(A clean copy) of the lecture at Wash U for CAIT - this covers the impact of social media on technology, marketing, PR, and recruiting managers.

1. Enterprise 2.0:
The Impact of Social Media on
the Modern Corporation
James Durbin
Vice President, Social Media
Durbin Media Group

2. What You’ll Learn
‣ Social Media is a fancy way ‣ Third party sources are
of saying friends sharing considered objective, even
information when they are not
‣ The Public is looking for ‣ Social Media has two faces
information on your - The personal and
company outside of professional. Both impact
traditional means like job you directly
boards, newspapers and
company websites
‣ Social Media is a set of
tools, not a destination