
  4. 4. 27.02.2015 4 Kohorten Analyse – manuell/API • Google Analytics SDK: Bestimmtes Userverhalten Taggen – Usergruppen als Custom Dimension: • First App Start • Registration • etc. • Export der relevanten Daten – manuell oder via Google API – Usergruppe auswählen – Segmente festlegen: • Alle User, iOS / Android, Länderspezifisch, App Version, etc. – Zeitspanne festlegen: • Regex zB. 25.02.2013 bis 03.03.2013 = 2013-0(2-2[5-8]|3-0[1-3]) • Woche, 4-Wochen, Monat • Datenaufbereitung und –analyse – Absolute Werte vs. Prozentwerte – Graphiken General (First app start) weeks after registration 1 2 3 4 5 6 7 8 New users average retention 100 81% 81% 55% 54% 5% 5% 5% 5% 14.01.2013 100 85% 85% 52% 52% 5% 5% 5% 5% 21.01.2013 100 81% 81% 55% 55% 5% 5% 5% 28.01.2013 100 75% 75% 58% 58% 6% 6% 04.02.2013 100 85% 85% 52% 52% 5% 11.02.2013 100 81% 81% 55% 55% 18.02.2013 100 75% 75% 58% 25.02.2013 100 85% 85% 04.03.2013 100 81% Datenaufbereitung am Bespiel von Dummy Daten
  5. 5. 27.02.2015 5 Neu: Kohorten Analyse direkt in GA • Beta mode • Menü: Audience > Cohort Analysis User Retention metric
  6. 6. 27.02.2015 6 User Retention metric - Tabelle User Retention – 4 Stellschrauben • Typ: Acquisition date = Erste erfasste Session des Users • Size: = Zeitspanne der Kohorten-Analyse zB. Tag, Woche, Monat • Metric: = Was möchte man analysieren? zB. User retention, total users, total sessions etc. • Date range: = Beobachtungszeitraum zB. 7,14,21,30 Tage / 1,3,6,9,12 Wochen / 1,2,3 Monate
  7. 7. 27.02.2015 7 User Retention – Segmente • Segmente: zB. Android / iOS etc. Google Analytics Conference 02/2015 Katharina Klausberger k.klausberger@shpock.com

×