Healthcare Go-to-Market Strategy

Crowdsourced Business
Presentation Design Service

Healthcare Go-to-Market Strategy
Toolkit for Entering the Largest
Sector in Many Countries

This document presents analyses, frameworks, information, and templates that
related to the Healthcare market and various sub-markets: Federal IT Healthcare,
Cloud Analytics, Cloud Healthcare, Healthcare Consulting. These slides can be
utilized to develop a go-to-market strategy for a Healthcare offering.

December 31, 2012
ORIGINAL PROJECT DETAILS
http://pptlab.com/ppt/Go-To-Market-Strategy-for-Health-Care--11

PPT Lab (www.pptlab.com) is the only crowdsourced
presentation design service. Get consulting-quality
presentations at a fraction of the cost!
www.PPTLab.com
support@pptlab.com Each month, we will create well over 50 slides of for our members.
As a member, you will drive what business slides we create by
submitting your own presentation projects to our team. All
presentations will be created by a team of management
consultants and follow the Consulting Presentation Framework.

PPT Lab (www.PPTLab.com) – Crowdsourced Business Presentation Design Service 2

Contents
 Overview 4
 Market Analyses 7

– Overall Market 7

– Federal Healthcare IT 15

– Healthcare Analytics 19

– Cloud Healthcare 26

– Healthcare Consulting Services 30
 Healthcare Modeling and Simulation 32
 iEHR 41
 Best Practices for Mitigating Business-Disrupting Disasters 44
 Strategy and Related Concepts 49
 Examples and Templates 55

Contents
 Overview

 Market Analyses

– Overall Market

– Federal Healthcare IT

– Healthcare Analytics

– Cloud Healthcare

– Healthcare Consulting Services
 Healthcare Modeling and Simulation

 iEHR

 Best Practices for Mitigating Business-Disrupting Disasters

 Strategy and Related Concepts

 Examples and Templates

Healthcare is a rapidly growing market—this document presents slides that
can be used to develop a go-to-market strategy in Healthcare
Executive Summary

Healthcare is poised to be the largest industry sector in many countries around the world. This
document will discuss various aspects of the Healthcare sector, including a number of niche markets:
• Federal Healthcare IT
• Healthcare Analytics
• Cloud Healthcare
• Healthcare Consulting Services
We will focus primarily on the U.S. region.

Additional healthcare topics include:
• Healthcare Modeling and Simulation
• iEHR
THIS IS A PARTIAL PREVIEW
• Best Practices for Mitigating Business-Disrupting Disasters

You can download the full document at http://PPTLab.com.
PPT Lab is a crowdsourced presentation design service.
In many countries, healthcare is poised to be the largest sector.


The diagram below portrays a breakdown of the Healthcare market within
the scope of this document
Healthcare Market Tracker

Overall Healthcare Market

Federal Healthcare
Healthcare
Healthcare IT Cloud Healthcare Consulting
Analytics
Market Services


Contents
 Overview

 Market Analyses

– Overall Market





 iEHR




In defining an offering, we must define its Offering Federal
Healthcare Cloud
Healthcare

Type, Application, End Users, and Delivery Mode
Healthcare Consulting
Analytics Healthcare
IT Market Services

Overall Market – Offering Breakdown

All Healthcare produce and service offerings can be defined under the following 4 components:

Clinical Healthcare
1 3
Application End Users
Financial Payers

Predictive Modeling Providers

Operational & Administrative Others

Research

Hardware On-premise
2 4
Offering Type Delivery Modes
Software Web-hosted

Services Cloud-based


Different regions presents different opportunities, Federal
Healthcare Cloud
Healthcare

as they are in different stages of development
IT Market Services

Overall Market – Offering Breakdown

Different regions represent different market opportunities and are generally broken
down like the following:

5 U.S.
Region
Europe Australia & New Zealand

Asia LATAM

Other Middle East

Africa

Russia

Very well developed healthcare market
Newly developed


A Healthcare service can be differentiated along Federal
Healthcare Cloud
Healthcare

7 key axes
IT Market Services

Overall Market – 7 Axes of Differentiation in Healthcare

Patient Fear Medical
of Death Practitioners

Healthcare Society’s
In defining a healthcare service, Support Staff View
there are 7 axes of differentiation
These axes span the whole
range of healthcare provision

Political
Healthcare
Influence and
Managers
THIS IS A PARTIAL PREVIEW Control

Utopia

Source: Can Health Care Benefit from Modeling and Simulation Methods, Kuljis, Paul, and Stergioulas


Here are some specific examples of market Federal
Healthcare Cloud
Healthcare

opportunities in the Healthcare space
IT Market Services

Market Opportunities

Healthcare Applications Patient Care Applications

 Application Maintenance  Electronic Medical Records (EMR)
 Custom Development  Radiology Information Systems
 On-site Program Management  Surgical Records Information Systems (SRIS)
 Legacy System Integration  Clinical Electronic Order
 Quality Assurance  Clinical Repository Database (CRD)
 24/7/365 Support  Laboratory Information Management Systems (LIMS)

Administrative Systems Reporting and Communication

 Enterprise Learning Systems (ELS)  X12 Data Management
 Patient Wellness Portals THIS IS A PARTIAL PREVIEW
 HL7 Communication
 Financial and Billing Systems  AMALGA
 Decision Support Systems (DSS)  Enterprise Data Trust (EDT)
 RevenuePPT Control is a crowdsourced presentation design service.
Cycle Lab  Enterprise Dashboard
 HIPPA Compliance  BI Analytics


The Healthcare Hype Cycle is a useful tool for Federal
Healthcare Cloud
Healthcare

tracking healthcare technologies and standards
IT Market Services

Healthcare Hype Cycle – Overview

What is the Hype Cycle? Why It is Important

 The Healthcare Hype Cycle tracks information  This Hype Cycle is a key input for healthcare
technologies and related standards that are provider leaders and IT strategists to assess the
particular to the healthcare provider, represent a merit of important information technologies and
distinct set of vendors, can offer important value standards to improve care quality, enhance
and potential impact to an healthcare company, or patient safety and engagement, reduce costs,
are on a different adoption trajectory from those in improve operational efficiency, and stay
other industries competitive and compliant
 Each entry on the Hype Cycle provides a  If a healthcare delivery organization invests in a
definition of the technology, a justification for its technology too soon, it could suffer unnecessarily
position and adoption speed, and user advice. In through the painful and expensive lessons of
addition, a benefit rating and an assessment of deploying an immature technology
the technology's market penetration and relative  If it delays action for too long, the HDO runs the
maturity are provided risk of jeopardizing its mission by relying on a
 The Hype Cycle curve consists of two curves: two less-than-optimal approach and possibly
distinct stages of upward trajectory or increasing becoming less competitive
hype

Source: Gartner, Hype Cycle for Healthcare Provider Technologies and Standards, 2012


Federal Healthcare
Healthcare Cloud

The Healthcare Hype Cycle follows 5 phases
IT Market Services

Healthcare Hype Cycle – Phases

1 2 3 4 5
Peak of
Technology Trough of Slope of Plateau of
Inflated
Trigger Disillusionment Enlightenment Productivity
Technology

• A breakthrough, • During this phase of • Because the • Focused • The real-world
public demonstration, over-enthusiasm and technology does not experimentation and benefits of the
product launch or unrealistic live up to its solid hard work by an technology are
other event generates projections, a flurry of overinflated increasingly diverse demonstrated and
significant press and well-publicized activity expectations, it range of accepted
industry interest by technology leaders rapidly becomes organizations lead to • Tools and
results in some unfashionable a true understanding methodologies are
successes, but more • Media interest wanes, of the technology's increasingly stable as
failures, as the except for a few applicability, risks and they enter their
technology is pushed cautionary tales1 benefits second and third
to its limits • Commercial, off-the- generations
• The only businesses shelf methodologies • Growing numbers of
profitable at this and tools ease the organizations feel
phase are conference development process comfortable with the
organizers and
PPT Lab is a crowdsourced presentation design service. level of risk;
magazine publishers
reduced
the rapid-growth
phase of adoption
begins



Here is a diagram of the Healthcare Hype Cycle Federal
Healthcare Cloud
Healthcare

with some examples plotted
IT Market Services

Healthcare Hype Cycle – Diagram

Master Data
Expectation Management Workflow for Care
Coordination

Table PCs for
Medical Device Healthcare
Connectivity

Digital Pathology Strong Authentication
Scanners for Remote Access

Desktop
Virtualization
Nanomedicine THIS IS A PARTIAL PREVIEW
time
PPT Lab is a Peak
Technology
Trigger
crowdsourcedof
Of
Trough Slope of Plateau
presentation design service.
Disillusionment Enlightenment Of Productivity
Inflated
Technology



Contents
 Overview

 Market Analyses

– Overall Market





 iEHR




The Federal government’s spending in Healthcare Federal
Healthcare Cloud
Healthcare

IT is expected to grow by $2B over 5 years
IT Market Services

Federal Healthcare IT Market – Overview
MARKET SIZE
• From 2011 to 2016, the Federal Healthcare IT market is expected
$6.5B to grow by $2B, from $4.5 to $6.5
CAGR: • This represents an annual compound growth rate of 7.5%
$4.5B 7.5%
• This growth may seem counter-intuitive, as the overall federal
market will face budget shrinking over the coming years—
however, this growth in healthcare spend is driven by a number of
factors:
• Rising healthcare costs
2011 2016 • Aging U.S. population
• Proven cost reduction and efficiency gains from IT
• Continued high unemployment
MARKET FOCUS AREAS

Spending form the Federal government in Healthcare IT will be made in the following areas:

1• Funding for payment systems 4• IT infrastructure modernization for health-related
agencies
2• THIS IS A PARTIAL PREVIEW
Technology used to deliver healthcare services
5• IT to promote advancement in population
• e.g.You can download the full document at http://PPTLab.com. health
Electronic Health Records (EHR) systems

3• IT to support federally-funded health research and
promotion

Source: Deltek, Federal Health Information Technology Market (2011-2016)


A number of trends and policies are driving the Federal
Healthcare Cloud
Healthcare

government’s increase in healthcare spend
IT Market Services

Federal Healthcare IT Market – Trends and Policies

Federal healthcare expenditures has risen
from $766 Billion in 2011 to $1.4 Trillion in 2012
This increase has been driven by 3 key areas:

1 2 Economic Trends 3 Policy Impact
 Healthcare costs are rising  HITECH Act and Affordable Care Act
drive federal government to facilitate
 Continued high unemployment rate
adoption of health IT at a national level
to improve health outcomes, improve
THIS IS A PARTIAL PREVIEW U.S. health, and decrease cost of
health care
As the largest payer of healthcare services in the U.S., the federal government must
transform from a “pay-per-service” model to a “pay-for-health” one.

Source: Deltek, Federal Health Information Technology Market (2011-2016)
 Increase in expenditures is primarily
PPT Lab (www.PPTLab.com) –U.S. population
driven by rise in aging Crowdsourced Business Presentation Design Service 17

Large opportunities in this market exist for Federal
Healthcare Cloud
Healthcare

vendors—mainly falling in 6 areas
IT Market Services

Federal Healthcare IT Market – Opportunities

There are large opportunities for IT healthcare vendors to solutions in the following areas:

Business Process
Data Consolidation Mobility
Re-engineering

THIS IS A PARTIAL &
Informatics PREVIEW Decision Support
Telehealth
You can download the fullAnalytics Systems
document at http://PPTLab.com.


Contents
 Overview

 Market Analyses

– Overall Market





 iEHR



Examples and Templates

The Healthcare Analytics market will grow by Federal
Healthcare Cloud
Healthcare

over $7B in 5 years
IT Market Services

Healthcare Analytics – Overview
MARKET DEFINITION MARKET SIZE

Healthcare Analytics
is the systematic use of data and
related business insights developed $10.8B • Over the 5-year window
through applied analytical from 2012 to 2017, the
disciplines (e.g. statistical, CAGR: Healthcare Analytics
23.7% market is expected to
quantitative, predictive, cognitive,
$3.7B grow by over $7 billion
and other emerging methods) to
drive factor-based decision making
for planning, management,
measurement, and learning 2012 2017

MARKET FOCUS AREAS

The Healthcare Analytics market is set to experience significant growth, which is driven primarily by the following
technology trends:
1• Digitization of world commerce
2 • Emergence of big data a crowdsourced presentation design service.
PPT Lab is
3• Advancement of analytical technologies

Source: Markets and Markets, Healthcare/Medical Analytics: Trends and Global Forecasts to 2017


The primary driver for investment in Healthcare Federal
Healthcare Cloud
Healthcare

Analytics in the strong, immediate ROI
IT Market Services

Healthcare Analytics – Market Drivers

•Primary driver for the growth in Healthcare Analytics spending is the ROI in all
business cases related to these offerings
Financial
•The media payback period is 5 years with a forecasted ROI from 10% to 1000%

•The American Recovery and Reinvestment Act (ARRA) of 2009 offers incentives for
hospitals and physicians who adopt technology related to patient safety, coordination,
Policy Impacts and quality of care




Healthcare Analytics presents a number of advantages Federal
Healthcare Cloud
Healthcare

—focus on your value proposition
IT Market Services

Healthcare Analytics – Usages

 Improved accuracy of diagnoses

 Cost reduction

 Fraud prevention

 Revenue generation

 Service improvement
 Real-time view of business and operations



The U.S. represents the largest and most Federal
Healthcare Cloud
Healthcare

established market for Healthcare Analytics
IT Market Services

Healthcare Analytics – Regions

• The U.S. represents the largest and most established
U.S. market
Region • It is experiencing double-digit growth

• Europe is the second largest market
Europe • Its growth has been hindered by its economic crisis

• Asia’s market is relatively new, but growing quickly
Asia

• These markets are also well developed, like the U.S.
Australia & New Zealand and Europe




A number of very large players already exist in Federal
Healthcare Cloud
Healthcare

this space—10 have been identified below
IT Market Services

Healthcare Analytics – Major Players

Verisk Truven Health McKesson MedeAnalytics

Vitalspring Optum Health Medai Cerner

IBM Oracle
A number of emerging technologies and trends (e.g. SaaS) has allowed smaller, niche
players to compete aggressively against much larger, established companies.


Security and privacy remain concerns that hinder faster Federal
Healthcare Cloud
Healthcare

adoption
IT Market Services

Healthcare Analytics – Major Concerns

 Data security

 Patient privacy

 Lack of manpower with cross-function analytic skills




Contents
 Overview

 Market Analyses

– Overall Market





 iEHR




The Cloud Healthcare market has been gaining Federal
Healthcare Cloud
Healthcare

traction and will more than double in 5 years
IT Market Services

Cloud Healthcare – Overview
MARKET SIZE
• Cloud computing in the Healthcare sector has gained much
$5.4B traction over the past 4-5 years
• From 2012 to 2017, the market is expected to more than double
CAGR: from $2.1B to $5.4B
20.5%
$2.1B • Amounting to a compound annual growth rate of over 20%
• Currently, Cloud Healthcare only accounts for 4% of the total
Healthcare market—this is expected to grow to 21% by 2017

2012 2017

MARKET DETAILS

• The Cloud Healthcare market is very fragmented—no provider occupies more than 5%
• This is expected for this early stage of a new industry, as it represents the Opening stage of the Consolidation Curve
• Cloud Healthcare applications fall into 2 buckets of information systems:
• Clinical Information Systems – information systems that relate toPREVIEW
THIS IS A PARTIAL medical functions
• Non-clinical Information Systems – information systems that do not relate to medical functions (e.g. ones for
finance/accounting purposes)

Source: Thoughts on Cloud (blog), Market and Markets


Cloud Healthcare Applications fall into clinical and non- Federal
Healthcare Cloud
Healthcare

clinical information systems
IT Market Services

Cloud Healthcare – Applications
APPLICATION TYPE APPLICATION EXAMPLES

•Electronic Medical Records (EMR)
Clinical
•Picture Archiving and Communication System (PACS)
Information
•Radiology Information System (RIS)
Systems (CIS)
•Computerized Physician Order Entry (CPOE)
•Laboratory Information System (LIS)
•Pharmacy Information System (PIS)

•Revenue Cycle Management (RCM)
Non-clinical •Automatic Patient Billing (APB)
Information
•Cost Accounting
Systems (NCIS)
•Payroll
•Claims Management



There are 3 popular service models in the cloud Federal
Healthcare Cloud
Healthcare

application space
IT Market Services

Cloud Healthcare – Service Models

1 Software-as-a-Service 2 Platform-as-a-Service 3 Infrastructure-as-a-Service
(SaaS) (PaaS) (IaaS)

 Software-as-a-Service, sometimes  Platform-as-a-Service is cloud  Infrastructure-as-a-Service is a cloud
referred to as "on-demand software", is computing provision model that computing provision model in which an
a software delivery model in which provides a computing platform and a organization outsources the equipment
software and associated data are solution stack as a service used to support operations, including
centrally hosted on the cloud storage, hardware, servers and
 In this model, the customer creates the
networking components
 SaaS is typically accessed by users software using tools and/or libraries
using a thin client via a web browser from the provider  The service provider owns the
equipment and is responsible for
 The customer also controls software
housing, running and maintaining it
deployment and configuration settings
 The customer typically pays on a per-
 The provider provides the networks,
use basis
servers, storage and other services

These service models apply to all cloud-based markets—and a comparison with these
other markets can point to successful go-to-market strategies.



Contents
 Overview

 Market Analyses

– Overall Market





 iEHR




There are many consulting opportunities—from Federal
Healthcare Cloud
Healthcare

strategic planning to operational improvements
IT Market Services

Healthcare Consulting Services
CONSULTING SERVICE SPECIFIC SERVICE OFFERINGS

•Strategic Health IT Planning and HIT Governance
Healthcare •Advanced Concepts Development
Strategic Planning •Health Enterprise and Segment Architecture Consulting
•Requirements Development and Management
•Knowledge and Innovation Management Support

•Standards Advisory and Advocacy
Healthcare
•Information, Analytics, and Clinical Decision Support Strategies
Informatics Consulting
•Health Information Technology Planning/Adoption

•Workflow/Process Modeling and Optimization
Healthcare •Health Care Operations Simulation and Intelligent Hospital (e.g., RTLS application)
Operations Analysis THIS IS A PARTIAL PREVIEW
•Process Improvement Consulting and Training (e.g., Lean Six Sigma)

You can download the Design document at Analyses/Planning
•Organization
full and Health Workforce http://PPTLab.com.
PPT Lab is a •crowdsourced presentation design service.
Program Management, Portfolio Management, and Quality Governance
•Medical Logistics, Capacity Planning, and Utilization
•ICD 10 Program Support

Source: Whitley, Bradley, & Brown


Contents
 Overview

 Market Analyses

– Overall Market





 iEHR




Modeling and Simulation is an emerging training method in Healthcare—it
has proven very successful in numerous other industries
Healthcare Modeling and Simulation – Overview

Medical Modeling and Simulation is a training and feedback technique whereby learners practice tasks
and processes under realistic settings using specialized tools and models. These models include:
• Virtual reality apparatus
• Utilization of feedback from observers (e.g. professors, peers, actor-patients, video cameras)
Simulation has been a widely practiced and successful technique applied to many other industries,
since the advent of computer technology. An example would include aviation, where pilots to
experience and practice high prevalence, high risk, or high frequency situations without endangering
the life of the pilot, instructor, or those on the ground. Similar to aviation, simulation in healthcare allows
students and experienced clinicians to learn or improve a skill or demonstrate competency without
harming the patient.


Source: AIMS Simulation in Health Care (2005)


Healthcare simulation, in general, fall into 6 categories
Healthcare Modeling and Simulation – Types of Simulation (1 of 2)
SIMULATION TYPE DESCRIPTION

1 Mannequin-based, High
•In medicine, students and experienced practitioners alike, use sophisticated mannequins to
practice and hone their clinical skills
Fidelity, or Realistic Patient
•Simulation provides health care professionals with computer-based patients that breathe,
Simulators
respond to drugs, talk, and drive all the clinical monitors in the operating room (e.g.,blood
pressure and pulse rate)

2 •Task trainers provide a simulated subset of functionality, e.g., chest tube insertion, ultrasound,
Partial or Complex Task and bronchoscopy, or training for rare life threatening events, such as anaphylaxis,
Trainers hyperthermia, or complex events, such as apnea testing for the assessment of brain death
•Both novices and experienced practitioners can benefit from training using partial task trainers.

3 •Computer or web-based software programs provide students with clinical knowledge and
Web- or Screen-Based critical decision-making skills (e.g., taking a history, examining a virtual patient, ordering
Computer Simulators laboratory tests, and generating clinical hypotheses)
You can download thetraining can be made available http://PPTLab.com. and clinicians to
•This type of full document at on demand, which allows students
PPT Lab is a enhance their skills at times and places of their choosing in theservice.
crowdsourced presentation design most cost effective manner
possible



Healthcare Modeling and Simulation – Types of Simulation (2 of 2)
SIMULATION TYPE DESCRIPTION

4 •Simulated or standardized patients allow students to interact with “actors” specifically trained to
present their medical histories, simulate physical symptoms, and portray emotions as specified
Standardized Patients by each case
•Students perform focused physical examinations based on the patient case and, which
include: listening to heart and lungs with a stethoscope; pressing on abdomen, neck, face, and
limbs to assess tenderness; using a scope to look in ears, eyes, nose, and throat; taking pulse
and blood pressure; checking muscle strength, reflexes, range of motion, and gait
•Standardized patients provide students with immediate, one-to-one feedback on their
performances, e.g., interview effectiveness and bedside manner

5 Crisis Resource Management
•Crisis resource management or multi-disciplinary team training allows groups to learn to work
together and addresses “human factors”, that is, non-technical issues, such as communication,
or Multi-disciplinary Team leadership, planning, workload distribution, status, and culture
Training

6 •Virtual reality is a simulated, immersive environment constructed by a set of computer-
generated stimuli in which an individual perceives that he or she has entered another “world”
You
Virtual Reality can download the full document at http://PPTLab.com.
•A virtual reality environment uses sensory that may include visual, sound, motion, and smell,
PPT Lab is a among others
crowdsourced presentation design service.
•Virtual reality is being used both for training and in treatment purposes, as in the case of
overcoming phobias



Below, we compare traditional teaching to that of using simulation
Healthcare Modeling and Simulation – Traditional Teaching vs. Simulation

Here is a comparison a traditional teaching vs simulation teaching methods using
bronchoscopy* as an example

PROS CONS

•Airway anatomy in human cadavers is •Human cadavers are expensive, difficult to
accurate and ventilators can mimic breathing procure, experience tissue degradation, do
TRADITIONAL not cough, secrete fluids, or provide variable
Students practice inserting a pathology; ethical issues; no feedback
bronchoscope on live patients or
human cadavers

VS
•Simulated bronchoscopy provides realistic •The availability of simulators for clinical
SIMULATION anatomy and movements, e.g., vocal cord education and certification
Using a realistic simulated THIS IS A PARTIAL PREVIEW
spasm, cardiac pulsations, cough, and
bronchoscope, video monitor, and variable pathology
You can download the fulltrainees on their at http://PPTLab.com.
•System evaluates document
haptic interface, it allows students to
insert a bronchoscope until a
PPT Lab is a crowdsourcedsuggestions for
performance and offers
specified level of proficiency has
improvements
presentation design service.
been achieved

*Bronchoscopy is a diagnostic procedure in which a tube with a tiny camera on the end is inserted through the nose or mouth into the lungs


Various simulation techniques have been used again and again very
successful in countless other industries
Healthcare Modeling and Simulation – Comparison with Other Industries
EXAMPLE INDUSTRIES

Energy Automobile Construction
SIMULATION TECHNIQUES

•Improvement in production •Logistics and operations,
Discrete Event process construction scheduling
Discrete Even Simulation
Simulation

•Asset management •Decision making •Training, real-time planning,
resource allocation
System Dynamics System Dynamics

•Power trading, market place •Incentives and disincentive
Monte-Carlo simulation, competitive strategy, based contracting, construction
Monte-Carlo Simulation
Simulation THIS IS A PARTIAL PREVIEW
expansion planning scheduling, risk modeling

•Supply chain simulation
•Emergency planning, energy
Multi-agent pricing, Power trading, market
Multi-agent Simulation
Simulation place simulation, competitive
strategy

Source: Can Health Care Benefit from Modeling and Simulation Methods, Kuljis, Paul, and Stergioulas


Healthcare simulation presents many benefits…
Healthcare Modeling and Simulation – Benefits of Simulation (1 of 2)

 Patients benefit from improved health outcomes and reduced errors and deaths

Patients and clinicians benefit by increasing the number of procedures and type of
 complex, risky procedures addressed and experienced during training

 Patients with rare or unusual conditions benefit from better-trained providers

Consumers, patients, and families benefit from reduced health care costs and
 enhance quality

Taxpayers benefit from tax dollars spent on equipment that can be tailored to
 different skill levels

 Businesses benefit from the creation of high-tech jobs
 You can download the fullworker productivity due to better healthcare
Businesses benefit from greater document at http://PPTLab.com.
 Physicians, nurses, and health professionals benefit from having better skills



… that benefit all parties—students, clinics, physicians, patients, and
insurance companies
Healthcare Modeling and Simulation – Benefits of Simulation (2 of 2)

Society, health care systems, and physicians benefit from lower malpractice rates
 through demonstrated clinical competence

 Healthcare organizations benefit from reduced adverse events

 Insurers benefit from defending fewer malpractice claims

Students benefit from a flexible training curriculum that is tailored to their pace,
learning comprehension, and schedule. Students have the opportunity to practice,
 make mistakes, and improve their skills and knowledge on the simulated patient
without consequence to the patient




The future of healthcare modeling and simulation appears promising,
and private and public organizations are investing heavily in it
Healthcare Modeling and Simulation – Future

• The future of healthcare modeling and simulation is promising, as demonstrated by the growing level
of interest in federal and state governments, accrediting organizations, the medical and nursing
communities, within public policy circles, and the health care system in general
• In 2004, the Food and Drug Administration’s (FDA) decision to require virtual reality simulation as a
component of a training package provided explicit approval of the training protocols required for FDA
approval of the carotid stenting and implicit validation for the use of simulation training
• In 2004, Oregon Governor Ted Kulongoski’s Healthcare Workforce Initiative formed the Oregon
Simulation Alliance
• In FY 2003-2004, the Oregon Workforce Investment Board committed $600,000 to the Alliance to
build a statewide network of health care coalitions that will use simulation as a training tool, and
expedite the training of health care workers in multiple disciplines and occupations
• Patient safety is an error of immense concern—experts agree simulation can help to foster a culture
of safety in healthcare, just as it has in other fields, such as nuclear energy, aviation, chemical
manufacturing, and military operations A PARTIAL PREVIEW
THIS IS



Contents
 Overview

 Market Analyses

– Overall Market





 iEHR




An electronic health record is an official, digital health record—it is
shared among multiple groups and presents numerous benefits
iEHR – Background on EHR

What is EHR? Benefits of EHR

 An electronic health record (EHR) is an official, digital  The ability to automatically share and update
health record for an individual that is shared among information among different offices and organizations
multiple facilities and agencies  More efficient storage and retrieval
 EHR is expected to improve efficiency and quality of  The ability to share multimedia information, such as
care and, ultimately, reduce costs medical imaging results, among locations
 EHR data typically includes:  The ability to link records to sources of relevant and
– Contact information. current research
– Information about visits to health care  Easier standardization of services and patient care
professionals.  Provision of decision support systems (DSS) for
– Allergies. healthcare professionals
– Insurance information.  Less redundancy of effort
– Family history.  Lower cost to the medical system once
– Immunization status. implementation is complete
– Information about any conditions or diseases.
– A list of medications. THIS IS A PARTIAL PREVIEW
– Records of hospitalization
– Information about any surgeries or procedures
performed


iEHR is an initiative being jointly developed by two government agencies—
it is set to roll out in 2017
iEHR – Overview

• iEHR is an integrated electronic health record system being jointly created by the Department of
Defense and Department of Veterans Affairs
• The full system will be released in 2017—but a preliminary version will be rolled out at medical
facilities in Texas and Virginia in 2014
• The system is built upon components created by the two government agencies utilizing a best-of-
breed approach that combines SOA-compliant capabilities, commercial off-the-shelf, open source,
and custom systems
• Issues that need to be worked out between the two agencies include:
• Common data standards
• Data center consolidation
• Common clinical applications
• Common presentation layer
• Governance structure

Source: Fierce IT Health


Contents
 Overview

 Market Analyses

– Overall Market





 iEHR




Huge disasters in recent years is a call to action for healthcare businesses
to put in place measures mitigating against business-disrupting disasters
Business-Disrupting Disasters

• Superstorm Sandy is only the latest business-disrupting event that should focus U.S. healthcare
businesses' attention on the need to prepare effectively for a wider range of events
• This section is based on the Gartner report “Best Practices for Healthcare Payer CIOs Facing
Business-Disrupting Disasters” and enumerates a number of ways for healthcare businesses to
mitigate against business-disrupting disasters, such as Hurricane Sandy
• These events have not been restricted to the U.S.—as a matter of fact, the most severe business
disruptions, such as the earthquake and tsunami that struck Japan in 2011, have been outside the
country—but enough localized events have occurred to make disaster recovery and business
resiliency a mission-critical issue for U.S. healthcare payers


Source: Gartner, Best Practices for Healthcare Payer CIOs Facing Business-Disrupting Disasters, 2012


Here is a list of best practices to mitigate against future business-
disrupting disasters
Best Practice Recommendations (1 of 3)

1 Develop Plans and Processes for Dealing With a Broad Range of Business-Disrupting Events
— From Comparatively Manageable Disasters to Truly Catastrophic Events
Healthcare payers should conduct a comprehensive risk assessment, surveying possible disruptive events,
assessing and indexing their severity and impact, and cataloging them in relation to the enterprise's ability to support
ongoing business processes during and after a disaster

2 Recognize and Address the Requirements of a Changing Regulatory Environment, Taking
Into Account Likely Future Business Operation Changes
The experience of Sandy is instructive because it demanded major regulatory intervention--many more regulatory
bodies will take actions similar to New York State's in the case of Sandy, and that healthcare payers will have no
choice but to conduct comprehensive, ongoing assessments of regulatory requirements — often across many
different jurisdictions — and the changes in business processes that will be needed to ensure compliance

3 Develop Standardized Messaging IS A PARTIAL PREVIEW All Partners in the Payer
THIS Inside the Enterprise and With
Value Chain
Communication and collaboration — both internal and external — are at http://PPTLab.com.
You can download the full document crucial components of any enterprise's
response to a disaster or catastrophe, and healthcare payers are especially subject to such actions because of the
pervasive presence Lab is a crowdsourced presentation design service.
PPT of healthcare services in daily life




4 Evaluate Business Process Outsourcing — in Geographically Dispersed Sites — for Both
Short- and Long-Term Protection Against Business Disruptions
Disasters and catastrophes require secure backup sites for IT systems, information assets, key functions and key
personnel--these sites should be located in geographically dispersed areas to reduce the likelihood of a business-
disrupting event impacting both the main site and the backup site

5 Develop Disaster and Catastrophe Modeling Tools and Plans, and Test the Plans with Local,
State and Federal Agencies
The actions of regulators in the future will surely address the need to intervene in the business processes of insurers
in ways that are basic to how such operations are conducted--healthcare companies must plan, in concert with
regulators, for such interventions, be they temporary or permanent

6 Recognize and Address theTHIS ISRequirements of Different Constituencies
Varying A PARTIAL PREVIEW
Affected parties will differ regarding which business functions must be restored--as such, healthcare payers must
differentiate among scenarios of impact that deal with patients, providers, http://PPTLab.com.
You can download the full document at physicians and others




7 Evaluate Available Technologies, Including Some That May Already Be in Place, That Can
Enable Business Continuity
The IT applications most focused on external interactions, such as mobile, portal and CRM, are often the newest,
least tested and hardened--due to their recent adoption in the transition to a business-to-consumer environment,
healthcare businesses struggling to transform business models in the face of already-scarce resourced may be the
least able to reset and refine operations on a short-staffed, "on the fly" basis




Contents
 Overview

 Market Analyses

– Overall Market





 iEHR




Insert headline
Strategic Planning Process

Corporation

Corporate Mission

Marketing Operational Personnel
Finance Plan
Plan Plan Plan

• Goals • Goals • Goals • Goals
• Objectives • Objectives • Objectives • Objectives
• Strategies • Strategies • Strategies • Strategies
• Tasks THIS IS A PARTIAL• PREVIEW
• Tasks Tasks • Tasks
• Budgets • Budgets • Budgets • Budgets
Competitive Environment

Source: Healthcare Marketing Plans: From Strategy to Action, Hillestad, Berkowitz


Insert headline
Strategic Planning Process – Portfolio Model

Overall Strategic Plan

Business Plan Business Plan Business Plan
Service A Service B Service C

Financial Plan Financial Plan Financial Plan

Personnel Plan Personnel Plan Personnel Plan

Operational Plan
THIS IS AOperational Plan
PARTIAL PREVIEW Operational Plan

Financial Plan Financial Plan Financial Plan

Source: Healthcare Marketing Plans: From Strategy to Action, Hillestad, Berkowitz


There are 4 important criteria that are the hallmarks of a strong
differential advantage
Differential Advantage – Criteria

Lastly, it must be sustainable
It must also be perceived by

advantage must be unique
1 2 3 4
must be important to the
A differential advantage

(often led to from being
from other providers

Third, a differential

SUSTAINABLE
IMPORTANCE

PERCEIVED

UNIQUE
the buyer

unique)
buyer

•A number of elements are •When an organization has •This aspect of uniqueness is •To some degree, this last
essential in the delivery of elements it considers the particularly challenging in criteria has often led to the
high-quality healthcare— market would view as healthcare marketing function receiving
however, if they are not important, this criteria ensures the greatest criticism from
•Oftentimes, a medical group
important to the buyer, then that these advantages are clinicians
states it perceives its
they are not differential perceived by the buyer
advantages
THIS IS A PARTIAL PREVIEW differential advantage to be
that all physicians are board
You can download the full document at http://PPTLab.com. certified—however, this is
typically not unique


Sources of differential advantage can be found in 3 areas—product-
based, market-based, or cost-based
Differential Advantage – Sources

1 2 3
PRODUCT-BASED MARKET-BASED COST-BASED

EXAMPLES

• Technology capability • Target segment • Operational efficiency
• Clinical expertise • Narrow product line • Expense control
• Name/image/brand • Geographic focus • Experience curve
• Distribution network • Government subsidy



Healthcare Go-to-Market Strategy

Healthcare Go-to-Market Strategy

Recomendados

Recomendados

Mais conteúdo relacionado

Mais de David Tracy

Mais de David Tracy (20)

Último

Último (20)

Healthcare Go-to-Market Strategy