Waves of Digital Transformation
1995+
Music
Photography
Video Rental
…
2010+
Print Media
TV
Travel
HR
…
2015+
Banking
Healthcare
Automotive
Retail
Education
Telco
Governments/
Public sector?
…
2020+
All Safe havens
will be subject
to digital
disruption
…
To save money1
#DDC15 computerweekly.com/news/4500251688/GDS-saves-the-government-17bn-through-digital-and-technology-transformation
To save money1
#DDC15 computerweekly.com/news/4500251688/GDS-saves-the-government-17bn-through-digital-and-technology-transformation
€ 2Billion that is.
To cut out complexity for citizens2
#DDC15 identityassurance.blog.gov.uk/
A cross-government verification system with one central CRM.
To create efficiency and to speed up everything3
#DDC15
Make status tracking and notifications the norm
to improve communication with civilians
gds.blog.gov.uk/2015/08/26/gov-wheres-my-stuff/
To create efficiency and to speed up everything3
#DDC15
gds.blog.gov.uk/2015/07/23/making-payments-more-convenient-and-efficient/
Their ultimate goal will be Government as a platform (GaaP), a shared digital
infrastructure across the government and all public services.
gds.blog.gov.uk/2015/03/29/government-as-a-platform-the-next-phase-of-digital-transformation/
To become a Glass House4
#DDC15 whitehouse.gov/digitalgov/strategy-milestones
Do you have a future 2020 vision on how
digital is transforming your service and how
you need to act upon that?
The White House has a Digital Government Strategy
whitehouse.gov/digitalgov/
bmwi.de/EN/Topics/Technology/digital-agenda.html
1. Digital Infrastructure
2. Digital economy & workplace
3. Innovative public administration
4. Shaping digital environments in society
5. Transformation in education, science,
research, culture and media.
6. Online security, protection and trust.
7. Integration of the Digital Agenda in the
European/International context.
Germany’s 7 point Digital Agenda for 2017
Transformation Mission
Think about your future
role, market, citizens,
challenges, …
If you would rebuild the service from
scratch, what would it look like?
Don’t start from technology….
• What can we do with beacons??
• What can we do with virtual reality??
• What can we do with mobile apps??
• What can we do with drones??
"Name"
PROBLEM/NEED
EMOTIONS
SOLUTIONFUNCTIONS
CHANGE CURRENCY
(benefits)
TARGET GROUPS
What problem are we
solving and for who?
What are the basic emotions that
problem and solution are addressing?
What is the overall solution
that would fix this problem?
What are the benefits and
are they strong enough to
have people change their
preference?
What are the different
functions a customer would
expect this solution to have?
Whom are you
addressing with this product
or service?
“The Problem Transformation Canvas"
Great ideas get killed by current validation cycles.
Let’s rethink where we bring the innovation.
#DDC15
The Factory The Guesthouse The Garage
Incremental innovation
• Development of ‘needto have’
digitals projects and technology
• Working on the existing foundation
of the company
• Follows general proceduresand
regulations
• Slow
Change projects
• Small and dedicated project-teams, focused
on in-house innovation
• Limited independency: they are an (internal)
supplier of the factory
• Focus on strategically important new-style
projects or add-ons that will be rolled-out
within the existing company architecture
Breakthrough innovation
• Small dedicated teams focused on innovation
• Autonomous operations and decisions
• Possibly separate entities
• Focused on agile and rapid development and roll-
out of ideas in a stand-alone model
• These can be grass-root internal
initiatives or acquisition of interesting
targets
Organisation Model
In The Garage projects should
go ‘beta’-live in max 90 days.
#DDC15
• =
“If you can't understand the new
world of digital, fire yourself.
Build an executive team thatis
digital-first. Make sure there is a
techie on the board of directors.
If the board has a low digital IQ,
the company will have a low
digital IQ”
George Colony
CEO Forrester
Research
It has put together a Digital Transformation team
to re-invent how the government works.
Het afbeeldingonderdeel met relatie-id rId3 is niet aangetroffen in het bestand.
fastcompany.com/3046756/obama-and-his-geeks
Het afbeeldingonderdeel met relatie-id rId3 is niet aangetroffen in het bestand.
1. Be part of the technology circle
2. Measure the digital intelligence of your team
7. Install Digital Leadership
6. Go for garage innovation.
5. Start solving problems, forget ideas.
4. Create and spread your future vision.
3. Move digital to the core