1.
Managing Digital
Transformation
November 2015
jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98

2.
@jcaudron
• we are a digital and innovative
marketing consulting company
• founded in 2009 as Dearmedia, now
the nucleus of the Duval Union
ecosystem
• we work for large European clients
• we have a strong vision on the
impact of digital and act accordingly
• we are advisors, writers, coaches
and entrepreneurs

3.
Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur
involved in 20+ start-ups.
Founding Partner of
Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who are you?

4.
Digital disruption is real.
Expect a smack in the face…

5.
who is your…

6.
@jcaudron
Waves of Digital Disruption
1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
Real-Estate
HR
…
2015+
Finance
Healthcare
Automotive
Real-Estate
Retail
Education
Telco
…
2020+
All Safe havens
will be subject
to digital
disruption
…

7.
Lack of
understanding
creates fear

8.
Putting things in a frame creates
insights

9.
@jcaudron
What can we learn?

10.
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The Glass House The relationship is changing.
This metaphor describes the changing
relationship between the organization and the
outside world.

11.
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The Glass House

12.
Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The Glass House

13.
Product, services and packages are changing.
From bundling to unbundling.
This metaphor describes the evolution of
unbundling and how this changes the
products and services you offer and your go-
to market.
Monolithic vs.
atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package

14.
Monolithic vs.
atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package

15.
Monolithic vs.
atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package
versus

16.
Monolithic vs.
atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The Package

17.
This metaphor describes the by-passing that
you are subject to or that you can perform
yourself, leading to a change in the existing
value chain.
The position in the value chain is challenged.
Bypassing
Virtualization
Fragmentation of
touchpoints
The Frog

18.
The Frog
Bypassing
Virtualization
Fragmentation of
touchpoints

19.
The Frog
Bypassing
Virtualization
Fragmentation of
touchpoints

20.
This metaphor describes the change of
opinion making, of leadership, the entrance of
new players that dominate the attention of the
people.
New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship
The Gatekeeper Opinion making is challenged.

21.
New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship
The Gatekeeper
The traditional gatekeeper Crowd-sourced opinions
Peers as news distributors
Automatic algorithms
New “experts” +

22.
New gatekeepers
Recommendations
“Good is good
enough”
Ambassadorship
The Gatekeeper

23.
This metaphor describes the change of
location and place, the emergence of hybrid
models that merge online and offline, to
create a consistent user experience and
customer journey.
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual awareness
Primary location and place of consumption
is changing

24.
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual
awareness

25.
PLACE OnlinePoS
Hybrid
Omnichannel
(digital entering PoS)
(all functions go digital too)
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual
awareness

26.
The Traveller
Place
Utility
Empowered self
Instant gratification
New way of working
Contextual
awareness

27.
This metaphor describes the importance of
the crowd, the power that it represents for the
good or the bad of the organization.
The Participant
Community
Gamification
Collaboration
The power of the
crowd
Sharing economy
Consumers are uniting and creating
powerful communities

28.
The Participant
Community
Gamification
Collaboration
The power of the
crowd
Sharing economy
Sharing economy

29.
The Participant
Community
Gamification
Collaboration
The power of the
crowd
Sharing economy

30.
This metaphor describes the fact that we are
just at the beginning of the digital revolution,
which means that all of the change that is
already happening is probably just scratching
the surface.
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring
Technology keeps progressing.

31.
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring

32.
The Cyborg
Internet of Things
Wearables
Quantified self
Robotics
Data
Monitoring

33.
So now that you understand Digital Disruption,
how do you start the actual Transformation?

34.
Stop talking,
start doing!
Sold in over 30 countries

35.
You’ll need
Digital Leadership

36.
You’ll need
balance
between your
traditional
strengths and
real innovations
versus

37.
You’ll need a strong
vision on your
future

38.
You’ll need
a plan with real
actions, a Digital
Agenda, a
roadmap for the
future

39.
So, do the
following
examples
scare you or
inspire you?

40.
The trade is
going
digital

41.
The easiest way to launch a real estate website

42.
Explore properties in virtual reality

43.
Periscope-based visits to apartments you might want to rent

44.
Using Drones for Real Estate Photography
But watch out….

45.
But, watch
out for new
players

46.
Google search has a built-in mortgage calculator

47.
Google ‘house prices’ plug-in

48.
Find the agent who meet your needs

49.
Discover homes that match your lifestyle and taste
Find the best agent
for you. Data-
driven, unbiased,
personalized and
free.

50.
Find unlisted homes

51.
Buy a home without a real estate agent

52.
Even in Belgium…

53.
Brokerage app has lured top talent from tech giants like Google and
Twitter.
Market valuation: USD 800.000.000

54.
New Ways
of
Financing

55.
Finances real estate through a form of crowdfunding

56.
Real Estate Crowdfunding

57.
Get a real estate loan. No bank required.
“We believe a
technology-enabled
marketplace that
brings together
borrowers and
investors is the future
of mortgage.”

58.
New
Business
Models

59.
Flatbook pays your rent while you're away

60.
A subscription service that provides care and repair for your home

61.
New B2B
Business
Models

62.
Find and rent a workspace for anytime for any duration

63.
Online marketplace for office spaces

64.
Data,
Threat or
Opportunity?

65.
Commercial real estate data analytics & research platform

66.
Data Management & Analysis for Real Estate Developers

67.
Crowdsourced Data Exchange for Commercial Real Estate

68.
Democratizing data for the real-estate consumer

69.
Find out if anyone died in your apartment

70.
Is this really happening?

71.
So, did these
examples
scare you
or inspire you?

72.
Go for new
business
models and
revenue
streams!
Claim Back Native Assets
Copy leading markets (US …)
Learn from
other industries
Future
Ideas
Current
Strength
Future
Strength
+

73.
What is
your digital
future?
Understand Digital Impact1
Get Digital Leadership2
Create a Vision of the Future3
Build a Digital Roadmap4
Go for new business and revenue streams5

74.
Managing Digital
Transformation
November 2015
jo.caudron@duvalunion.com / @jcaudron / +32 475 43 80 98