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RETAIL
 2020 OFFLINE
 & ONLINE
 Case Study: Mastering digital disruption in retail

59.742 visualizações

Publicada em

RETAIL

2020
OFFLINE

& ONLINE

PROXIMITY
FRAGMENTATION,

UNBUNDLING &

NEW FORMULAS
NEW BUSINESS

CONCEPTS
OFFLINE
& ONLINE
EXPERIENCE
PERSONALIZATION,
AUTOMATIZATION &
BIG DATA
BRANDS NEED

RETAILERS
RELATIONSHIP
WITH

CUSTOMERS
The retail industry is moving towards a world…
… where online retailers explore the offline world &
vice versa.
… with a lot of fragmentation, unbundling & new
retail formulas.
… where brands still need retailers to effectively
reach consumers.
… where retailers are providing customers with
online & offline experiences.
… where new business concepts of retail thrive.

… where retailers can maintain & reinforce the
relationship with the customers.
… where digital players invest in automatization,
personalization & big data.
2.8. The challenges for Torfs & other traditional retailers

Publicada em: Varejo, Negócios
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