a comparison of popular best lists including Interbrand's Best Global Brands, Fortune 500, Most Admired Companies, Best Companies to Work For, and most Innovative Companies

1. Brand/Company Rankings Comparison
Brand Millward Fast
Interbrand Finance Brown CoreBrand Fortune Fortune Fortune Company Forbes
Brand Brand Brand Brand 100 Most Best to Most Most
Value Value Value Value Revenue Admired Work For Innovative Innovative
Coca-Cola 1 11 6 1 70 6
IBM 2 4 3 48 18 12
Microsoft 3 3 5 42 38 9 86
Google 4 1 2 94 92 2 1 3 7
GE 5 7 10 25 6 13
McDonalds 6 17 4 24 10
Intel 7 18 58 56 32
Apple 8 2 1 53 35 1 1 5
Disney 9 45 38
HP 10 15 18 11
Toyota 11 8 27 36 33
Mercedes-Benz 12 21 50
Cisco 13 82 44 62 28
Nokia 14 81
BMW 15 23 30 14 19
Gillette 16 32 22 26
Samsung 17 12 67 100 38
Louis Vitton 18 26
Honda 19 46 56 19
Oracle 20 61 22 96 48 77
H&M 21 85 62
Pepsi 22 25 63 13 43 26 50
American Express 23 38 40 11 91 20 60
SAP 24 23
Nike 25 28 57 60 24
Amazon 26 22 14 78 7 2
UPS 27 37 17 9 48 30 38
J.P. Morgan 28 59 13 23
Budweiser 29 53
Nescafe 30
IKEA 31 50
HSBC 32 10 28
Canon 33 95
Kellogg's 34 7 57
Sony 35 58 32 46
eBay 36 90 82 45
Thompson Reuters 37
Goldman Sachs 38 66 100 54 25 33
Gucci 39
Loreal 40 46
Philips 41
Citi 42 47 47 14
Dell 43 69 70 41
Zara 44
Accenture 45 49 49 92
Siemens 46 39 70 21
VW 47 49 29
Nintendo 48 79 20
Heinz 49
Ford 50 34 76 10
Colgate 51 55 8 33
Danone 52 35
AXA 53 55
Morgan Stanley 54 63
Nestle 55 33 51 31
Blackberry 56
Xerox 57 99
MTV 58
Audi 59
Adidas 60

2. Brand/Company Rankings Comparison
Brand Millward Fast
Interbrand Finance Brown CoreBrand Fortune Fortune Fortune Company Forbes
Brand Brand Brand Brand 100 Most Best to Most Most
Value Value Value Value Revenue Admired Work For Innovative Innovative
Hyundai 61
KFC 62 44
Sprite 63
Caterpillar 64 58 27
Avon 65 98 52 47
Hermes 66 71 42
Allianz 67 51
Santander 68 19 77
Panasonic 69 89
Cartier 70
Kleenex 71
Porsche 72 66
Tiffany & Co. 73
Shell 74 24 51
Visa 75 20 15
Yahoo! 76 61
Moet Chandon 77
Jack Daniel's 78
Barclay 79 35 96
Adobe 80 41 54
Pizza Hut 81 44
Credit Suisse 82 60
Johnson & Johnson 83 4 76 17
Gap 84 62
3M 85 80 97 15
Corona 86
Nivea 87
Johnny Walker 88
Smirnoff 89
Nissan 90 57 88 75
Heineken 91 75
UBS 92
Armani 93
Zurich 94
Burberry 95
Starbucks 96 72 16 73 19
John Deere 97
HTC 98
Ferrari 99
Harley-Davidson 100 5
sources:
Interbrand Best Global Brands 2011
BrandFinance Global 100 Brands 2011
Millward Brown Optimor BrandZ Top 100 Most Valuable Global Brands 2011
CoreBrand BrandPower Rankings Q4 2010
Fortune 500 America's Largest Corporations 2011
Fortune World's Most Admired Companies 2012
Fortune 100 Best Companies to Work For 2012
Fast Company World's Most Innovative Companies 2012
Forbes World's Most Innovatives Companies 2011
compiled by: Denise Lee Yohn