As more and more people are using their smartphones and devices to shop, mobile commerce must become a top priority for any revenue-driven business. It's time to close the omni-channel conversion gap.

1. MOBILE PERSONALIZATION:
A $169 BILLION OPPORTUNITY

2. MOBILE IS FUNDAMENTALLY CHANGING HOW WE SHOP
Mobile web driving 20% more US online sessions
82% of smartphone users consult their phones in store
Analysts expect more than half of eCommerce revenue to come
from mobile by end of 2017, totaling $169 billion.
82%
use mobile while
in stores
A $169 Billion
Opportunity
20%
more mobile
traffic

3. THE MOBILE CONVERSION CHALLENGE
Although mobile traffic continues to
grow, the majority of conversions
are still taking place on desktop and
tablets.
Mobile contributes to only 16%
of purchases.
44%
Gap
Time Spent Dollars Spent
60%
40%
16%
84%
Desktop
Mobile

4. Desktop accounts for 50% higher average
order values compared to mobile devices.
175
150
125
100
75
50
25
0
Traditional Smartphone
138.87
82.65
OrdervalueinU.S.dollars
THE MOBILE CONVERSION CHALLENGE Source: Criteo

5. POOR MOBILE WEB EXPERIENCES TRANSLATE INTO
BUSINESS LOSSES
While the revenue opportunities for
eCommerce businesses are huge,
potential customers continually feel
frustrated by lackluster mobile web
experiences.
4 OUT OF 6 PEOPLE
have experienced a bad mobile
shopping experience firsthand.
OF USERS
will leave a mobile site if it
doesn’t satisfy their needs.
91%
Source: Google

6. BAD MOBILE EXPERIENCES
LOSE CUSTOMERS
51% of smartphone users have purchased
from a company or brand other than the one
they intended to simply because they
received a more relevant experience there.

7. BASED ON OUR ANALYSIS OF DYNAMIC YIELD CUSTOMER BEST
PRACTICES, HERE ARE FOUR WAYS TO DRIVE MOBILE CONVERSIONS:
GUIDE VISITORS TO THE
RIGHT PRODUCTS
CREATE OMNICHANNEL
CONSISTENCY
GET USERS BACK
TO CONTEXT
PREVENT MOBILE SHOPPING
CART ABANDONMENT

8. GUIDE VISITORS TO
THE RIGHT PRODUCTS
Most navigational and product discovery
pitfalls start with the homepage. Maximize
screen space and guide visitors to discover
relevant products by displaying a scrollable
sub-category carousel, personalized
according to the visitor’s past behavior,
purchase history, and product preferences.
If you don’t have enough data on the
customer at hand, float a tinder-like discovery
questionnaire that enables visitors to easily
add new or top-selling items to the cart.

9. CREATE OMNICHANNEL
CONSISTENCY
More than half of US retail decision-makers fully
believe retailers provide a consistent customer
experience across all channels, just over a
quarter of US shoppers feel the same way.
Demonstrate omnichannel consistency by
connecting user preferences for a certain
category across all devices. If a user
demonstrates repeated engagement or interest
in Men’s apparel on mobile, they can be shown
relevant category banners when
re-entering the site from desktop.

10. GET USERS BACK
TO CONTEXT
Brands have an extremely limited time window
to guide users back to recently-viewed products.
Help users rediscover items that they’ve
interacted with by placing a “drawer” tab that
presents recently-viewed items upon site return.
Doing this will bring visitors back to context,
refocus them on products that they’ve
expressed interest in, and encourage them to
add those products to the cart.

11. PREVENT MOBILE SHOPPING
CART ABANDONMENT
Mobile cart abandonment rates are nearly 30%
higher than on desktops. Most mobile sites
don’t have a cart abandonment strategy in place
and have no way to nudge visitors to complete
their purchases.
Reduce cart abandonments by serving a peel
notification at checkout with an incentive to
complete the order now. If the visitor is
experiencing technical difficulties, provide a
drop down notification with a direct link to call
customer support.

12. TIME TO TAKE ACTION
As more and more people are using their
smartphones and devices to shop, mobile
commerce must become a top priority for
any revenue-driven business.

13. CLOSE YOUR OWN BUSINESS
CONVERSION MOBILE GAP
REQUEST A FREE DEMO