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Understanding the Different Generations in Digital Transformation

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You have undoubtedly heard countless references to Generation Z, Millennials, Baby boomers, etc. and how these different generations approach digital, but what does this really mean for your business? How do you keep attracting all of these people to your offering now that some people shop online more and visit less stores, while others don't use modern technologies.

This is a complex problem both incumbents and challengers are facing in every industry. We believe all companies need to address this problem during their Digital Transformation, to avoid losing important demographics to their (new) competitors.

Here is our take on how you can do that.

You need to seriously consider your own Digital Transformation to prepare your business for the future. Check out our book on Digital Transformation or contact us to advise your business, we can help you.

Publicada em: Marketing, Negócios
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Understanding the Different Generations in Digital Transformation

  1. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION
  2. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS This is one of the many complex problems your organization faces today. You have to address this problem during your Digital Transformation, to avoid losing important demographics to your (new) competitors.
  3. We are DearMedia, a consultancy company that helps companies master digital strategies and transformation. CLICK FOR MORE INFO
  4. We wrote a book on Digital Transformation. BUY THE BOOK NOW
  5. “We should study the effects of mobile on our millennial demographic!” “Shouldn’t we include Generation X?” UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS What people talk about in business
  6. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS GENERATION WHAT… DOES IT MEAN FOR MY BUSINESS?
  7. Age does not define how digital savvy you are Spotify, Snapchat, Netflix, Airbnb UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS Physical age DOES NOT define digital savviness
  8. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS Age is whatever you think it is. You are as old as you think you are. - MUHAMMED ALI
  9. MENTAL AGE CLASSIC GENERATION CONVERTED GENERATION DIGITAL GENERATION RUPTURE GENERATION BUSINESS STRATEGY THIS IS EASIER TO UNDERSTAND AND INTEGRATE INTO YOUR THAT’S WHY WE USE A DIFFERENT MODEL BASED ON UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
  10. “What I have works fine, I don’t get all this Internet stuff.” 1. CLASSIC GENERATION UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS A mentally older generation that will not go digital soon Makes you stretch the traditional business model
  11. “I like some of this digital stuff, I just need someone to show me.” 2. CONVERTED GENERATION UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS Slowly getting involved with digital and embracing it Expect digital to be a translation of the traditional services
  12. “I can’t imagine my life without being connected.” 3. DIGITAL GENERATION UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS Still knows old business models but rapidly adopts new ones Constantly looking for better experiences
  13. “Why can’t I swipe?? I don’t want to wait!” 4. RUPTURE GENERATION UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS Raised with new concepts that are the norm Expect everything when and where they want it
  14. How do you work for all of these generations? UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS How can you fulfill all of their expectations?
  15. YOU CAN’T UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
  16. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS Their preferences vary so much that they require different approachesdifferent approaches
  17. So I just pick 1 then? UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
  18. DIGITAL TRANSFORMATION … TOFROM … Our advice: Don’t go all-in on one generation.
 The future of each traditional company is to evolve from a monolithic approach to an ecosystem consisting of complementary/competing businesses. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
  19. Our advice: Don’t go all-in on one generation.
 You will still focus a lot on the “mothership” to keep it profitable as long as possible, but you will have the opportunity to innovate for new generations. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
  20. What is happening today CLASSIC CONVERTED DIGITAL RUPTURE Influence Where the digital investments are focused, but this is mainly fixing the basics Where the real innovation is happening and more investments are needed Where most of the money is UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
  21. Traditional players How traditional players approach this CLASSIC CONVERTED DIGITAL RUPTURE Only a small part of their business is focused online, where they are mainly “fixing the basics”. They still work with a traditional business model (even in digital) to focus on the classic and converted generations. They struggle to draw in the digital generation through new business models and ideas. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
  22. Digital challengers How digital challengers approach this CLASSIC CONVERTED DIGITAL RUPTURE Digital challengers have the majority of their business focus online, with new innovative business models that capture the digital and/or rupture generations. They are also moving offline in their own way, to attract as much of the wealthier Converted and Classic generations as possible. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
  23. Digital challengers May the best team win ;-) CLASSIC CONVERTED DIGITAL RUPTURE UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS Traditional players
  24. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS If your team needs HELP CONTACT US
  25. DADO@DEARMEDIA.BE DADO VAN PETEGHEM Managing Partner @JCAUDRON JO@DEARMEDIA.BE JO CAUDRON Managing Partner @SDWOUTERS SAM@DEARMEDIA.BE SAM WOUTERS Strategy Consultant @DADOVANPETEGHEM @IMKEDIELEN @NICKVINCKIER HELENA VAN EYKEREN Strategy Consultant NICK VINCKIER Strategy Consultant HELENA@DEARMEDIA.BE NICK@DEARMEDIA.BE
  26. CLICK TO BUY THE BOOK NOW
  27. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION

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