Twitter 101 How To Get Twitter To Work For You

101
How to get twitter
to work for you
Presented by: Daulton West - February 2012
@DWestJr

Agenda
 Introduction
 What is Twitter?

 How is it different?

 Setting up your profile

 Social media etiquette

 Review of menu

 Basic terms

 Best practices

 Twitter search

 Tools

 Takeaways 2

Copyright © 2011 ASocialMediaChampion4U, LLC. All rights reserved. Do Not Copy or Distribute.

COMMON SOCIAL MEDIA SITES
Social Media Revolution video

3

Blogs 3

WHY TWITTER?

What’s happening?
Real-time conversation
Build relationships quickly
Comment / Inform / Feedback
Build following fast
Job search
Drive traffic
4

© 2011 ASocialMediaChampion4U

 Social network, micro-blogging site
 Big conference or chat room
 Tweets – 140 characters max
 Displayed on the author's profile page
 Delivered to other users – followers

 Best used as a source for
 Quickly following, conversing, sharing
 Career / business networking
 Stay on top of trends, breaking news
5
 Brand awareness / business building

Misconceptions

 Mundane information

 Demographics
 53% women
 47% men

 33% age 25 to 34
 19% age 35 to 44

 47% income $60k to over $100k
6
(Edison Research 2010)

Facebook

500 Million
users

Twitter

106 Million
users

2010 - Digital
Surgeons
7

How is it different?

 Very open

 Easy to follow others

 Short bits of information

 Real-time updates
9


HOW IS IT DIFFERENT?
 LinkedIn –
 Professional network, more business like, keep career
profile current, expand contacts, share information,
powerful searches, join groups, recommendations
 Facebook –
 Back yard barbeque, more ”social”, personal updates,
keep connected with family and friends
 Business pages, groups used to promote a business or
organization
 Twitter –
 Big conference or chat room, stay current with your field
and industry leaders, prospective clients, and others of
interest you want to “follow”
 Much easier to connect than on LinkedIn or Facebook
10


Why is it important?
 Brand awareness / get message out
 Connecting people, ideas, companies
 Build following fast
 Gather information quickly
 Completes the “Power Trio”

11


LET’S START TWEETING!
HTTP://TWITTER.COM/

12


SETTING UP YOUR PROFILE
 Name
 Real name so people can find you
 Use a real, current photo of yourself -- be authentic

"Be yourself, everyone else is taken" - Oscar Wilde

 Location
 Web
 Company, Blog, LinkedIn URL, or personal website
 Bio
 160 chars or less
 What differentiates you, defines your brand
 Value proposition

13


TWITTER PROFILE

14


WHAT SHOULD I TWEET ABOUT?

 You don’t have to say anything (or much)
at first -- just observe

 LISTEN…then, CONTRIBUTE, SHARE,
ADD VALUE

 Your brand / unique value proposition

 Bringsomething to the table that
separates you from the pack
15


SOCIAL MEDIA ETIQUETTE REVIEW
 AVOID
 Negative comments
 Politics
 Controversial topics
 Las Vegas rule: What happens in social media
stays online FOREVER!

 Share, contribute, be an asset
 Not a numbers game, “less is more”
 Quality vs. Quantity 16


SOCIAL MEDIA ETIQUETTE REVIEW
 Same as in person
 Think Thirds
 1/3 = industry related
 1/3 = about your field/company
 1/3 = about you / your company

 Respond.
Follow up. Build
RELATIONSHIPS!
 Listen! Learn! Engage! Share! Give back!
17


Review of Menu

 Settings – Account
 Home – Twitter Search window
 Profile Messages Who To Follow
 Timeline @Mentions Retweets Searches Lists
 Profile – shows your tweets
 Tweets Favorites Following Followers Lists
(Favorite a tweet. Like a bookmark to a link)

18


REVIEW OF MENU – FIND PEOPLE

 Messages – New Message

 Who
To Follow –
Browse Interests
 Business, News, Sports, Twitter, etc.
Find Friends

19


REVIEW OF MENU – FIND PEOPLE
 AlisonDoyle  TimsStrategy
 DanSchawbel  MightyCasey
 MegGuiseppi  WorkItRichmond
 AnnemarieCross  TwitterBusiness
 KeithKeller  twittersearch
 NealSchaffer  Mashable
 ChrisBrogan  Richmondotcom
 JayBaer  RichmondJobNet

20


REVIEW OF MENU – LISTS
 Create
a List – What’s a List?
News
Business
Richmond, Va People
Industry

 Follow Lists
 @DWestJr/social-media-marketing
 @DWestJr/job-career-life-coaches
 @CareerRocketeer/the-rocket-list
 @HeatherEColeman/social-media-specialists
21
 @JobHuntOrg/job-search-experts

BASIC TERMS
 Followers = same as connections on LinkedIn, or
friends on Facebook
 Tweet – What’s happening? Similar to FB Status
 max of 140 chars

 Retweeting – Reposting someone else’s message
‘RT’ + ‘@’ + ‘twitter ID’ + original tweet

RT @DWestJr 5 Best Practice Tips: Use Social Media to
Engage, Not Enrage Followers http://t.co/NXf4bhA
#SocialMedia #Tips

22


HOW DO YOU “TALK” TO PEOPLE?
 Reply or @Mention someone
 @username + message
 directs a tweet at another person
 causes your tweet to save in their @mentions tab
 followers can view the message as well
Example: Free Twitter 101 Workshop by @DWestJr Dec 2 10 am
RSVP 804.273.6260 Employment Transition Center at Innsbrook

 DM or Direct Message
 D username + message or Messages / New
Message
 Sends a person a private message

Example: D RichmondJobNet Thanks for your help! 23


HOW DO YOU RETWEET?
 Retweeting (Reposting someone else’s message)

‘RT’ + ‘@’ + ‘twitter ID’ + original tweet or
retweet symbol / arrow menu

RT @DWestJr 5 Best Practice Tips: Use Social Media to Engage, Not
Enrage Followers http://t.co/NXf4bhA #SocialMedia #Tips

24


HASHTAGS
 #hashtags –
(group tweets in a category; reach large audience)

#JobSearch
#SocialMedia
#BizTips
#SMCRVA

Examples:
3 Simple Tips To Help You Get and Keep New Clients
http://ht.ly/5Sxg2 #BizTips

How to Leverage Your Online Reputation in the Job Searchhttp
://t.co/CbpzWLY #SocialMedia #Branding #JobSearch
25


HOW TO POST TO OTHER NETWORKS?

Post tweet to LinkedIn or Facebook –
#LI, #FB (#li or #fb) - upper or lower case
 Tweet + #li or #fb at end of tweet

26


HOW DO I START A CHAT ROOM?
http://tweetchat.com
View specific #tags & open dialog box to chat
Sign in, authorize app to access Twitter acct

Key in #hashtag (name of chat) you want to start or
join

27


Best Practices
 You only have 140 chars to add value, use it wisely!
Las Vegas rule:
“What happens in social media stays online FOREVER!”
 Excessive self-promotion is frowned upon
 Tweet on a regular basis, but not too often
 Contribute to others, build “positive” brand
 Talk to people about THEIR interests, too
 Point out interesting things in your space, not just about
you
 Share -- don’t sell
 Don't be always pimping your stuff - could earn you rep
as "spammer"
28


TWITTER SEARCH
Use keywords to find job listings, references to specific
organizations, topics, even references to your name
Search window
 Refine results = Advanced Search
Words, phrase, hashtags
 Hashtag example: #twitter, #rva, #biztips
Plug in Words, People, Places
 Near this place (zip code)
 Within this distance (miles/kilometers)
Saved Searches
 RichmondJobNet
 small business richmond
 social media richmond 29


THIRD PARTY TWITTER TOOLS –
URL SHORTNERS
Used to shrink URL to avoid 140 char max
 Tinyurl - http://tinyurl.com/
 Use Custom alias (optional): to personalize a link
Ex: http://tinyurl.com/dwestjr-ex1

 bit.ly - https://bitly.com/
 Has History feature that has date added, clicks,
info with title of link, name of shortened URL
 Hootsuite & TweetDeck - Has a ‘Send Later’ feature
for posting tweets at specific times. (great feature)

30


TinyUrl

31


bit.ly

32


THIRD PARTY TWITTER TOOLS –
FIND MORE TO FOLLOW (WeFollow, JustTweetIt)
Twellow -http://www.twellow.com/

30


Third Party Twitter Tools

Hootsuite, TweetDeck, Seesmic –
Useful free twitter applications that
organizes into separate columns: all
friends (tweets of who you follow), your
saved searches, mentions (@ replies to
you), direct messages, even Facebook
status updates
http://hootsuite.com/
http://tweetdeck.com/
http://seesmic.com/ 34


Third Party Twitter Tools
Mobile Phone Apps

 Twitterific - for Mac, iPad, iPhone
 Tweetberry - for Blackberry
 Twitter

 TwitBird

 Hootsuite & TweetDeck
 manage Twitter, Facebook, LinkedIn feeds,
tweet later 35


HOOTSUITE

36


TweetDeck

37


HOW DOES IT HELP FINDING A JOB?

Job feeds – RichmondJobNet, inRichmond,
RVA_jobs, tweetmyjobs
Make connections – comment, share
valuable content, attract attention of
recruiters, industry professionals
Examiner Articles – review for tips
3 sites to help in your job search: the social media 'power
’

8 Tips For Creating A Social Networking Plan for your jo

38


HOW DO I BEST USE TWITTER
FOR FINDING A JOB?

 Differentiate yourself – add value
 Be a resource others will want to follow
 UseTools to find & follow companies,
people in your industry / profession
 Give back – you have to give in order to get
 Create connections. Grow your network.
 Follow best practices. 39


HOW DO I GET PEOPLE TO FOLLOW ME?

 Start following

 Add value

 Share, share, share

 Be a resource, not a salesperson

 Recommend others 40


What Employers are Saying

Candace Nicolls - Ironworks recruiting
manager
 Be prepared -- use social media to research
companies, hiring managers PRIOR to interview.
 Keep online presence consistent across social
media sites -- keep profiles current and accurate.
 Be an asset, a problem solver -- help recruiters
solve challenges, build relationships, and find
ways to differentiate yourself from others.

41


WHAT OTHERS ARE SAYING
David Nour - Consultant, Professional
Speaker, LinkedIn expert
 Engage, listen, and interact. Share content, DON'T sell.
Add value, avoid NEGATIVE comments.
 Go beyond social media -- call contacts, follow-up, maintain
relationships.
 Optimize your profile with keywords that reflect the job
description you are seeking
 Specificity drives creativity -- give specific examples of your
accomplishments to convey your value. Use SlideShare to
showcase your talent, and presentations you have created
to benefit others.

42


TAKEAWAYS
 BUILD RELATIONSHIPS -- this is key concept of social media

 BUILD YOUR BRAND -- share valuable content

 CONTENT is king -- share on a regular basis, but not too often

 COMMUNICATE -- start a “digital dialogue” & connect with others

 SHARE -- don’t SELL

 GIVE BACK -- you have to give in order to get

 BE A RESOURCE -- not a “salesperson”

 Use TOOLS to mange social media better & SAVE TIME

 AVOID Negative comments, politics, controversial topics
 Las Vegas rule: What happens in social media stays online FOREVER! 43


Resources
 Job Sites and Career Experts on Twitter
(by Alison Doyle)
 150+ Experts on Twitter ALL Job Seekers MUST
Follow (by Chris Perry)
 Where to Find Your Job on Twitter
(by Chris Perry)
 8 tips for creating a social networking plan for your
job search (by Daulton West)
 Using Twitter for Career Networking
(by Daulton West)
 HOW TO: Find a Job on Twitter
(by Sara Evans on Mashable) 44


CONTACT INFORMATION
Daulton West, Jr.
Social Media Strategist, Trainer, Coach, Twitter Specialist,

Online Writer / Blogger

Website: ASocialMediaChampion4U.com
Blog posts: socialmediatoday
Online articles: Richmond Social Media Examiner

Twitter: @DWestJr
LinkedIn: daultonwestjr
Facebook: dwestjr
Facebook: ASocialMediaChampion4U (Business page)
45
Email: daultonw@gmail.com
Copyright © 2011 ASocialMediaChampion4U, LLC. All rights reserved. Do Not Copy or Distribute.

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