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Social
Business


Engagement
Overview
Service
Overview
•   Requirement
Gathering

     –   Stakeholder
interviews
     –   Business/Compe;tor
Analysis
     –   Social
Background
and
Experience
•   Goal‐Se3ng
     –   Metrics
and
Analy;cs

     –   Milestones
and
Sign‐off
•   Contractor
Recrui6ng
     –   Search
and
Placement
•   Placement
and
ICEP
Program
Delivery
     –   Social
Business
Primer
(KickOff)
     –   Session
and
Individual
Training
     –   Staff
measurement
(monthly)
and
goal
progress
     –   Results
Comparison
(increase
in
baseline
for
top
social
performers
versus
boKom)




                                                                                            2
Project
Overview
Samples

Topic                           Ac6vity                              Audience                             Output


Micro
Video
Training            Content
Training:
Using
lessons
     Retail
and
Auto
customers,
Call
     Mobile
and
online
videos

                                from
YouTube
to
create
habit‐        Center
reps,
Sales
force
                                changing
training
lessons
                                                                                                          Tracking
system
for
measuring

                                                                     
                                    post‐viewing
results


Loca;on
Based
Service
and
QR
   Claiming
Turf:
best
prac;ce
         Brick
and
Mortar
stores,
Recrui;ng Training
materials
Codes
                          content
for
retail
loca;ons.
                                                                                                          Video,
webinar,
and
marke;ng

                                Coupon
and
Reten;on
strategies
                                           materials



Social
Profile
and
Social
       Individual/Group
Training:
Social
   Sales,
Marke;ng,
Recrui;ng,
Call
    Search
Engine
results
Intelligence
Training
          profiles,
social
training,
sales
     Center,
PR,
Customer
Service
                                integra;on
                                                               Performance
above
Baseline

                                                                                                          Social
CRM



Social
Recrui;ng                Social
Recrui6ng
Workshop:           Recrui;ng,
retail
loca;on

hiring
   LinkedIn
cer;fica;on
                                Advanced
Social
Recruiter
training   and
training
                                Sourcing
strategies
                                                                                                          Sourcing
classes


                                                                                                          Mobile
recrui;ng
Social
Business
Projects
•   Internal
Communica6on
     – Build
an
employee
and
customer
communica;on
infrastructure
     – Train
touchpoints
how
to
be
social,
rather
than
do
social
     – Using
Hub
and
Spoke
model
for
social
training



•   Upselling
Services
     – Building

retail
social
exper;se
through
sampling
     – Micro
video
portals
for
content
training
     – Social
content
packages
as
part
of
delivery
services



•   New
Business
Development/Recrui6ng
     – Training
sales
and
recrui;ng
staff
on
Social
CRM



                                                                    4

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Social Business Services

  • 2. Service
Overview • Requirement
Gathering
 – Stakeholder
interviews – Business/Compe;tor
Analysis – Social
Background
and
Experience • Goal‐Se3ng – Metrics
and
Analy;cs
 – Milestones
and
Sign‐off • Contractor
Recrui6ng – Search
and
Placement • Placement
and
ICEP
Program
Delivery – Social
Business
Primer
(KickOff) – Session
and
Individual
Training – Staff
measurement
(monthly)
and
goal
progress – Results
Comparison
(increase
in
baseline
for
top
social
performers
versus
boKom) 2
  • 3. Project
Overview
Samples
 Topic Ac6vity Audience Output Micro
Video
Training Content
Training:
Using
lessons
 Retail
and
Auto
customers,
Call
 Mobile
and
online
videos
 from
YouTube
to
create
habit‐ Center
reps,
Sales
force changing
training
lessons Tracking
system
for
measuring
 
 post‐viewing
results
 Loca;on
Based
Service
and
QR
 Claiming
Turf:
best
prac;ce
 Brick
and
Mortar
stores,
Recrui;ng Training
materials Codes
 content
for
retail
loca;ons. Video,
webinar,
and
marke;ng
 Coupon
and
Reten;on
strategies
 materials Social
Profile
and
Social
 Individual/Group
Training:
Social
 Sales,
Marke;ng,
Recrui;ng,
Call
 Search
Engine
results Intelligence
Training
 profiles,
social
training,
sales
 Center,
PR,
Customer
Service integra;on
 Performance
above
Baseline Social
CRM Social
Recrui;ng Social
Recrui6ng
Workshop: Recrui;ng,
retail
loca;on

hiring
 LinkedIn
cer;fica;on Advanced
Social
Recruiter
training and
training Sourcing
strategies Sourcing
classes Mobile
recrui;ng
  • 4. Social
Business
Projects • Internal
Communica6on – Build
an
employee
and
customer
communica;on
infrastructure – Train
touchpoints
how
to
be
social,
rather
than
do
social – Using
Hub
and
Spoke
model
for
social
training
 • Upselling
Services – Building

retail
social
exper;se
through
sampling – Micro
video
portals
for
content
training – Social
content
packages
as
part
of
delivery
services
 • New
Business
Development/Recrui6ng – Training
sales
and
recrui;ng
staff
on
Social
CRM 4

Notas do Editor

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