The document discusses the business opportunities and models associated with APIs. It notes that one API sees over 1 billion calls per day. APIs allow partners to build apps and services that integrate with the API provider's data and services. API providers generate income from apps, partners, and various business models like infrastructure-as-a-service, affiliate programs, and advertising. Successful APIs have many partners and apps integrating with their services, which drives more revenue and business opportunities.
41. “If developers haven’t launched an app
yet, the chance they’ll launch and move
the needle for Retailigence is slim.”
Jeremy Geiger, Retailigence
Thursday, March 28, 13
42. “Partner-first,
not ecosystem-first.”
Thursday, March 28, 13
48. $5.2 BILLION
2012 Mobile Revenue
Forbes Estimate
Thursday, March 28, 13
49. $306 MILLION
Q4 Mobile Revenue
$1.2 Billion run rate
Thursday, March 28, 13
50. “90% of what we do is business through APIs”
John Watton, Expedia Affiliate Network
Travolution, April 2012
$2 BILLION
Affiliate Network revenue
Thursday, March 28, 13
51. SO MANY BUSINESS MODELS
John Musser, ProgrammableWeb
bit.ly/apibizmodels
Thursday, March 28, 13
52. 4 BASIC API BUSINESS MODELS
John Musser, ProgrammableWeb
Thursday, March 28, 13
58. TV Listings News
ADS OPTIONAL
It’s either free or ad-free
Thursday, March 28, 13
59. Affiliate API Store
Developer / Partner
Link Traditional
Affiliate
Program
$
AFFILIATE PROGRAM
Pay Developers When They Make You Money
Thursday, March 28, 13
60. Affiliate API Store
Developer / Partner
Link Traditional
Affiliate
Program
$
Affiliate API Store Full API
Developer / Partner
Purchase API Affiliate
Program
$
AFFILIATE PROGRAM
Pay Developers When They Make You Money
Thursday, March 28, 13
61. “We find that if our customers use any single integration, they
are three times as likely to convert to paid.”
Thursday, March 28, 13
62. APPS PARTNERS
$
INCOME
THE NEW API
Thursday, March 28, 13