Phil With traditional means of communication, you are unaware of who receives your message.
Phil With web 2.0, you know who your audience is and you can even track how your initial message is continuing to spread.
Dustin When I first started looking at web 2.0, at first glance it looked like all of the changes I needed to implement were online. But overtime I quickly realized that there were many offline changes (CLICK) that I needed to implement.