12 Steps to Become a Future Proof Organization

1. MASTERING DIGITAL TRANSORMATION 12 STEPS TO BECOME A FUTURE PROOF ORGANIZATION

2. THE WORLD IS CHANGING FAST

3. INSIGHTS & UNDERSTANDING STRATEGY, PLANS & ACTIONS ORGANIZATIONAL CHANGE TRANSFORMATION REQUIRES

4. INSIGHTS & UNDERSTANDING STRATEGY & ROADMAP ORGANIZATIONAL CHANGE THIS IS WHAT WE HELP YOU WITH

5. BUSINESS CONSULTANTS FOR A DIGITAL WORLD. WE WORK FOR GLOBAL CLIENTS IN DIFFERENT INDUSTRIES. WE HAVE A STRONG EUROPEAN AND MIDDLE-EAST PRESENCE. WE ARE PIONEERS SINCE 2009. W E A R E G H E N T - D U B A I - A M S T E R D A M - O S L O

6. Our people have a unique DNA. They are pragmatic advisors, inspirators, coaches and entrepreneurs. //LEAN / RESULT-DRIVEN / ENTREPRENEURIAL / STUBBORN / ACCOUNTABLE / NO-NONSENSE / CREATIVE / THOUGHT-LEADING / REINVENTING / ROCK&ROLL // OUR CULTURE IS DIFFERENT FROM OTHER STRATEGIC BUSINESS CONSULTANTS Hi, I’m Jo Caudron Active in digital since 1993 Entrepreneur involved in 20+ start-ups. Founding Partner of Duval Union Consulting @jcaudron jo@duvalunion.com G H E N T - D U B A I - A M S T E R D A M - O S L O

7. THOUGHT LEADING INTERNATIONAL BEST- SELLER, SOLD IN OVER 55 COUNTRIES. 2018 EDITION COMING SOON! G H E N T - D U B A I - A M S T E R D A M - O S L O

8. 12 STEPS TO TRANSFORM INTO A FUTURE PROOF ORGANISATION

9. ACCEPT D I G I TA L AS A DISRUPTIVE FORCE 1

10. Digital Disruption is real EXPECT A SMACK IN THE FACE

11. What do these 4 have in common?

12. 1995+ MUSIC PHOTOGRAPHY VIDEO RENTAL … 2005+ PRINT MEDIA TV TRAVEL HR … 2015+ RETAIL AUTOMOTIVE TRAVEL EDUCATION TELCO FOOD/FMCG BANKING/INSURANCE HEALTHCARE … 2025 ALL SAFE HAVENS WILL BE SUBJECT TO DIGITAL DISRUPTION … WAVES OF DISRUPTION

13. ARE YOU ON A BURNING PLATFORM (YET)? Do you have a PLAN to become future proof? Do you have the right PEOPLE? Is your CHANNEL and value chain ready for a digital world? Do you understand the BUSINESS MODELS of tomorrow? Do you have a COMPANY STRUCTURE for transformation?

14. UNDERSTAND TRANSFOR MATION 2

15. Survey

16. You have a C H O I C E Digital Disruption Modeling Business Transformation

17. You have a C H O I C E Digital Disruption Modeling Business Transformation Fear Insight Direction

18. Digital Disruption is a story of… %

19. This is NOT our story YOU THEM We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA!

20. YOU We are COMPLIANT! We are a TRUSTED partner! We have DECADES of experience! We are on SOCIAL MEDIA! THEM This IS our story But your app sucks I want experience Uhh..ok Hey this solves my problem! I don’t want to wait a week NEW

21. YOU THEM The Tipping Point

22. CUSTOMER RELATIONSHIP ORGANIZATION MARKET & COMPETITION PRODUCT & BUSINESS MODEL

23. CUSTOMER RELATIONSHIP ORGANIZATION MARKET & COMPETITION PRODUCT & BUSINESS MODEL DIGITIZATION

24. CUSTOMER RELATIONSHIP ORGANIZATION MARKET & COMPETITION PRODUCT & BUSINESS MODEL TRANSFORMATION

25. SCAN YOUR DIGITAL ENVIRONMENT 3

26. Slicing the Elephant creates Insight

27. WHEEL OF CHANGE Glass House Package Frog GatekeeperTraveller Participant Cyborg New experts and our peers decide what matters People participate, share and co-create their future Technology becomes part of everything we do The relationship with the market changes New experiences in product, service & packaging The position in the value chain changes Mobile gives access to everything, everywhere, every time

28. Media Glass House Package Frog GatekeeperTraveller Participant Cyborg

29. versus Retail Glass House Package Frog GatekeeperTraveller Participant Cyborg

30. Food Glass House Package Frog GatekeeperTraveller Participant Cyborg

31. Banking Glass House Package Frog GatekeeperTraveller Participant Cyborg

32. UNDERSTAND THE IMPACT ON YOUR BUSINESS NETFLIX VERSUS TV BLOCKCHAIN VERSUS BANKS AMAZON VERSUS (FOOD) RETAIL AMAZON VERSUS PHARMA SPOTIFY VERSUS MUSIC INDUSTRY FACEBOOK VERSUS MEDIA & ADS UBER VERSUS TAXI TESLA VERSUS CAR INDUSTRY AIRBNB VERSUS HOTELS LINKED VERSUS HR 4

33. KNOW YOUR AUDIENCE 5

34. T h e 4 G e n e r a t i o n s

35. @jcaudron

37. @jcaudron

39. @jcaudron

41. YOU CHALLENGERS The Challengers move into your space, when will you move into theirs?

42. CREATE YOUR NORTH STAR VISION 6

43. BUSINESS AS USUAL A HAPPENS AND B DOESN’T HIGHLY DISRUPTIVE FUTURE A + A - B - B + B HAPPENS AND A DOESN’T The future will be a combination of many scenarios.   Think about the   "most likely" and "most preferred" scenarios for your business.

44. DEFINE A TRANFORMATION STRATEGY 7

45. EXAMPLE

46. RETHINK BUSINESS MODELS 8

47. IDEATE PROJECTS TO MAKE CHANGE REAL MAP THEIR PROBLEMS MAP YOUR STAKEHOLDERS IDEATE SOLUTIONS

48. 12 BUSINESS DYNAMICS FOR A DIGITAL WORLD

49. DESIGN A TRANSFORMATION ROADMAP 9

50. DIGITAL AGENDAACCELERATIONFOUNDATION ONLINE ARCHITECTURE (data, site, mkt automation, transactional, …) DIGITIZATION/TRANSFORMATION GOVERNANCE Internal Onboarding Communicate & clarify the North Star vision internally Launch digital leadership program Assess, contain and develop digital savviness of employees Build Partnerships Proactively Build partnerships with digital dealers and content platforms to be the best possible partner. Be open and proactive to innovation Build the Unilin Radar to hunt for innovation, startups, business models in the ﬂooring space and beyond. PEOPLE,PROCESS, PLATFORM PORTFOLIO GUIDE CLAIMING AFTER SALES INSTALLER COMMUNITY INSTALLER MARKETPLACE INSTALLATION PACKAGE DEAL HYBRID CUSTOMER JOURNEY INSTALLER KICKSTARTER Claim strong gatekeeper position Create Content & Services on top of Products. P=E+R Dealer/wholesaler onboarding Show dealers and wholesaler that the world is changing and that we can succeed if we work together. Show the hybrid customer journey plans COMPLEX PORTFOLIO COMPLEX AFTER SALES NEW SLA INSTALLER SCARCITY MAIN PROBLEM DOMAINS

51. BUILD A NEW ORGANISATION 10

52. @jcaudron FROM AN OUTDATED MOTHERSHIP

53. From an outdated Mothership TO A MODERN FLEET

54. GROW DIGITAL LEADER SHIP 11

55. UNDERSTAND DIGITAL AT THE TOP…

56. …AND HAVE THE SKILLS IN THE WHOLE ORGANIZATION

57. @jcaudron Reverse Mentorship Senior Junior Years of experience Industry knowledge Business insights Online business models Social media insights Online behaviour insights Digital ﬁrst mindset

58. Start measuring digital expertise in every new job interview you organize. Whatever the vacancy is about.

59. CHANGE CULTURE 12

60. @jcaudron A WORLD OF UNCERTAINTY

61. @jcaudron AGILE AND FLEXIBLE

62. PREPARE FOR A FUTURE OF

63. CANNIBALIZE YOURSELF The Business Digital (at the sideline) Digital in the coreThe Business Digital (at the sideline) Digital in the core Digital in the core Digital in the core

64. @jcaudron LEAD OR FOLLOW?

65. Case Courage MINDSET MEANS MANDATE “license to win” “license to operate” “license to change” Capital BE BRAVE & CHANGE

66. QUESTIONS? THANK YOU!

67. Find my slides on www.speakersbase.com/jo Need help? Book me and my team to consult you! www.duvalunionconsulting.com @jcaudron jo.caudron@duvalunion.com 00 32 475 43 80 98

68. OUR M O D E L IS HOLISTIC AND AIMED AT BUILDING FUTURE PROOF ORGANISATIONS GHENT - DUBAI - AMSTERDAM

69. HEART BRAIN BODY

70. ACT DIFFERENTLY TO HAVE REAL TRANSFORMATION BE DIFFERENT AS AN ORGANISATION AND A COLLECTIVE OF INDIVIDUALS THINK DIFFERENTLY TO BE READY FOR A TRANSFORMING WORLD HEART BRAIN BODY

71. BRAIN BODY HEART THINK DIFFERENTLY TO BE READY FOR A TRANSFORMING WORLD DIGITAL TRANSFORMATION EXECUTIVE JOURNEY CREATE INSIGHTS, VISION, STRATEGY, PLANS AND ROADMAP FOR THE BUSINESS MODELS OF TOMORROW TREND RADAR SET UP YOUR EYES AND EARS TO SCAN, ANALYSE AND VALIDATE TRENDS, DISRUPTIONS AND INNOVATIONS.

72. BRAIN BODY HEART ACT DIFFERENTLY TO HAVE REAL TRANSFORMATION DIGITAL GOVERNANCE CREATE TRANSVERSAL STRUCTURES, POLICY, ROLES, TEAMS, OWNERSHIPS, … CHANNEL HACKING BECOME CUSTOMER PROBLEM CENTRIC, REBUILD YOUR VALUE CHAIN, HACK YOUR CHANNEL, CUSTOMER CONNECTION AND UX FOR A DIGITAL WORLD.

73. DIGITAL LEADERSHIP CREATE DIGITAL SKILLS, CAPABILITIES AND BUY-IN FROM THE ENTIRE ORGANISATION. PREPARE FOR LEAN AND AGILE ATTITUDE. LEAN BUSINESS MODELS CREATE CORPORATE VENTURING ATTITUDE AND LEAN DEVELOPMENT CAPABILITIES. ENCOURAGE ENTREPRENEURIAL SKILLS. BRAIN BODY HEART BE DIFFERENT AS AN ORGANISATION AND A COLLECTIVE OF INDIVIDUALS

74. DIGITAL LEADERSHIP CREATE DIGITAL SKILLS, CAPABILITIES AND BUY-IN FROM THE ENTIRE ORGANISATION. PREPARE FOR LEAN AND AGILE ATTITUDE. LEAN BUSINESS MODELS CREATE CORPORATE VENTURING ATTITUDE AND LEAN DEVELOPMENT CAPABILITIES. ENCOURAGE ENTREPRENEURIAL SKILLS. BRAIN BODY HEART BE DIFFERENT AS AN ORGANISATION AND A COLLECTIVE OF INDIVIDUALS ACT DIFFERENTLY TO HAVE REAL TRANSFORMATION DIGITAL GOVERNANCE CREATE TRANSVERSAL STRUCTURES, POLICY, ROLES, TEAMS, OWNERSHIPS, … CHANNEL HACKING BECOME CUSTOMER PROBLEM CENTRIC, REBUILD YOUR VALUE CHAIN, HACK YOUR CHANNEL, CUSTOMER CONNECTION AND UX FOR A DIGITAL WORLD. THINK DIFFERENTLY TO BE READY FOR A TRANSFORMING WORLD DIGITAL TRANSFORMATION EXECUTIVE JOURNEY CREATE INSIGHTS, VISION, STRATEGY, PLANS AND ROADMAP FOR THE BUSINESS MODELS OF TOMORROW TREND RADAR SET UP YOUR EYES AND EARS TO SCAN, ANALYSE AND VALIDATE TRENDS, DISRUPTIONS AND INNOVATIONS.

75. BUSINESS STRATEGY READINESS SURVEY ASSESSMENT & RESEARCH INSPIRATION IMPACT ANALYSIS FUTURE SCENARIOS NORTH STAR VISION TRANSFORMATION STRATEGY STAKEHOLDERS & PROBLEMS IDEATION & PRIORITIES DIGITAL AGENDA EXECUTIVE JOURNEY TREND WATCHING CONTINUOUSLY SCANNING THE MARKET FOR NEW TRENDS BUILDING  THE FUTURE PROOF ORGANISATION CUSTOMER EXPERIENCE Continuously optimise your journey,   pain points and touch points GROWTH HACKING Implement smart techniques   to scale our business CHANNEL HACKING Reinvent your channel relationships for a digital world CUSTOMER RELATIONSHIP SOCIAL STRATEGY Make social an intrinsic part   of the business INCUBATOR PROGRAM Stimulate internal creativity   and bottom-up innovation (hackatons, …) START-UP BOOTCAMPS Think, plan, act like a start-up and build   the minimum viable business case CORPORATE ACCELERATOR Drive outside-in innovation via collaboration with startups BUSINESS (OPERATIONAL) MODELS DIGITAL LEADERSHIP Asses, contain and develop digital savviness DIGITAL GOVERNANCE Digital ownerships, roles, policy, structure Digital Office, … MAN/MACHINE COLLABORATION Valorise your human assets, whilst supporting them with machines ORGANISATION

76. OUR C L I E N T S ARE LEADING ORGANISATIONS IN ALL INDUSTRIES GHENT - DUBAI - AMSTERDAM

77. OUR C L I E N T S GHENT - DUBAI - AMSTERDAM FINANCE & INSURANCE TELCO & TECH RETAIL BRANDS & FMCG INDUSTRY MEDIA HEALTH & PHARMA

78. OUR C L I E N T S GHENT - DUBAI - AMSTERDAM PUBLIC & NON-PROFIT MOBILITY & TRANSPORT SERVICES & UTILITIES

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