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eec 2009 Email Creative Fight Night

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Dylan Boyd
Dylan Boyd

Ever wonder how some of the best interactive agencies handle designing emails to work for their clients? Review this presentation from the email experience council's Email Creative Fight Night 2009 and learn what to do. Participants: eROI, Responsys and Mighty Interactive Moderator: Smith-Harmon Review the live round by round battles at http:/.www.youtube.com/eroilives

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February 11, 2009 With your referee: Lisa Harmon, Smith-Harmon And agency contenders : Sam White, eROI Julian Scott, Responsys Mike Corak, Mighty Interactive
Email Round-up Presenting the competing champions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices Throwdown!
Email Creative Best Practices What does it take to be the last one standing?
Elements of Email From top to bottom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Preheader Elements of effective email
Header and Navigation Elements of effective email
Primary Message Elements of effective email
Submessage Elements of effective email
Recovery Module and Footer Elements of effective email
Email Creative Best Practices Consult this checklist before hitting “send” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let The Games Begin! Round 1:
Round 1 Original Email Creative: Esurance
Round 1 New Creative: Mighty Interactive Original Creative
Round 1 New Creative: eROI Original Creative
Round 1 New Creative: Responsys Original Creative
[object Object],Text 23907 to vote MIGHTY1 Text 23907 to vote EROI1 Text 23907 to vote RESPONSYS1
And The Winner Is…
ROUND 2!
Round 2 Original Creative: Children International
Round 2 New Creative: Mighty Interactive Original Creative
Original Creative Round 2 New Creative: eROI
Original Creative Round 2 New Creative: Responsys
[object Object],Text 23907 to vote MIGHTY2 Text 23907 to vote EROI2 Text 23907 to vote RESPONSYS2
And The Winner Is…
ROUND 3!
Round 3 Original Creative: At-A-Glance
Round 3 New Creative: Mighty Interactive Original Creative
Round 3 New Creative : eROI Original Creative
Round 3 New Creative: Responsys Original Creative
[object Object],Text 23907 to vote MIGHTY3 Text 23907 to vote EROI3 Text 23907 to vote RESPONSYS3
And The Winner Is…
And The Champion Is…

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eec 2009 Email Creative Fight Night