1.
Five Reasons
Enterprise Marketers
Will Love Drupal 8
Drupal 8’s power, ease of use, and enterprise
level technology make it the go-to platform
for enterprise marketers.
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2.
Five Reasons Enterprise Marketers Will Love Drupal 8
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As one of the largest open source projects in the world
prepares to release its eighth iteration, over 3,000
developers, marketers and business leaders gathered
in Portland, Oregon, for Drupalcon 2013.
The enthusiasm at the conference was palpable.
Upcoming changes in the platform promise more power
and scalability, while offering a better user experience.
As web content is displayed on more platforms than
ever, Drupal 8’s unmatched flexibility is perfectly
positioned as a future-ready web platform.
Drupal 8’s power,ease of use,and enterprise
level technology make it the go-to platform
for enterprise marketers.

3.
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DUOFive Reasons Enterprise Marketers Will Love Drupal 8
What to expect
from Drupal 8
Drupal 8 is more than a new software iteration,
it’s a dramatic change for both code and user
experience.
Here’s what you can expect…

4.
Five Reasons Enterprise Marketers Will Love Drupal 8
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Say Hello to Symfony:
Enterprise Level Stability and Performance
For the first time in it’s history, Drupal will borrow portions of it’s code
from outside sources by incorporating the best elements of the open-
source framework, Symfony. For those not familiar with the technology,
frameworks are code libraries that extend the functionality of software
projects. They attempt to create standard methods for very specific jobs
— for example, sending mail or handling communication between servers.
While the Drupal community has traditionally managed these tasks with
it’s own code, the Symfony libraries deliver a standardized set of job-
specific tools code that can be used across many different projects, not
just Drupal. The net result makes Drupal 8 a future-ready web platform
that plays nicely with a range of other systems. It’s perfect for marketers
who need a CMS that integrates with their existing CRMs, while IT
managers can be confident in security and performance.

5.
Five Reasons Enterprise Marketers Will Love Drupal 8
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It’sAllAbout the Users.
One of Drupal’s most attractive features has always been its flexibility.
No matter how complex the task, content managers could configure the
system to do just about anything. But this power comes with complexity.
With Drupal 8, the most common administrative features are redesigned
with a high priority placed on ease of use and simplifying how site
administrators make changes and additions to websites.
Meanwhile, Drupal 8 developers have paid close attention to trends in
how users are viewing sites. Drupal 8 is better ready for mobile deployment
than ever before. In fact, Drupal 8 will install as a mobile ready system out
of the box.Slide from State of Drupal, DrupalCon Portland, May 2013 by Dries Buytaert

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Five Reasons Enterprise Marketers Will Love Drupal 8
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The Future of Content:
Drupal asWeb Experience Manager (WEM)
While Drupal is primarily known as a content management system, it’s
grown into something much larger. It is now a central platform for managing
information across many different systems while being viewed on many
different devices. These changes challenge the notion of what makes a CMS.
(If a CMS shares user profiles with an outside CRM while also serving as a
commerce platform, is it really a still just a CMS?)
The answer is that as Drupal is tasked with more operations, it’s now more
of a Web Experience Management system, whose purpose is to intelligently
deliver content to a wide range of devices and cooperating systems.
Slide from State of Drupal, DrupalCon Portland, May 2013 by Dries Buytaert

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DUOFive Reasons Enterprise Marketers Will Love Drupal 8
Five Reasons Marketers
Will Love Drupal 8
Drupal 8 is based on five key premises
marketers will love:
Use the best tools for the job at hand
Embrace mobile technologies
Make managing your web site Easy for Everyone
Deliver more relevant content
Emphasize performance

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Five Reasons Enterprise Marketers Will Love Drupal 8
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1Software for the
RealWorld
While many software providers attempt to provide a single “suite” of tools
for web management, its difficult to make one product that’s all things to all
people. In fact, as web marketing becomes increasingly sophisticated, few
enterprises look to one set of tools for all their marketing tasks. Typically,
marketers use separate software for email marketing, analytics, customer
relationship management and content distribution.
With this in mind, Drupal 8’s emphasis is on integration with as many
different web platforms as possible.
At this year’s Drupalcon Keynote address, Drupal founder Dries Buytaert
discussed the significance of this philosophy. Rather than competing against
these products, Drupal 8 is specifically outfitted for making third-party
integration easier. Typically these tools include applications such as CRM
systems, marketing automation, ecommerce, ERP and other data platforms.
Drupal 8 makes it much, much easier to connect your other software
platforms to your CMS, creating a more connected technology ecosystem.
Slide from State of Drupal, DrupalCon Portland, May 2013 by Dries Buytaert

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Five Reasons Enterprise Marketers Will Love Drupal 8
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2Mobile and
Beyond
As mobile phones and tablets surpass the sale of desktop PCs,
some pundits have suggested the “death” of desktop computing.
While these predictions may be premature, it’s clear that having a
mobile-ready strategy is more important than ever.
In Drupal 8, the mobile-ready philosophy is woven into the system’s core.
Out of the box, Drupal 8 has responsive theming and administration as
part of it’s core functionality. It’s not only ready for responsive display,
the entire back-end system can be administered from a mobile device.
Meanwhile, Drupal’s architecture makes it easy to create content tailored
to different use cases.
Slide from State of Drupal, DrupalCon Portland, May 2013 by Dries Buytaert

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Five Reasons Enterprise Marketers Will Love Drupal 8
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3Intuitive Site
Administration
In addition to mobile-friendly content management, Drupal 8’s administrative
features have been re-engineered for easier to use administration. In it’s
base installation, Drupal 8 offers:
Edit-in-place capabilities, letting editors change content directly
on page.
Drag-and-drop image uploads, providing an easy way for
administrators to work with images.
Improved content preview that more accurately displays content
exactly as it will appear on the site.
A standardized built-in WYSIWYG
CK Editor

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Five Reasons Enterprise Marketers Will Love Drupal 8
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4The Right Content
at the RightTime
As traffic from smartphones and tablets increases, it’s clear that visitors are
interacting with web sites on devices that hadn’t even been imagined only
a few short years ago.
Since this trend isn’t slowing, having a content strategy ready for mobile,
Google Glass, Smart Watches and beyond is now more important than ever.
Speaking at Drupalcon 2013, User Experience (UX) Expert Karen McGrane
explained the significance of this trend. To keep users engaged with your
brand, information must be relevant for any device. In fact, information
delivered to a smart phone might be entirely different than information
displayed on your web site.
As an online marketer, your ability to deliver targeted content based on
factors like audience segment, geographic location, device use and gender,
are critical to your successes. Drupal 8’s architecture makes it the ideal
platform for creating and delivering segmented content.THE WAY PEOPLE CREATE
CONTENT HAS TO CHANGE.
Slide from Thriving in a world of change: Future-friendly content with Drupal
by Karen McGrane

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Five Reasons Enterprise Marketers Will Love Drupal 8
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5Performance is
Everything
The inclusion of Symfony in Drupal core brings a new level of performance
and scalability to enterprise systems. Symfony makes Drupal a qualified
enterprise-grade content management system.
In the end, this is probably one of the most comprehensive and significant
overhauls the Drupal community has seen. It has solidified Drupal’s future
as a long-standing bastion of content management.
Slide from Symfony2 meets Drupal 8 by Fabien Potencier

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Five Reasons Enterprise Marketers Will Love Drupal 8
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The anticipated release of Drupal 8 promises some great opportunities and
advantages for new marketers and new applications that we have explored
with you. Drupal 8 remains months away from release and perhaps a year or
more from implementation. Today Drupal 7 carries the banner and performs
reliably. Two and a half years into its release, Drupal 7 is a stable platform
supported by a comprehensive set of function-expanding modules.
If there is a web project in your near future, you will not go wrong by
developing your site with the current release of Drupal.
The Drupal 8 Express

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Five Reasons Enterprise Marketers Will Love Drupal 8
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Ready to make the jump
to Drupal?We can help.
Duo Consulting has built its reputation on developing enterprise websites
on Drupal. We’re invested in the future of Drupal as a platform. If you’re
ready to make the jump to Drupal, give us a call.
Call 312.529.3000 or email to chat with Michael Silverman about how
Duo Consulting can help you build your Drupal website.
Drupal 8 delivers all the power, capability and ease of use to make it a true enterprise-ready tool,
with features rivaling any CMS on the market. It delivers on where the market is trending and the
technologies of the Internet. Reinforced stability and reliability increase Drupal’s suitability for the
enterprise business more than ever.