1. Feb 28th Creative Technologies and Immersive Experiences
10:00 – 16:00 (Registration from 09:30)
Venue :- Phoenix Arts Centre, Leicester
FREE Registration at :- http://dmugamesfeb28.eventbrite.com/#
Speakers :-
Time Speaker Topic
10:00 David Wortley Welcome Introductions and Hosting
David Wortley is a Research Fellow at De Montfort University
co-ordination the Games Alliance Middle England (GAME)
project. He was the founding Director of the Serious Games
Institute and is also a freelance consultant on the strategic
use of immersive and emerging technologies such as serious
games, virtual worlds and social networks.
His mission is to help organisations and individuals, leverage
the power of these technologies for competitive advantage
and business/personal development
10:15 Helen Routledge Using 3D immersive Worlds for Health and Safety
Training
With a background and passion in behavioural sciences and
psychology Helen Routledge has over a decade of experience
of applying behavioural and cognitive theories to highly-
interactive serious games. Helen’s knowledge of psychology
and game design mechanics has been applied to an incredibly
varied range of solutions including team building, leadership,
sales training, IT security, disease control and health and
safety for some of the world’s largest and most successful
organisations.

2. 10:45 Martin Rieser Creative Technologies: Immersive and Locative
Experiences
Professor Rieser has worked in the field of interactive arts for
many years. He is research Professor in the Institute of
Creative Technologies in The Faculty of Art Design and
Humanities at De Montfort. His art practice in internet art
and interactive narrative installations has been seen around
the world including Cannes; Holland, Paris; Vienna,
Thessaloniki, London, Germany, Milan and Melbourne,
Australia. He has published numerous essays and books on
digital art including New Screen Media: Cinema/
Art/Narrative (BFI/ZKM, 2002), and has recently edited The
Mobile Audience, a book on mobile and locative technology
and art from Rodopi
11:15 James Roadley-Batti Developing commercial games at Codemasters
James Roadley-Battin is a Lead Artist for Codemasters video
games developer. Most recently he has worked on F1 Online
the game. A message from James:
“You’re all invited to a talk that will give insight to the
challenges that we face in this rapidly changing
industry. Feel free to ask questions and hear my personal
thoughts. If you don’t ask any questions worry not, I’ll talk
about the questions I constantly ask myself:
• How do we play?
• Who plays?
• Why will they play?
• How do we stay creative?
• What is Ux?
Find out why I sometimes feel like a rabbit in your
headlights. How I tackle this and ultimately encourage us to
develop ourselves and become creative thinkers.”
James is a graduate of De Montfort University and often
contributes to the Game Art Design course led by Michael
Powell. He is a regular contributor at the Game Alliance
Middle England (GAME) project meetings with insightful
updates on trends and challenges in the games industry.

3. 11:45 David Wortley The Future of Immersive 3D Experiences
David Wortley is a Research Fellow at De Montfort University
co-ordination the Games Alliance Middle England (GAME)
project. He was the founding Director of the Serious Games
Institute and is also a freelance consultant on the strategic
use of immersive and emerging technologies such as serious
games, virtual worlds and social networks.
His mission is to help organisations and individuals, leverage
the power of these technologies for competitive advantage
and business/personal development
12:15 Lorenzo Picinali 3D Audio Applications for the Blind
Dr. Picinali is currently employed as a Senior Lecturer in
Music/Audio Technology in the Department of Media
Technology at DMU and an active researcher in the Virtual
Reality and Assisted Living (ViR.AL) and Interactive and Media
Technologies (IMT) research groups. His teaching duties are
in the area of audio technology, musical acoustics and digital
signal processing.
His research activities are mainly focused on the
development of audio and haptics interactive technologies
and applications for people with perceptual disabilities, in
particular visually and hearing impaired individuals. He is also
involved in projects linked with data sonification (in
particular related with computer fluid dynamics and bio-
informatics tasks), with dance and music production using
immersive 3D audio technologies, and with the creation of
haptic devices for training purposes.
12:45 Lunch and Networking

4. 14:00 Ernest Edmonds Immersive Systems: Experience and Engagement
Ernest Edmonds is a pioneering digital artist and
international expert on creative human-
computer interaction. He has exhibited computer-based and
systems art around the world since 1970. He has created
internationally recognised research groups at Leicester
Polytechnic, Loughborough University and at the University
of Technology, Sydney. He currently has two part-
time positions, Professor of Computation and Creative Media
in the University of Technology, Sydney and Professor
of Computational Art at De Montfort University. He is Editor-
in-Chief of the Transactions, fast track, section of the leading
MIT Press journal Leonardo. His most recent exhibition was
at Site Gallery in Sheffield from last November until February.
14:30 Sean Clark Bridging Art and Science
Sean Clark is a digital artist, a PhD researcher, the director of
web/mobile developer Cuttlefish and the curator of Interact
in Leicester.
In his commercial work he is interested in social networking,
mobile multimedia, collaborative computing and location-
aware information systems. In his arts work he is inspired by
systems theory, the nature of interactivity and creative
explorations of flow and connectedness.
As a researcher he has published over 20 research papers
and have spoken at numerous conferences and seminars. He
has an Honours Degree in Computer Studies from
Loughborough University, a Masters in Digital Arts from
Camberwell College of Arts, University of the Arts London
and is currently working towards a practice-based PhD in
Systems Theory and Digital Arts at De Montfort University
15:00 Tre Azam Myndplay and brain controlled interactive
entertainment
Tre Azam is founder and CEO of MyndPlay; a London based
brainwave technology and immersive media solutions
company and creator of the World's first mind controlled
interactive video and movie platform.
Tre has always had a passion for the mind and qualified as a
therapist in 2010; which is how he came to combine his 2
passions of media and the mind to create MyndPlay.
Tre however is most famous for his part in the BBC
Apprentice in 2007 and his subsequent radio show on LBC.

5. 15:30 Dylan Menzies Next Generation Environmental Sound Synthesis for
Virtual Worlds
Dr Dylan Menzies is a Senior Lecturer in the Faculty of
Technology at De Montfort University. He research includes
work in spatial sound theory, loudspeaker arrays, binuaral
sound, modelled sound synthesis for virtual environments,
musical synthesis and interface design. He holds a PhD from
the University of York and has also worked as a design
engineer for Sony Professional Audio. Dylan is a keen
saxophonist.
16:00 Close and Networking