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Social media in times of economical crisis

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We are living in challenging (economical) times. This presentation deals with how social media can and should be used to help you and your company deal with crisis and challenges.

Publicada em: Tecnologia, Negócios
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Social media in times of economical crisis

  1. 1. Social Media In times of economical crisis jo@dearmedia.be @jcaudronvrijdag 29 juni 12 1
  2. 2. • a digital consulting company • founded in 2009 by Jo Caudron • our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media • our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ... • We work for large European clients @jcaudronvrijdag 29 juni 12 2
  3. 3. Our Services Presentations, Custom Social Media Social Media Trainings & Consulting FireStarter KickStarter Workshops Public and in-house A variety of consulting The proven A pragmatic, fast and presentations, and advisory services, methodology to efficient way to trainings or tailored to the specific thoroughly prepare kickstart social media workshops. needs of our clients. any organization for strategy in your social media: company. Topics: Range: • strategy • social media • strategy development Format: a limited set • fixing the media development • concepts and of strategy and • mobile and tablets • concept translation architecture concept workshops, • entrepreneurship • RFP assistance and • processes and aimed at rapidly vendor selection workflow orienting our clients. • boardroom advice • team formation • business case • trainings, coaching development • tools, monitoring, ... • change management @jcaudronvrijdag 29 juni 12 3
  4. 4. I don’t have to tell you about social media, do I?vrijdag 29 juni 12 4
  5. 5. vrijdag 29 juni 12 Radio TV Print Billboards From ... DM Social Media Marketing & Communication “Social” is becoming mature Sales Service & Support ... to HR IT Social Business PR & External Commun. R&D & Enterprise 2.05
  6. 6. @jcaudronvrijdag 29 juni 12 6
  7. 7. Transparency Closeness Responsiveness Speed / Agility Authenticity Connectivity @jcaudronvrijdag 29 juni 12 7
  8. 8. We are living in times of crisisvrijdag 29 juni 12 8
  9. 9. Economy Banks Media Climate ... We are living in times of crisisvrijdag 29 juni 12 9
  10. 10. People are scaredvrijdag 29 juni 12 10
  11. 11. Budgets are being cutvrijdag 29 juni 12 11
  12. 12. (Large) projects are frozenvrijdag 29 juni 12 12
  13. 13. Are your social media budgets frozen too? (Large) projects are frozenvrijdag 29 juni 12 13
  14. 14. Well, they shouldn’t ... (Large) projects are frozenvrijdag 29 juni 12 14
  15. 15. It’s happening anyway. It’s not something you decide, it’s the public that embraces it and forces us into it.vrijdag 29 juni 12 15
  16. 16. Social Media in times of (economical) crisisvrijdag 29 juni 12 16
  17. 17. Honesty Transparency Authenticity Responsiveness The essence of social. Does this help in a crisis?vrijdag 29 juni 12 17
  18. 18. Can we apply our FireStarter approach to the crisis? 7C’s Strategy The proven methodology Vision on to thoroughly prepare impact any organization for social media: Response on Vision • strategy development • concepts and architecture Scope: 7C’s of • processes and workflow Engagement • team formation • trainings, coaching Objectives, • tools, monitoring, ... KPI’s Digital/Social Assets & Architecture & Flowsvrijdag 29 juni 12 18
  19. 19. 7C’s Strategy Vision on impact Response on Vision Scope: 7C’s of Engagement Objectives, KPI’s Digital/Social People will not stop using the internet and social. Assets & Architecture & They have a voice now, and will continue to use it. Flowsvrijdag 29 juni 12 19
  20. 20. 7C’s Strategy Vision on impact Response on Vision Scope: 7C’s of Engagement Objectives, KPI’s Digital/Social Change of attitude and processes Assets & Architecture & Customer Centricity Flowsvrijdag 29 juni 12 20
  21. 21. 7C’s Strategy Vision on impact Response on Vision Scope: 7C’s of Engagement Objectives, KPI’s Digital/Social Assets & Architecture & Flowsvrijdag 29 juni 12 21
  22. 22. Crisis Be sure: people will use social to attack you, your company, your products, your decisions. Deal with it.vrijdag 29 juni 12 22
  23. 23. Care Care is crucial in social Care for customers you already have They will get you through the crisis.vrijdag 29 juni 12 23
  24. 24. Closeness Care² Be real Approach and be approachedvrijdag 29 juni 12 24
  25. 25. Context Listen and learn To be better and more responsive To be smarter and faster than the competitionvrijdag 29 juni 12 25
  26. 26. Collaboration Work together with your market Ask them what they want Build what they will surely buy (because they told you so)vrijdag 29 juni 12 26
  27. 27. Content Social is ideal to spread (great, inexpensive, relevant) content And if they like it, they will seed it themselves But first get the (responsive) basics rightvrijdag 29 juni 12 27
  28. 28. Conversion Social is no place for hard-selling Do all of the above (crisis, care, closeness, context, collaboration, content) right and you will sell Based on trust, loyalty, respect, mutual understanding, buy-in, ...vrijdag 29 juni 12 28
  29. 29. Your main objective? 7C’s Strategy Vision on impact Response on Vision Scope: 7C’s of Engagement Objectives, KPI’s Digital/Social Assets & Architecture & Survival! Flowsvrijdag 29 juni 12 29
  30. 30. 7C’s Strategy Vision on impact Response on Vision Scope: 7C’s of Engagement Objectives, KPI’s Digital/Social Assets & Architecture & Use them wisely Flowsvrijdag 29 juni 12 30
  31. 31. me You should be fan of your audience, not the other way around! @jcaudronvrijdag 29 juni 12 31
  32. 32. DearMedia, twitter.com/DearMedia // twitter.com/jcaudron // twitter.com/dadovanpeteghem linkedin.com/in/JoCaudron // linkedin.com/in/DadoVanPeteghem // linkedin.com/in/FlorencePeres facebook.com/DearMedia youtube.com/DearMedia slideshare.com/DearMedia @jcaudronvrijdag 29 juni 12 32
  33. 33. Social Media In times of economical crisis jo@dearmedia.be @jcaudronvrijdag 29 juni 12 33

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