O slideshow foi denunciado.
Forget
disruption
it’s time for
Transformation
Dado Van Peteghem
@dadovanpeteghem
Duval Union Consulting
founding partner
@dadovanpeteghem
Connected (internet)
Social
Digital
Analogue
Mobile
The Speed of Change…
I skipped 50 slides about
@dadovanpeteghem
Uber, Airbnb, Tesla, …
@dadovanpeteghem
@dadovanpeteghem
We are focussing too much on
'disruption'
VENTURE
CAPITAL
@dadovanpeteghem
GLOBAL
SCALE
Disruptors play
a totally different game….
DIGITAL BY
DEFAULT
@dadovanpeteghem
Years from founding to $1B valuation
98
86
24
8
6
3
1
PRADA
HARLEY
DAVIDSON
NIKE
PAYPAL
EVERNOTE
TWITTER
...
We are overhyping
@dadovanpeteghem #DF2015
Silicon Valley
@dadovanpeteghem
but watching Messi everyday

won't make you a great player…
You can
be inspired…
@dadovanpeteghem
Hitting
the
ball
will
We need to
@dadovanpeteghem
start doing things.
"But we already have a plan!"
We need to
@dadovanpeteghem
do more.
Digital
Transformation
A model to master
digital disruption.
@dadovanpeteghem
digitaltransformationbook.com
@dadovanpeteghem
Why should you
transform?
@dadovanpeteghem
70
1960 2025
Over the last 50 years,
the average lifespan of
companies shrunk from
60 to 18 years.
S&P 50...
@dadovanpeteghem
2. TO BECOME EFFICIENT
@dadovanpeteghem
2. TO BECOME EFFICIENT
@dadovanpeteghem
3. TO ATTRACT TALENT
@dadovanpeteghem
3. TO ATTRACT TALENT
@dadovanpeteghem
What needs to
be transformed?
INFRASTRUCTURE
The 7 layers of
Digital Transformation
Know where to start…
@dadovanpeteghem
CITIZEN

EXPERIENCE
LEADERSHIP...
Indicate where you are hurt most.
@dadovanpeteghem
Tackle that one first.
To know where to start…
@dadovanpeteghem
How can you
transform?
@dadovanpeteghem
1. Forget ideas
Start solving problems
CITIZEN

EXPERIENCE
SO HOW
ABOUT
VIRTUAL
REALITY?
@dadovanpeteghem
Stop looking at technology
WHAT CAN
WE DO
WITH
BEACONS?
SHOULDN’T
WE
USE
DR...
@dadovanpeteghem
Stop looking for ideas
@dadovanpeteghem
If your idea failed, it’s
because it didn’t solve an
important problem for a
large enough audience
@dadovanpeteghem
Start solving problems
@dadovanpeteghem
Problem Transformation Canvas
PROBLEM
EMOTIONS
SOLUTION
FUNCTIONS
PRODUCT OR SERVICE
CHANGE CURRENCY
(ben...
@dadovanpeteghem
digital

First
digital

Only>
It’s time to become 

DIGITAL BY DEFAULT
@dadovanpeteghem
2. Involve everyone
Intrapreneurship
CULTURE
@dadovanpeteghem
FROM
day-to-day
zombification
TO
creating
momentum
@dadovanpeteghem
Everybody can have your 

“one million dollar”
solution
@dadovanpeteghem
Imagine that Sony
didn’t let Ken Kutaragi
work on its idea…
@dadovanpeteghem
@dadovanpeteghem
Or that Google
didn’t let Paul Buchheit
work on its idea…
@dadovanpeteghem #DF2015
@dadovanpeteghem
In 1975, this Kodak employee
invented the digital camera.
His bosses made him hide it.
@dadovanpeteghem
You need a culture that
stimulates & rewards
employees to think like
intrapreneurs.
@dadovanpeteghem
Disproportionate
autonomy
is what people
need to succeed
@dadovanpeteghem kickbox.adobe.com
@dadovanpeteghem
3. Disrupt your business model
before somebody else does
BUSINESS
MODEL
@dadovanpeteghem
If we don’t create the
thing that kills Facebook,
someone else will.
“Embracing change” isn’t enough.
It ...
@dadovanpeteghem
10
HYPER
DISRUPTIVE
BUSINESS
MODELS
Subscription
Model
Freemium
Model
Free
Model
Market
Place
Access over...
@dadovanpeteghem
@dadovanpeteghem
gouvernement.fr/en/partnership-between-the-state-and-cisco-the-american-ceo-who-chose-france
They want to achieve 3 goals:...
pr.huawei.com/en/news/hw-443315-promotedigitaltransformation
The Spanish government is partnering with Huawei to improve i...
@dadovanpeteghem
4. Digital in the core
of your organization
ORGANIZATION
@dadovanpeteghem
From Digital on the side
@dadovanpeteghem
To Digital in the core
@dadovanpeteghem
Communication
Customercare
Sales
HR
…
DigitalMarketing Digital Transformation
Communicatoin
Customercare
...
@dadovanpeteghem
Go for garage innovation
TRANSFORMATION ACCELERATIONDISRUPTION
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
@dadovanpeteghem
G

O

O

G

L

E
GOOGLE CAPITAL
GOOGLE VENTURES
GOOGLE X
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
@dadovanpeteghem
@dadovanpeteghem #DF2015
bmwstartupgarage.com
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
@dadovanpeteghem
Ahold buys
Bol.com for
350 million
euro: ‘logical
acquisition’
@dadovanpeteghem
5. Ship it!
Seriously, ship it!
PROCESSES
@dadovanpeteghem
We plan for 2020
while we could
be in trouble by 2017
@dadovanpeteghem
WHO
ARE
WE
TODAY?
WHO
DO WE WANT
TO BE
BY 2020?
90 DAYS SPRINTS
HORIZON VISION
TOMORROW STRATEGY
Do you have a future 2020 vision on how
digital is transforming your service and
how you need to act upon that?
Transformation Mission
Think about your future
role, citizens, challenges, …
If you would rebuild the service from
scratch...
@dadovanpeteghem
THE
QUICK
SHALL
INHERIT
THE
EARTH
Fast is better than slow.
While slow is adding
unnecessary
embellishmen...
@dadovanpeteghem
FROM
maximum
validated
product
TO
minimum
viable
product
corporates disruptors
@dadovanpeteghem
“If you are not
embarrassed by the
first version of your
product, you’ve
launched too late.”
Reid Hoffman...
@dadovanpeteghem
REALIZE QUICK WINS
IN THE FIRST 90 DAYS
GO PAPERLESS :-)
bmwi.de/EN/Topics/Technology/digital-agenda.html
1. Digital Infrastructure
2. Digital economy & workplace
3. Innovative pu...
@dadovanpeteghem
6. Digital Leadership
Bring digital IQ in the board
LEADERSHIP &
CAPABILITIES
@dadovanpeteghem
“If you can't understand the new world
of digital, fire yourself.
Build an executive team that is digital...
@dadovanpeteghem
Members of Disney’s Board
Jack Dorsey (CEO, Twitter)
Sheryl Sandberg (COO, Facebook)
Orin Smith (CEO, Sta...
@dadovanpeteghem #DF2015
Smart
London
Board
External specialists
@dadovanpeteghem
+ Internal Leader
"The Chief Digital Officer"
@dadovanpeteghem
Atif Rafiq, former
Amazon and Yahoo
executive. Now CDO of
McDonald’s since 2013.
“Our objective is to be
r...
@dadovanpeteghem
McDonald’s has a Digital Transformation
Team with people coming from Facebook,
Yahoo, Microsoft, PayPal, ...
@dadovanpeteghem
Rachel Haot became the CDO
of New York City in 2011, but
after surpassing every
target, she became CDO of...
@dadovanpeteghem
INSIDE OBAMA’S STEALTH STARTUP
President Obama has quietly recruited top tech
talent from the likes of Go...
@dadovanpeteghem
TODD PARK HAS JUST 18 MONTHS
- UNTIL THE OBAMA ADMINISTRATION ENDS -
TO RECRUIT A TECH CORPS OF 500.
“WHA...
The Australian Government is hiring 

for its Digital Transformation Office
A government that is getting closer to its people.
@dadovanpeteghem
The role of
communication?
@dadovanpeteghem
Becoming a
"Glass house"
Internally & Externally
@dadovanpeteghem
@dadovanpeteghem
@dadovanpeteghem
7. Introduce agile platforms
Replace the lagging systems.
INFRASTRUCTURE
@dadovanpeteghem
FROM
lagging
fixed
outdated
expensive
super-large
TO
agile
cloud-based
user friendly
inexpensive
custom
@dadovanpeteghem
AGILE TOOLS
Google Apps
Showpad
Skype 

for Business
Slack
…
Teamleader
INFRASTRUCTURE
The 7 layers of
Digital Transformation
Know where to start…
@dadovanpeteghem
CITIZEN

EXPERIENCE
LEADERSHIP...
@dadovanpeteghem
We are in
digital kindergarten…
We ain’t seen
nothing yet.
@dadovanpeteghem
Start your transformation
The time is now.
1. Forget ideas, start solving problems
2. Involve everyone
3....
@dadovanpeteghem
GO ALL-IN
dado.vanpeteghem
@duvalunion.com
Duval Union Consulting
founding partner
@dadovanpeteghem
Digital Transformation in Governments
Digital Transformation in Governments
Digital Transformation in Governments
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Digital Transformation in Governments

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Presentation by Dado Van Peteghem on Digital Transformation in Governments at #europcom15 in Brussels.

Publicada em: Governo e ONGs, Marketing
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Digital Transformation in Governments

  1. Forget disruption it’s time for Transformation Dado Van Peteghem
  2. @dadovanpeteghem Duval Union Consulting founding partner @dadovanpeteghem
  3. Connected (internet) Social Digital Analogue Mobile The Speed of Change…
  4. I skipped 50 slides about @dadovanpeteghem Uber, Airbnb, Tesla, …
  5. @dadovanpeteghem
  6. @dadovanpeteghem We are focussing too much on 'disruption'
  7. VENTURE CAPITAL @dadovanpeteghem GLOBAL SCALE Disruptors play a totally different game…. DIGITAL BY DEFAULT
  8. @dadovanpeteghem Years from founding to $1B valuation 98 86 24 8 6 3 1 PRADA HARLEY DAVIDSON NIKE PAYPAL EVERNOTE TWITTER INSTACART
  9. We are overhyping @dadovanpeteghem #DF2015 Silicon Valley
  10. @dadovanpeteghem but watching Messi everyday
 won't make you a great player… You can be inspired…
  11. @dadovanpeteghem Hitting the ball will
  12. We need to @dadovanpeteghem start doing things. "But we already have a plan!"
  13. We need to @dadovanpeteghem do more.
  14. Digital Transformation A model to master digital disruption. @dadovanpeteghem digitaltransformationbook.com
  15. @dadovanpeteghem Why should you transform?
  16. @dadovanpeteghem 70 1960 2025 Over the last 50 years, the average lifespan of companies shrunk from 60 to 18 years. S&P 500 - Standard&Poor’s 15 1. TO SURVIVE
  17. @dadovanpeteghem 2. TO BECOME EFFICIENT
  18. @dadovanpeteghem 2. TO BECOME EFFICIENT
  19. @dadovanpeteghem 3. TO ATTRACT TALENT
  20. @dadovanpeteghem 3. TO ATTRACT TALENT
  21. @dadovanpeteghem What needs to be transformed?
  22. INFRASTRUCTURE The 7 layers of Digital Transformation Know where to start… @dadovanpeteghem CITIZEN
 EXPERIENCE LEADERSHIP &
 CAPABILITIES PROCESSES ORGANIZATION BUSINESS MODEL CULTURE
  23. Indicate where you are hurt most. @dadovanpeteghem Tackle that one first. To know where to start…
  24. @dadovanpeteghem How can you transform?
  25. @dadovanpeteghem 1. Forget ideas Start solving problems CITIZEN
 EXPERIENCE
  26. SO HOW ABOUT VIRTUAL REALITY? @dadovanpeteghem Stop looking at technology WHAT CAN WE DO WITH BEACONS? SHOULDN’T WE USE DRONES? DON’T WE NEED A MOBILE APP?
  27. @dadovanpeteghem Stop looking for ideas
  28. @dadovanpeteghem If your idea failed, it’s because it didn’t solve an important problem for a large enough audience
  29. @dadovanpeteghem Start solving problems
  30. @dadovanpeteghem Problem Transformation Canvas PROBLEM EMOTIONS SOLUTION FUNCTIONS PRODUCT OR SERVICE CHANGE CURRENCY (benefits) TECHNOLOGY What problem are we solving and for who? What are the basic emotions that problem and solution are addressing? What is the overall solution that would fix this problem? What are the different functions a customer would expect this solution to have? What could eventually be the product or service that we are selling? What technology is most suited and relevant to build this? What are the benefits and are they strong enough to have people change their preference?
  31. @dadovanpeteghem digital
 First digital
 Only>
  32. It’s time to become 
 DIGITAL BY DEFAULT
  33. @dadovanpeteghem 2. Involve everyone Intrapreneurship CULTURE
  34. @dadovanpeteghem FROM day-to-day zombification TO creating momentum
  35. @dadovanpeteghem Everybody can have your 
 “one million dollar” solution
  36. @dadovanpeteghem Imagine that Sony didn’t let Ken Kutaragi work on its idea…
  37. @dadovanpeteghem
  38. @dadovanpeteghem Or that Google didn’t let Paul Buchheit work on its idea…
  39. @dadovanpeteghem #DF2015
  40. @dadovanpeteghem In 1975, this Kodak employee invented the digital camera. His bosses made him hide it.
  41. @dadovanpeteghem You need a culture that stimulates & rewards employees to think like intrapreneurs.
  42. @dadovanpeteghem Disproportionate autonomy is what people need to succeed
  43. @dadovanpeteghem kickbox.adobe.com
  44. @dadovanpeteghem 3. Disrupt your business model before somebody else does BUSINESS MODEL
  45. @dadovanpeteghem If we don’t create the thing that kills Facebook, someone else will. “Embracing change” isn’t enough. It has to be so hardwired into who we are that even talking about it seems redundant. The internet is not a friendly place. Things that don’t stay relevant don’t even get the luxury of leaving ruins. They disappear. Facebook Little Red BookFacebook Little Red Book
  46. @dadovanpeteghem 10 HYPER DISRUPTIVE BUSINESS MODELS Subscription Model Freemium Model Free Model Market Place Access over Ownership Hyper MarketExperience The Pyramid On Demand The Ecosystem HELLOFRESH DROPBOX FACEBOOK ALIBABA ZIPCAR ZALANDOTESLA AMAZON UBER APPLE
  47. @dadovanpeteghem
  48. @dadovanpeteghem
  49. gouvernement.fr/en/partnership-between-the-state-and-cisco-the-american-ceo-who-chose-france They want to achieve 3 goals: 1. Educate 200K people 
 in 3 years for digital roles. 2. Pilot a smart city project 
 in a French city. 3. Support digital innovation through $100M in investments in French start-ups by Cisco. The French government has partnered with Cisco to try 
 to become the European leader in Digital Transformation.
  50. pr.huawei.com/en/news/hw-443315-promotedigitaltransformation The Spanish government is partnering with Huawei to improve its digital 
 transformation efforts and stimulate Spanish companies to help develop smart cities.
  51. @dadovanpeteghem 4. Digital in the core of your organization ORGANIZATION
  52. @dadovanpeteghem From Digital on the side
  53. @dadovanpeteghem To Digital in the core
  54. @dadovanpeteghem Communication Customercare Sales HR … DigitalMarketing Digital Transformation Communicatoin Customercare Sales HR …
  55. @dadovanpeteghem Go for garage innovation TRANSFORMATION ACCELERATIONDISRUPTION
  56. @dadovanpeteghem Build garages Participate in garages Buy garages
  57. @dadovanpeteghem G
 O
 O
 G
 L
 E GOOGLE CAPITAL GOOGLE VENTURES GOOGLE X
  58. @dadovanpeteghem Build garages Participate in garages Buy garages
  59. @dadovanpeteghem
  60. @dadovanpeteghem #DF2015 bmwstartupgarage.com
  61. @dadovanpeteghem Build garages Participate in garages Buy garages
  62. @dadovanpeteghem Ahold buys Bol.com for 350 million euro: ‘logical acquisition’
  63. @dadovanpeteghem 5. Ship it! Seriously, ship it! PROCESSES
  64. @dadovanpeteghem We plan for 2020 while we could be in trouble by 2017
  65. @dadovanpeteghem WHO ARE WE TODAY? WHO DO WE WANT TO BE BY 2020? 90 DAYS SPRINTS HORIZON VISION TOMORROW STRATEGY
  66. Do you have a future 2020 vision on how digital is transforming your service and how you need to act upon that?
  67. Transformation Mission Think about your future role, citizens, challenges, … If you would rebuild the service from scratch, what would it look like?
  68. @dadovanpeteghem THE QUICK SHALL INHERIT THE EARTH Fast is better than slow. While slow is adding unnecessary embellishments, fast is out in the world.
 And that means fast can learn from experience while slow can only theorize. Those who ship quickly can improve quickly. So fast doesn’t just win the race. It gets a head start for the next one. Facebook Little Red Book
  69. @dadovanpeteghem FROM maximum validated product TO minimum viable product corporates disruptors
  70. @dadovanpeteghem “If you are not embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman Co-founder LinkedIn / VC
  71. @dadovanpeteghem REALIZE QUICK WINS IN THE FIRST 90 DAYS
  72. GO PAPERLESS :-)
  73. bmwi.de/EN/Topics/Technology/digital-agenda.html 1. Digital Infrastructure 2. Digital economy & workplace 3. Innovative public administration 4. Shaping digital environments in society 5. Transformation in education, science, research, culture and media. 6. Online security, protection and trust. 7. Integration of the Digital Agenda in the European/International context. Germany’s 7 point Digital Agenda for 2017
  74. @dadovanpeteghem 6. Digital Leadership Bring digital IQ in the board LEADERSHIP & CAPABILITIES
  75. @dadovanpeteghem “If you can't understand the new world of digital, fire yourself. Build an executive team that is digital- first. Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony CEO Forrester Research
  76. @dadovanpeteghem Members of Disney’s Board Jack Dorsey (CEO, Twitter) Sheryl Sandberg (COO, Facebook) Orin Smith (CEO, Starbucks) Former members: Steve Jobs (CEO, Apple) Judy Estrin (former CTO, Cisco)
  77. @dadovanpeteghem #DF2015 Smart London Board
  78. External specialists @dadovanpeteghem + Internal Leader "The Chief Digital Officer"
  79. @dadovanpeteghem Atif Rafiq, former Amazon and Yahoo executive. Now CDO of McDonald’s since 2013. “Our objective is to be ready to move at the pace consumers are.”
  80. @dadovanpeteghem McDonald’s has a Digital Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, AOL and various other tech companies. The team is set to grow to 200+ employees within the next year.
  81. @dadovanpeteghem Rachel Haot became the CDO of New York City in 2011, but after surpassing every target, she became CDO of New York State and won the CDO of the Year 2014 Award. “Our digital goals are using innovation to better serve constituents and using technology to drive the economy.”
  82. @dadovanpeteghem INSIDE OBAMA’S STEALTH STARTUP President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government
  83. @dadovanpeteghem TODD PARK HAS JUST 18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS - TO RECRUIT A TECH CORPS OF 500. “WHAT WE REALIZED
 WAS, THIS COULD BE A
 RECIPE FOR
 SOMETHING LARGER,”
 THE PRESIDENT
 EXPLAINS. IF THE TECH
 TEAM SUCCEEDS, IT
 COULD TRANSFORM
 AMERICANS’
 ATTITUDES ABOUT GOVERNMENT.
  84. The Australian Government is hiring 
 for its Digital Transformation Office
  85. A government that is getting closer to its people.
  86. @dadovanpeteghem The role of communication?
  87. @dadovanpeteghem Becoming a "Glass house" Internally & Externally
  88. @dadovanpeteghem
  89. @dadovanpeteghem
  90. @dadovanpeteghem 7. Introduce agile platforms Replace the lagging systems. INFRASTRUCTURE
  91. @dadovanpeteghem FROM lagging fixed outdated expensive super-large TO agile cloud-based user friendly inexpensive custom
  92. @dadovanpeteghem AGILE TOOLS Google Apps Showpad Skype 
 for Business Slack … Teamleader
  93. INFRASTRUCTURE The 7 layers of Digital Transformation Know where to start… @dadovanpeteghem CITIZEN
 EXPERIENCE LEADERSHIP &
 CAPABILITIES PROCESSES ORGANIZATION BUSINESS MODEL CULTURE
  94. @dadovanpeteghem We are in digital kindergarten… We ain’t seen nothing yet.
  95. @dadovanpeteghem Start your transformation The time is now. 1. Forget ideas, start solving problems 2. Involve everyone 3. Disrupt your own business model 4. Bring digital in the core of your organisation 5. Ship it: a horizon vision and a tomorrow strategy 6. Install digital leadership 7. Introduce agile platforms
  96. @dadovanpeteghem GO ALL-IN
  97. dado.vanpeteghem @duvalunion.com Duval Union Consulting founding partner @dadovanpeteghem

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