Digital Transformation Lunch &
Learn #STIMAC@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC Dado Van Peteghem
Partner Duval Union Consulting dado.vanpeteghem@duvalunion.com Katleen Ravijts Portfolio Marketing Benelux IBM katleen.ravijts@be.ibm.com @dadovanpeteghem @katravi

Digital Transformation A model to
master digital disruption. @dadovanpeteghem digitaltransformationbook.com #STIMAC

@dadovanpeteghem #STIMAC Mobile THE SPEED
OF CHANGE Social Digital Analog Internet

@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC Ray Kurzweil: In
The 2030s, Nanobots In Our Brains Will Make Us 'Godlike'

@dadovanpeteghem newscientist.com/article/dn28439-the-hot-new-job-in-silicon-valley-is-being-a-robots-assistant/ The hot new
job in Silicon Valley is being a robot’s assistant

@dadovanpeteghem We are living through
One of the biggest shifts in human kind #STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC Elon Musk:
Cars all go self-driving in 20 years

@dadovanpeteghem #STIMAC Apple’s Tim Cook
says cash will be dead for the next generation of kids http://qz.com/548071/apples-tim-cook-says-cash-will-be-dead-for-the-next-generation-of-kids/

@dadovanpeteghem WE ARE IN DIGITAL
KINDERGARTEN :-) #STIMAC

@dadovanpeteghem #STIMAC "All this technology
is making us antisocial"

@dadovanpeteghem #STIMAC Let's not be
romantic about the past.

@dadovanpeteghem Digital is becoming Business
Critical$ #STIMAC

NO ONE IS SAFE #STIMAC
;

NO ONE IS SAFE #STIMAC

NO ONE IS SAFE #STIMAC

@dadovanpeteghem #STIMAC 1995+ Music Photography
Video Rental … 2010+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2020 All Safe havens will be subject to digital disruption … WAVES OF DISRUPTION

@dadovanpeteghem #STIMAC Sensor-based ‘passive’ buying
expected to make up 15% of all purchases in 2020 http://venturebeat.com/2015/11/12/sensor-based-passive-buying-expected-to-make-up-15-of-all-purchases-in-2020/

@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC I'm a child
of the disruption myself…

@dadovanpeteghem #STIMAC How far are
you from your Uber moment?

I skipped 50 slides about
@dadovanpeteghem Uber, Airbnb, Tesla, … #STIMAC

@dadovanpeteghem #STIMAC

VENTURE CAPITAL @dadovanpeteghem GLOBAL SCALE
Disruptors play a totally different game…. DIGITAL BY DEFAULT #STIMAC

@dadovanpeteghem Years from founding to
$1B valuation 98 86 24 8 6 3 1 PRADA HARLEY DAVIDSON NIKE PAYPAL EVERNOTE TWITTER INSTACART #STIMAC

@dadovanpeteghem but watching Messi everyday
won't make you a great player… You can be inspired… #STIMAC

@dadovanpeteghem Hitting the ball will
#STIMAC

IBM exists for 103 years.
They have already transformed themselves plenty of times. @dadovanpeteghem #STIMAC

@dadovanpeteghem FROM ... ... TO
The Business Digital (at the sidelines) Digital in the core 2015 2020 #STIMAC

INFRASTRUCTURE The 7 layers of
Digital Transformation Know where to start… @dadovanpeteghem CUSTOMER EXPERIENCE LEADERSHIP & CAPABILITIES PROCESSES ORGANIZATION BUSINESS MODEL CULTURE #STIMAC

@dadovanpeteghem 1. Forget ideas Start
solving problems CUSTOMER EXPERIENCE #STIMAC

SO HOW ABOUT VIRTUAL REALITY?
@dadovanpeteghem Stop looking at technology WHAT CAN WE DO WITH BEACONS? SHOULDN’T WE INVEST IN DRONES? DON’T WE NEED A MOBILE APP? #STIMAC

@dadovanpeteghem Stop looking for ideas
#STIMAC

@dadovanpeteghem If your idea failed,
it’s because it didn’t solve an important problem for a large enough audience #STIMAC

@dadovanpeteghem
Start solving problems
#STIMAC

@dadovanpeteghem Problem Transformation Canvas PROBLEM
EMOTIONS SOLUTION FUNCTIONS PRODUCT OR SERVICE CHANGE CURRENCY (benefits) TECHNOLOGY What problem are we solving and for who? What are the basic emotions that problem and solution are addressing? What is the overall solution that would fix this problem? What are the different functions a customer would expect this solution to have? What could eventually be the product or service that we are selling? What technology is most suited and relevant to build this? What are the benefits and are they strong enough to have people change their preference? #STIMAC

@dadovanpeteghem 2. Involve everyone Intrapreneurship
CULTURE #STIMAC

@dadovanpeteghem FROM day-to-day zombification TO
creating momentum #STIMAC

@dadovanpeteghem Everybody can have your
“one million dollar” solution #STIMAC

@dadovanpeteghem Imagine that Sony didn’t
let Ken Kutaragi work on its idea… #STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem Or that Google didn’t
let Paul Buchheit work on its idea… #STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem In 1975, this Kodak
employee invented the digital camera. His bosses made him hide it. #STIMAC

@dadovanpeteghem 3. Disrupt your business
model before somebody else does BUSINESS MODEL #STIMAC

@dadovanpeteghem If we don’t create
the thing that kills Facebook, someone else will. “Embracing change” isn’t enough. It has to be so hardwired into who we are that even talking about it seems redundant. The internet is not a friendly place. Things that don’t stay relevant don’t even get the luxury of leaving ruins. They disappear. Facebook Little Red BookFacebook Little Red Book #STIMAC

@dadovanpeteghem 10 HYPER DISRUPTIVE BUSINESS
MODELS Subscription Model Freemium Model Free Model Market Place Access over Ownership Hyper MarketExperience The Pyramid On Demand The Ecosystem HELLOFRESH DROPBOX FACEBOOK ALIBABA ZIPCAR ZALANDOTESLA AMAZON UBER APPLE #STIMAC

@dadovanpeteghem Subscription model HelloFresh Pampers?
#STIMAC

@dadovanpeteghem Market Place Alibaba Local
food? #STIMAC

@dadovanpeteghem On Demand Uber Laundry?
#STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem 4. Digital in the
core of your organization ORGANIZATION #STIMAC

@dadovanpeteghem From Digital on the
side #STIMAC

@dadovanpeteghem To Digital in the
core #STIMAC

@dadovanpeteghem Marketing&Comm Customercare Sales HR
IT DigitalMarketing Digital Transformation Marketing&Comm Customercare Sales HR IT #STIMAC

@dadovanpeteghem #STIMAC YOU WILL NEED
TO BECOME FRIENDS WITH IT :)

@dadovanpeteghem Go for garage innovation
TRANSFORMATION ACCELERATIONDISRUPTION #STIMAC

@dadovanpeteghem Build garages Participate in
garages Buy garages #STIMAC

@dadovanpeteghem #STIMAC - Build stronger
connections with tech players from Silicon Valley - Detect trends and identify potential partnerships with start-ups - Foster digital culture and innovation within AXA Group - Initiate pilots with the most promising start-ups "A GARAGE MINDSET IN A CORPORATE BODY"

@dadovanpeteghem #STIMAC http://www.ibm.com/smarterplanet/us/en/ibmwatson/journey/ IBM Garage
: Watson “The goal is nothing less than to reinvent the tech industry— and reinvent our own company at the same time.”

@dadovanpeteghem Build garages Participate in
garages Buy garages #STIMAC

@dadovanpeteghem #STIMAC

@dadovanpeteghem #STIMAC
bmwstartupgarage.com

@dadovanpeteghem
http://www.bbcwlabs.com/

@dadovanpeteghem #STIMACsprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand#close-popup IBM - Start
up program: B-Building

@dadovanpeteghem #STIMACsprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand#close-popup IBM - Start
up program: B-Building sprout.nl/artikel/startups/bamsterdam-maakt-droomplek-van-oud-ibm-pand#close-popup

@dadovanpeteghem Build garages Participate in
garages Buy garages #STIMAC

@dadovanpeteghem Ahold buys Bol.com for
350 million euro: ‘logical acquisition’ #STIMAC

@dadovanpeteghem 5. Ship it! Seriously,
ship it! PROCESSES #STIMAC

@dadovanpeteghem We plan for 2020
while we could be in trouble by 2017 #STIMAC

@dadovanpeteghem WHO ARE WE TODAY?
WHO DO WE WANT TO BE BY 2020? 90 DAYS SPRINTS HORIZON VISION TOMORROW STRATEGY #STIMAC

@dadovanpeteghem THE QUICK SHALL INHERIT
THE EARTH Fast is better than slow. While slow is adding unnecessary embellishments, fast is out in the world. And that means fast can learn from experience while slow can only theorize. Those who ship quickly can improve quickly. So fast doesn’t just win the race. It gets a head start for the next one. Facebook Little Red Book #STIMAC

@dadovanpeteghem FROM maximum validated product
TO minimum viable product corporates disruptors #STIMAC

@dadovanpeteghem “If you are not
embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman Co-founder LinkedIn / VC #STIMAC

@dadovanpeteghem REALIZE QUICK WINS IN
THE FIRST 90 DAYS #STIMAC

GO PAPERLESS :-)

@dadovanpeteghem Start Social Selling! we
are using only 10% of the potential of social media. #STIMAC

@dadovanpeteghem
Marketing
Automation
#STIMAC

@dadovanpeteghem 6. Leadership & Capabilities
Bring digital IQ in the board LEADERSHIP & CAPABILITIES #STIMAC

@dadovanpeteghem “If you can't understand
the new world of digital, fire yourself. Build an executive team that is digital- first. Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony CEO Forrester Research #STIMAC

@dadovanpeteghem Members of Disney’s Board
Jack Dorsey (CEO, Twitter) Sheryl Sandberg (COO, Facebook) Orin Smith (CEO, Starbucks) Former members: Steve Jobs (CEO, Apple) Judy Estrin (former CTO, Cisco) #STIMAC

@dadovanpeteghem
Smart
London
Board
#STIMAC

External specialists @dadovanpeteghem + Internal
Leader "The Chief Digital Officer" #STIMAC

@dadovanpeteghem Atif Rafiq, former Amazon
and Yahoo executive. Now CDO of McDonald’s since 2013. “Our objective is to be ready to move at the pace consumers are.” #STIMAC

@dadovanpeteghem McDonald’s has a Digital
Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, AOL and various other tech companies. The team is set to grow to 200+ employees within the next year. #STIMAC

@dadovanpeteghem Daniel Heaf was CDO
of The BBC. He is now SVP Digital Commerce at Burberry. - Reporting to CEO and responsible for all BBC Worldwide's digital activity - Driven digital revenue from 2.7% to 12.8% of total turnover - Launched BBCW Labs: BBCW's start-up accelerator

@dadovanpeteghem INSIDE OBAMA’S STEALTH STARTUP
President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government works. #STIMAC

@dadovanpeteghem TODD PARK HAS JUST
18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS - TO RECRUIT A TECH CORPS OF 500. “WHAT WE REALIZED WAS, THIS COULD BE A RECIPE FOR SOMETHING LARGER,” THE PRESIDENT EXPLAINS. IF THE TECH TEAM SUCCEEDS, IT COULD TRANSFORM AMERICANS’ ATTITUDES ABOUT GOVERNMENT. #STIMAC

@dadovanpeteghem ATTRACT DIGITAL TALENT RIGHT
NOW #STIMAC

The biggest challenge is not
recruiting GenY @dadovanpeteghem #STIMAC

We are underestimating the urgency
to recruit high end digital talents, no matter their age. @dadovanpeteghem This should be your #1 HR priority for 2016 #STIMAC

@dadovanpeteghem Start measuring digital expertise
in every new job interview you organize. Whatever the vacancy is about. #STIMAC

@dadovanpeteghem YOU NEED DATA SCIENTISTS
IBM IS TRAINING 1MIO NEW DATA SCIENTISTS

@dadovanpeteghem 7. Introduce agile platforms
Replace the lagging systems. INFRASTRUCTURE #STIMAC

INFRASTRUCTURE The 7 layers of
Digital Transformation Know where to start… @dadovanpeteghem CUSTOMER EXPERIENCE LEADERSHIP & CAPABILITIES PROCESSES ORGANIZATION BUSINESS MODEL CULTURE #STIMAC

@dadovanpeteghem Start your transformation The
time is now. 1. Forget ideas, start solving problems 2. Involve everyone 3. Disrupt your own business model 4. Bring digital in the core of your organisation 5. Ship it: a horizon vision and a tomorrow strategy 6. Install digital leadership 7. Introduce agile platforms #STIMAC

@dadovanpeteghem This is the biggest
shift since the industrial revolution. #STIMAC

@dadovanpeteghem
GO ALL-IN
#STIMAC

dado.vanpeteghem @duvalunion.com Duval Union Consulting
founding partner @dadovanpeteghem #STIMAC