200 moms gave their opinions on 30 health, fitness, and wellness brands. how did the brands stack up? (contact me to get the survey results: mail AT deniseleeyohn DOT com)

1. 80%
which
dot is
rt
your
llness exper
70%
brand?
% agree brand is a health/fitness/wel
60% 200 moms gave
their opinions on
30 brands. This
chart shows how
strongly each
50% brand is rated as:
- an expert in
health, fitness, or
wellness
- a brand “for me”
d
40% The i
Th size of th d t
f the dot
indicates each
brands’ relative
awareness level.
a
30%
brand awareness
(index to average)
= under 80
20% = 80-100
80 100
25% 35% 45% 55% 65% 75% = 101-120
% agree brand is “for me”
= over 120
© 2010 Denise Lee Yohn, Inc. contact denise to learn which dot is your brand: mail@deniseleeyohn.com or (917) 446-9325