Outsourcing Business Marketing: Cost-effective Way To Access Expert Guidance

1. Business And Marketing Consulting Services

2. Agenda: Business Marketing Overview Questions and Answers Conclusion and Next Steps

4. Our Operations London Johannesburg Port Louis, Mauritius Bern, Switzerland Braga, Portugal

5. The Real Purpose Of Business Regardless of the type of business, market, products or services; ALL businesses are Sales & Marketing businesses. Therefore, the main function of any business is the acquisition of new customers and fulfilment of current customers needs. What business are you really in? “… Because its purpose is to create a customer, the business has two – and only two – functions; marketing and innovation. Marketing and Innovation produce results, all the rest are costs.” Peter Drucker The key to a profitable business is to successfully implement effective and affordable Marketing and Innovation. … Nothing happens in business until a sale is made.

9. The Ultimate Business Goal Anytime any one in your marketplace needs or wants your product or service … They Call YOU First! Because what you have to offer is so different, so special, so unique… that they can’t get it anywhere else or from anyone else… for any price! Your Company… Your Product… Your Service. Gaining ‘top of mind’ awareness

10. By comparison to the late 80’s - the cost of getting in front of a customer has tripled. The Alarming Cost & Ineffectiveness Of Getting Your Message Across It now costs three times more to get half the result ! Customer Acquisition costs have increased Effectiveness has fallen dramatically NO NO NO NO NO NO NO NO NO NO NO NO In the late 80’s it took 4 attempts to get in front of a buyer. Today it takes 8.4 attempts to get the same result. Late 80’s Now

11. The Biggest Challenge Facing Business Today The average consumer receives over 3,000 commercial messages every day. (In 1990 it was only 2000 messages). The ‘Clutter Factor’… Your marketing is part of someone else’s clutter! Here’s the crunch… “ What are you doing to rise out of the clutter?” Major Question:

13. 7 Simple And Scientific Principles... ...That Can Double Revenues And Profits Within 12 – 18 Months. “ How To Out-manoeuvre, Out-Sell And Out-Market Your Competitors Before They Know What Hit Them”

21. Example of A Well Known USP… "Red hot pizza delivered to your door in 30 minutes or less - guaranteed.” Outstanding Leverage: Unique Selling Proposition (USP) USP is the one thing that differentiates you or your business from your competitors in the minds of your clients and prospects.

22. Unique Selling Proposition (USP) ...Marketing is a WAR in the mind of your client or prospective client ... Win the War by making it clear why they should do business with you as opposed to all the other alternatives they have! Remember: Perception is everything...

23. Price and Value Combination Unique Selling Proposition (USP)

24. Use Direct Response Advertising Do you want to ‘build the brand’ or improve your name awareness, or do you want to get more sales? - It’s a simple choice! Sales Sales Sales !!! Marketing Strategy # 3

25. Direct Response Advertising

27. Creating a powerful Risk Reversal Or Guarantee Any time a sale is made, one of the parties assumes more of the risk than the other… Who takes most of the risk - the buyer or the seller? Marketing Strategy # 4

28. Risk Reversal Or Guarantee

29. Risk Reversal Or Guarantee

31. 3 Steps To Optimise Your Current Marketing And Maximise Your Sales Investment And Effort Marketing Strategy # 5 STEP 1: Integrate your USP into all your marketing tools and communication to generate leads as you focus on a niche Optimise your current marketing Competition has increased 10 fold in the general market – become the market leader in a specific niche market. It is easier to sell VALUE than services and in a niche a SPECIALIST offers the best value

35. Most business owners have no idea of actual value of their customers Determining the “Lifetime Customer Value” is one of the most important and profitable things you can do... Lifetime Customer Value Profiting From “Lifetime Customer Value”

37. A. Amount of average sale (gross profit) R50 B. No of sales/year/customer (2 x per month) 24 C. No of years customer patronizes restaurant 10 D. No of referrals from customer 10 E. % of referrals who become a customer 50% F. Gross income per year per customer (A x B) R1,200 G. Gross income over buying lifetime (F x C) R12,000 H. Referrals who become customers (D x E) 5 I. Gross income from referrals (G x H) R60,000 J. Total value of a loyal customer (G + I) R72,000 Restaurant Example

39. Skyrocketing Your Business Growth 2. Conversion Rate. 3. Number Of Transactions Per Year. 4. Average Transaction Value. 5. Profit Margin. 6. Annual Number Of Referrals. 7. Average Buying Lifetime (Years). Increasing each of these Quantum Keys by just a small margin will skyrocket your bottom line profits! Increase the: 1. Annual Number Of Leads. The 7 Quantum Keys to massive business growth…

41. Single Channel Of Distribution Many businesses rely on just one method of generating income. This is the diving board philosophy. R E V E N U E The Parthenon Direct Sales

42. R E V E N U E The Parthenon Multiple Channels Of Distribution Look what happens when a business uses multiple distribution channels… Internet Marketing Back End Sales Endorsements Advertising Direct Mail Referrals Telemarketing Joint Ventures Direct Sales

44. How To Build Your Business Using The 7 Quantum Keys A typical business model… + 30% = 30 Sales 100 Per Month 50% = R3,000 Net Revenue 2 = 60 Sales 1 @ R3,000 Annual Net Revenue Total Annual Revenue = R 6,000 3 Years Lifetime Value: = R18,000 R100 = R6,000 Gross Revenue X X X X X X = = So Number of Leads Conversion Rate No. Of Transactions Transaction Value Number Of Referrals Profit Margin Buying Lifetime The Value of Each Customer Is R600

45. How To Build Your Business Using The 7 Quantum Keys Now by just adding 10% to each key… + 30% = 30 Sales 100 Per Month 50% = R3,000 Net Revenue 2 = 60 Sales 1 @ R3,000 Annual Net Revenue Total Annual Revenue = R6,000 3 Years Lifetime Value: = R 18,000 R100 = R6,000 Gross Revenue X X X X X X = = Increases From R600 to R931 3.3 X 55% = R4,840 X R110 = R8,800 X 33% = 36 X So Just a 10% increase in each of the 7 Quantum Keys = 186% overall R33,541 ! = = R10,164 = 2.2 = 80 X 110 1.1 = R5,324 X Number of Leads Conversion Rate No. Of Transactions Transaction Value Number Of Referrals Profit Margin Buying Lifetime The Value of Each Customer Is R600

46. Applying The 7 Quantum Keys To Your Business Now to make it work for you…

47. Establish And Secure Business Foundation And Marketing Assets Single Minded Goal, Vision and Mission Strategies To Achieve GOAL- Business Development Action Plan Business Structure To Best Implement Strategies Fast And Sustainable Business Growth Bringing It ALL Together...

49. Quantum Consulting Customised For Your Business

56. You must have long-range goals to keep you from being frustrated by short-term failure.” Charles C. Noble

57. The old adage says: “ plan your work and work your plan”. And Systems outlive people! Develop and implement systems and employ the right people to run the system... This is the philosophy we encourage all our clients to live by.