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This talk was given at the 2014 Public Library Association Conference in Indianapolis on March 14th by David Vinjamuri. It covers self-publishing, readers advisory and specific recommendations on visual merchandising for libraries with data from the Tulsa City-County Library system and Anythink Libraries in Adams County, Colorado
There’s an opportunity because bookstores aren’t helping as much these days and Amazon has not picked up the slack
The next challenge is the explosion in the number of published books – the average library could buy 14,000 books annually in 1950 – and only 11,000 were published. In 2012, nearly a million books were published
Books aren’t as expensive as they used to be. Discovery may be a bigger issue than acquisition, so …
So why not be a showroom? Libraries can no longer archive books: it’s impossible. Do you care if your patrons buy instead of borrow?
The biggest opportunity for libraries comes at the intersection of collection development, reader’s advisory and visual merchandising
Maximizing The Library Experience: Real Data from Real Libraries
1. A formal summary of the
aims and values of a
company, organization, or
The mission of The New York Public Library is to inspire
lifelong learning, advance knowledge, and strengthen our
The Seattle Public Library brings people, information
and ideas together to enrich lives and build
The Denver Public Library connects people with
information, ideas and experiences to provide
enjoyment, enrich lives and strengthen our community
A mission statement exists on a piece of paper
1. A promise of unique,
authentic and consistent
expertise delivering a product
or providing a service.
A Brand Positioning Statement
Especially for …
Brand X is the …
because only Brand X …
Angst-ridden suburbanites and their fragile, precious
is safe enough for your child
has a 40-year dedication to safety
* Institute of Museum and Library Services
Library visits per American in 2010*
of Americans discovered their last
book at a library
Are we Missing an Opportunity?
Number of Books Published
Self-Publishing in 4 Books: The Bestseller Problem
WSJ: 32% of 2013 Bestsellers Self-Published
Self-Publishing in 4 Books: The Award-Winner Problem
Self Publishing in 4 Books: The “Author I know” Problem