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FUSION Book Launch Recap

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The launch of my book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, was a terrific success. Thank you to everyone who supported it! This recap is a collection of most of the FUSION launch activities in one easy-to-reference place.

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FUSION Book Launch Recap

  1. 1. FUSION Book Launch Highlights denise lee yohn | 12.24.18 | #FUSION What a powerful launch!
  2. 2. Dear Friends and Colleagues, It took a proverbial village to make the launch of my book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, a success. Thank you for being my village! I’ve been blessed by all the opportunities you helped create for me this past year. This recap of the launch highlights serves as a reminder of what we accomplished together – as well as a collection of most of the FUSION launch activities in one easy-to-reference place. The brand-culture fusion movement has only begun, but I hope you agree we’ve gotten off to a great start. So, please join me in celebrating what has been a very good year and a terrific launch!
  3. 3. 30 speaking engagements… including: MenuDirections PCMA Education Conference
  4. 4. CNBC media appearances
  5. 5. three bookstore events Warwick’s In La Jolla Stanford University Book Passage in San Francisco
  6. 6. included on 2018 best book lists “Starbucks, Southwest, Patagonia. They are different brands, but those who closely study successful companies today might point to one similarity: These companies’ brands are the embodiment of their culture, and vice versa. Few brands actually achieve this state, but it’s a major quest these days. That’s why Denise Lee Yohn’s Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies is a welcome arrival.” “The importance of company culture has been championed by countless authors and business leaders. And a company’s brand is just as central to a company and its identity. What Denise Lee Yohn offers is a guide to fusing these ‘two atomic nuclei’ of business together to align your organization and power growth.”
  7. 7. terrific reviews on Amazon This is one of those books that need to be read and applied daily to make it usable / achievable. – Amy Dru P.S. In an effort to be unbiased, I’ve only included reviews from people I don’t know. The book is great. Very readable. Lots of examples and case studies here you will recognize and nod ascent to. Very, very applicable to your organization (business or otherwise). It will make you think and want to apply. Much recommended. – T. M. Reader Excellent book with new information and an attitude... You won't be able to put this book down. -- Glenda I have been preaching the gospel of this book since I started reading it. It is currently the book of the month in my business group. I will keep recommending it and rereading it. – Kevin Davis This book is a must have for businesses. -- Michelle Rayburn Denise Yohn does a fine job of demonstrating the importance fusing brand and culture. – James Strock
  8. 8. nearly 40 online interviews & podcasts including:
  9. 9. lots of reviews & other coverage including:
  10. 10. over 30 bylined articles including regular contributions to Harvard Business Review and Forbes Plus tons of blogposts, LinkedIn articles, newsletters, and more…
  11. 11. DENISE LEE YOHN Thank you! @deniseleeyohn | #FUSION

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