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The Referral Engine

  1. The Referral EngineTeaching Your Business To Market Itself<br />John Jantsch<br />Duct Tape Marketing<br />Twitter: @ducttape - #dtmtexas<br />
  2. The realities of referral<br />@ducttape - #dtmtexas<br />
  3. #1 People make referrals because they need to<br />@ducttape - #dtmtexas<br />
  4. #2 All business involves risk<br />@ducttape - #dtmtexas<br />
  5. #3 Nobody talks about boring businesses<br />@ducttape - #dtmtexas<br />
  6. #4 Consistency builds trust<br />@ducttape - #dtmtexas<br />
  7. #5 Marketing is a system<br />@ducttape - #dtmtexas<br />
  8. Definition of Marketing<br />@ducttape - #dtmtexas<br />
  9. 4Ps vs. 4Cs<br />@ducttape - #dtmtexas<br />
  10. Content<br />@ducttape - #dtmtexas<br />
  11. Context<br />@ducttape - #dtmtexas<br />
  12. Connection<br />@ducttape - #dtmtexas<br />
  13. Community<br />@ducttape - #dtmtexas<br />
  14. Digital interactivity is now at the center of marketing<br />@ducttape - #dtmtexas<br />
  15. The funnel is broken<br />“When it comes to lead and referral generation, customer experience is the new black.”<br />
  16. The Marketing Hourglasssm<br />@ducttape - #dtmtexas<br />© Duct Tape Marketing – all rights reserved<br />
  17. Filling the gaps – product and process questions<br />@ducttape - #dtmtexas<br />© Duct Tape Marketing – all rights reserved<br />
  18. The Referral Engine System<br /><ul><li> Authentic strategy
  19. Content that builds trust
  20. Content that educates
  21. Customer community
  22. Partner community
  23. Execution
  24. Follow-up</li></ul>@ducttape - #dtmtexas<br />
  25. Authentic strategy<br /><ul><li> Ideal customer
  26. Core talkable difference
  27. Supporting elements
  28. Culture to match
  29. Expectation</li></ul>@ducttape - #dtmtexas<br />
  30. Content that builds trust<br /><ul><li> Educational
  31. Social media
  32. SEO
  33. Reviews
  34. Testimonials</li></ul>@ducttape - #dtmtexas<br />
  35. Content that educates<br /><ul><li> White papers
  36. Webinars
  37. FAQs
  38. Success stories
  39. Perfect Intro</li></ul>@ducttape - #dtmtexas<br />
  40. Customer community<br /><ul><li> Champions
  41. Education
  42. Offers
  43. Tools
  44. Community</li></ul>@ducttape - #dtmtexas<br />
  45. Partner community<br /><ul><li> Frame of mind
  46. Identify
  47. Recruit
  48. Activate
  49. Platform</li></ul>@ducttape - #dtmtexas<br />
  50. Execution<br /><ul><li> Collection
  51. Results review
  52. Moments of truth</li></ul>@ducttape - #dtmtexas<br />
  53. Follow-up<br /><ul><li> A lead, now what?
  54. Customers
  55. Partners
  56. Measure</li></ul>@ducttape - #dtmtexas<br />
  57. Small business email evolution<br />John Jantsch<br /><ul><li> author of Duct Tape Marketing andThe Referral Engine
  58. Forbes favorite for marketing</li></ul>@ducttape - #dtmtexas<br />

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