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Winning the omnichannel war

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Winning the omnichannel war

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Traditional retail is challenged by new players like Zalando, Amazon, Alibaba and many others. How can the retail incumbents respond to this digital tsunami? By winning the omnichannel war, battle by battle.

Traditional retail is challenged by new players like Zalando, Amazon, Alibaba and many others. How can the retail incumbents respond to this digital tsunami? By winning the omnichannel war, battle by battle.

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Winning the omnichannel war

  1. 1. W I N N I N G T H E O M N I C H A N N E L W A R
  2. 2. Hi, I’m Jo Caudron Active in digital since 1993 Internet entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com We are business consultants for a digital world. Our mission is to help organization transform.
  3. 3. Sold in 40 countries!
  4. 4. Expect a smack in the face… Digital Disruption is real
  5. 5. 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2025 All Safe havens will be subject to digital disruption … WAVES OF Disruption
  6. 6. 1995+ Music Photography Video Rental … 2005+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2025 All Safe havens will be subject to digital disruption … WAVES OF Disruption
  7. 7. Digital Disruption is a story of… %@jcaudron
  8. 8. This is NOT our story YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA!
  9. 9. This IS our story YOU We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! But your app sucks I want experience Uhh..ok Hey this solves my problem! I don’t want to wait a week NEW THEM
  10. 10. The Tipping Point YOU THEM
  11. 11. How can we Avoid this? YOU THEM
  12. 12. Don’t worry, we’ve got a PLAN @jcaudron
  13. 13. WINNING THE OMNICHANNELWAR battle by battle
  14. 14. YOU ARE UNDER ATTACK
  15. 15. OMNICHANNEL AS DEFENSE
  16. 16. OMNICHANNEL AS OFFENSE
  17. 17. OFFLINE ONLINE Y O U T H E M ONLINE
  18. 18. OFFLINE ONLINE NOT A REALISTIC PLAN ONLINE Y O U T H E M
  19. 19. OFFLINE ONLINE ONLINE Y O U T H E M NOT A REALISTIC PLAN
  20. 20. HYBRID HACKING WHERE OFFLINE AND ONLINE MERGE
  21. 21. HYBRID ONLINE Y O U T H E M LEVERAGE YOUR TRADITIONAL STRENGTHS FIND UNIQUE HYBRID 
 SWEET-SPOTS BUILD DIGITAL EXCELLENCE
  22. 22. Win the battle for attention
  23. 23. Content marketing Social media Online Support SEO SEA Stores Brand Legacy Advertising Folder2Web Smart Windows Smart Displays
  24. 24. Win the store battle 
 (by being a great retailer) Win the eShop battle (by pursuing digital excellence) In-store Kiosks Pick-up, service, trust in store
  25. 25. Win the webrooming battle Chat2Guide Real-time stock levels Agenda
  26. 26. Email retargetting Win the showrooming battle
  27. 27. Every touchpoint is a battle to win the customer . As a traditional retailer, we might not be the best in the digital space, yet we have other important assets that we can bring in. The real power will be in the hybrid sweet-spots, where we can do things that pure players can not (at least not today…)
  28. 28. Thank You! DOWNLOAD THE SLIDES www.speakersbase.com/JO

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