Forget disruption it’s time for
Transformation Dado Van Peteghem

@dadovanpeteghem Duval Union Consulting founding
partner @dadovanpeteghem

Connected (internet) Social Digital Analogue
Mobile The Speed of Change…

I skipped 50 slides about
@dadovanpeteghem Uber, Airbnb, Tesla, …

@dadovanpeteghem

@dadovanpeteghem We are focussing too
much on 'disruption'

VENTURE CAPITAL @dadovanpeteghem GLOBAL SCALE
Disruptors play a totally different game…. DIGITAL BY DEFAULT

@dadovanpeteghem Years from founding to
$1B valuation 98 86 24 8 6 3 1 PRADA HARLEY DAVIDSON NIKE PAYPAL EVERNOTE TWITTER INSTACART

We are overhyping @dadovanpeteghem #DF2015
Silicon Valley

@dadovanpeteghem but watching Messi everyday
won't make you a great player… You can be inspired…

@dadovanpeteghem
Hitting
the
ball
will

We need to @dadovanpeteghem start
doing things. "But we already have a plan!"

We need to @dadovanpeteghem do
more.

Digital Transformation A model to
master digital disruption. @dadovanpeteghem digitaltransformationbook.com

@dadovanpeteghem
Why should you
transform?

@dadovanpeteghem 70 1960 2025 Over
the last 50 years, the average lifespan of companies shrunk from 60 to 18 years. S&P 500 - Standard&Poor’s 15 1. TO SURVIVE

@dadovanpeteghem
2. TO BECOME EFFICIENT

@dadovanpeteghem
2. TO BECOME EFFICIENT

@dadovanpeteghem
3. TO ATTRACT TALENT

@dadovanpeteghem
3. TO ATTRACT TALENT

@dadovanpeteghem What needs to be
transformed?

INFRASTRUCTURE The 7 layers of
Digital Transformation Know where to start… @dadovanpeteghem CITIZEN EXPERIENCE LEADERSHIP & CAPABILITIES PROCESSES ORGANIZATION BUSINESS MODEL CULTURE

Indicate where you are hurt
most. @dadovanpeteghem Tackle that one first. To know where to start…

@dadovanpeteghem
How can you
transform?

@dadovanpeteghem 1. Forget ideas Start
solving problems CITIZEN EXPERIENCE

SO HOW ABOUT VIRTUAL REALITY?
@dadovanpeteghem Stop looking at technology WHAT CAN WE DO WITH BEACONS? SHOULDN’T WE USE DRONES? DON’T WE NEED A MOBILE APP?

@dadovanpeteghem
Stop looking for ideas

@dadovanpeteghem If your idea failed,
it’s because it didn’t solve an important problem for a large enough audience

@dadovanpeteghem
Start solving problems

@dadovanpeteghem Problem Transformation Canvas PROBLEM
EMOTIONS SOLUTION FUNCTIONS PRODUCT OR SERVICE CHANGE CURRENCY (benefits) TECHNOLOGY What problem are we solving and for who? What are the basic emotions that problem and solution are addressing? What is the overall solution that would fix this problem? What are the different functions a customer would expect this solution to have? What could eventually be the product or service that we are selling? What technology is most suited and relevant to build this? What are the benefits and are they strong enough to have people change their preference?

@dadovanpeteghem
digital
First
digital
Only>

It’s time to become
DIGITAL BY DEFAULT

@dadovanpeteghem 2. Involve everyone Intrapreneurship
CULTURE

@dadovanpeteghem FROM day-to-day zombification TO
creating momentum

@dadovanpeteghem Everybody can have your
“one million dollar” solution

@dadovanpeteghem Imagine that Sony didn’t
let Ken Kutaragi work on its idea…

@dadovanpeteghem

@dadovanpeteghem Or that Google didn’t
let Paul Buchheit work on its idea…

@dadovanpeteghem #DF2015

@dadovanpeteghem In 1975, this Kodak
employee invented the digital camera. His bosses made him hide it.

@dadovanpeteghem You need a culture
that stimulates & rewards employees to think like intrapreneurs.

@dadovanpeteghem Disproportionate autonomy is what
people need to succeed

@dadovanpeteghem kickbox.adobe.com

@dadovanpeteghem 3. Disrupt your business
model before somebody else does BUSINESS MODEL

@dadovanpeteghem If we don’t create
the thing that kills Facebook, someone else will. “Embracing change” isn’t enough. It has to be so hardwired into who we are that even talking about it seems redundant. The internet is not a friendly place. Things that don’t stay relevant don’t even get the luxury of leaving ruins. They disappear. Facebook Little Red BookFacebook Little Red Book

@dadovanpeteghem 10 HYPER DISRUPTIVE BUSINESS
MODELS Subscription Model Freemium Model Free Model Market Place Access over Ownership Hyper MarketExperience The Pyramid On Demand The Ecosystem HELLOFRESH DROPBOX FACEBOOK ALIBABA ZIPCAR ZALANDOTESLA AMAZON UBER APPLE

@dadovanpeteghem

@dadovanpeteghem

gouvernement.fr/en/partnership-between-the-state-and-cisco-the-american-ceo-who-chose-france They want to achieve
3 goals: 1. Educate 200K people in 3 years for digital roles. 2. Pilot a smart city project in a French city. 3. Support digital innovation through $100M in investments in French start-ups by Cisco. The French government has partnered with Cisco to try to become the European leader in Digital Transformation.

pr.huawei.com/en/news/hw-443315-promotedigitaltransformation The Spanish government is
partnering with Huawei to improve its digital transformation efforts and stimulate Spanish companies to help develop smart cities.

@dadovanpeteghem 4. Digital in the
core of your organization ORGANIZATION

@dadovanpeteghem From Digital on the
side

@dadovanpeteghem To Digital in the
core

@dadovanpeteghem Communication Customercare Sales HR
… DigitalMarketing Digital Transformation Communicatoin Customercare Sales HR …

@dadovanpeteghem Go for garage innovation
TRANSFORMATION ACCELERATIONDISRUPTION

@dadovanpeteghem Build garages Participate in
garages Buy garages

@dadovanpeteghem G O O G
L E GOOGLE CAPITAL GOOGLE VENTURES GOOGLE X

@dadovanpeteghem Build garages Participate in
garages Buy garages

@dadovanpeteghem

@dadovanpeteghem #DF2015
bmwstartupgarage.com

@dadovanpeteghem Build garages Participate in
garages Buy garages

@dadovanpeteghem Ahold buys Bol.com for
350 million euro: ‘logical acquisition’

@dadovanpeteghem 5. Ship it! Seriously,
ship it! PROCESSES

@dadovanpeteghem We plan for 2020
while we could be in trouble by 2017

@dadovanpeteghem WHO ARE WE TODAY?
WHO DO WE WANT TO BE BY 2020? 90 DAYS SPRINTS HORIZON VISION TOMORROW STRATEGY

Do you have a future
2020 vision on how digital is transforming your service and how you need to act upon that?

Transformation Mission Think about your
future role, citizens, challenges, … If you would rebuild the service from scratch, what would it look like?

@dadovanpeteghem THE QUICK SHALL INHERIT
THE EARTH Fast is better than slow. While slow is adding unnecessary embellishments, fast is out in the world. And that means fast can learn from experience while slow can only theorize. Those who ship quickly can improve quickly. So fast doesn’t just win the race. It gets a head start for the next one. Facebook Little Red Book

@dadovanpeteghem FROM maximum validated product
TO minimum viable product corporates disruptors

@dadovanpeteghem “If you are not
embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman Co-founder LinkedIn / VC

@dadovanpeteghem REALIZE QUICK WINS IN
THE FIRST 90 DAYS

GO PAPERLESS :-)

bmwi.de/EN/Topics/Technology/digital-agenda.html 1. Digital Infrastructure 2.
Digital economy & workplace 3. Innovative public administration 4. Shaping digital environments in society 5. Transformation in education, science, research, culture and media. 6. Online security, protection and trust. 7. Integration of the Digital Agenda in the European/International context. Germany’s 7 point Digital Agenda for 2017

@dadovanpeteghem 6. Digital Leadership Bring
digital IQ in the board LEADERSHIP & CAPABILITIES

@dadovanpeteghem “If you can't understand
the new world of digital, fire yourself. Build an executive team that is digital- first. Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony CEO Forrester Research

@dadovanpeteghem Members of Disney’s Board
Jack Dorsey (CEO, Twitter) Sheryl Sandberg (COO, Facebook) Orin Smith (CEO, Starbucks) Former members: Steve Jobs (CEO, Apple) Judy Estrin (former CTO, Cisco)

@dadovanpeteghem #DF2015
Smart
London
Board

External specialists @dadovanpeteghem + Internal
Leader "The Chief Digital Officer"

@dadovanpeteghem Atif Rafiq, former Amazon
and Yahoo executive. Now CDO of McDonald’s since 2013. “Our objective is to be ready to move at the pace consumers are.”

@dadovanpeteghem McDonald’s has a Digital
Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, AOL and various other tech companies. The team is set to grow to 200+ employees within the next year.

@dadovanpeteghem Rachel Haot became the
CDO of New York City in 2011, but after surpassing every target, she became CDO of New York State and won the CDO of the Year 2014 Award. “Our digital goals are using innovation to better serve constituents and using technology to drive the economy.”

@dadovanpeteghem INSIDE OBAMA’S STEALTH STARTUP
President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government

@dadovanpeteghem TODD PARK HAS JUST
18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS - TO RECRUIT A TECH CORPS OF 500. “WHAT WE REALIZED WAS, THIS COULD BE A RECIPE FOR SOMETHING LARGER,” THE PRESIDENT EXPLAINS. IF THE TECH TEAM SUCCEEDS, IT COULD TRANSFORM AMERICANS’ ATTITUDES ABOUT GOVERNMENT.

The Australian Government is hiring
for its Digital Transformation Office

A government that is getting
closer to its people.

@dadovanpeteghem
The role of
communication?

@dadovanpeteghem Becoming a "Glass house"
Internally & Externally

@dadovanpeteghem

@dadovanpeteghem

@dadovanpeteghem 7. Introduce agile platforms
Replace the lagging systems. INFRASTRUCTURE

@dadovanpeteghem FROM lagging fixed outdated
expensive super-large TO agile cloud-based user friendly inexpensive custom

@dadovanpeteghem AGILE TOOLS Google Apps
Showpad Skype for Business Slack … Teamleader

INFRASTRUCTURE The 7 layers of
Digital Transformation Know where to start… @dadovanpeteghem CITIZEN EXPERIENCE LEADERSHIP & CAPABILITIES PROCESSES ORGANIZATION BUSINESS MODEL CULTURE

@dadovanpeteghem We are in digital
kindergarten… We ain’t seen nothing yet.

@dadovanpeteghem Start your transformation The
time is now. 1. Forget ideas, start solving problems 2. Involve everyone 3. Disrupt your own business model 4. Bring digital in the core of your organisation 5. Ship it: a horizon vision and a tomorrow strategy 6. Install digital leadership 7. Introduce agile platforms

@dadovanpeteghem
GO ALL-IN

dado.vanpeteghem @duvalunion.com Duval Union Consulting
founding partner @dadovanpeteghem