eec 2009 Email Creative Fight Night

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Ever wonder how some of the best interactive agencies handle designing emails to work for their clients? Review this presentation from the email experience council's Email Creative Fight Night 2009 and learn what to do. Participants: eROI, Responsys and Mighty Interactive Moderator: Smith-Harmon Review the live round by round battles at http:/.www.youtube.com/eroilives

Design

February 11, 2009 With your referee: Lisa Harmon, Smith-Harmon And agency contenders : Sam White, eROI Julian Scott, Responsys Mike Corak, Mighty Interactive

Email Round-up Presenting the competing champions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Email Creative Best Practices What does it take to be the last one standing?

Elements of Email From top to bottom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Preheader Elements of effective email

Header and Navigation Elements of effective email

Primary Message Elements of effective email

Recovery Module and Footer Elements of effective email

Email Creative Best Practices Consult this checklist before hitting “send” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Round 1 Original Email Creative: Esurance

Round 1 New Creative: Mighty Interactive Original Creative

Round 1 New Creative: eROI Original Creative

Round 1 New Creative: Responsys Original Creative

[object Object],Text 23907 to vote MIGHTY1 Text 23907 to vote EROI1 Text 23907 to vote RESPONSYS1

Round 2 Original Creative: Children International

Round 2 New Creative: Mighty Interactive Original Creative

Original Creative Round 2 New Creative: eROI

Original Creative Round 2 New Creative: Responsys

[object Object],Text 23907 to vote MIGHTY2 Text 23907 to vote EROI2 Text 23907 to vote RESPONSYS2

Round 3 New Creative: Mighty Interactive Original Creative

Round 3 New Creative : eROI Original Creative

Round 3 New Creative: Responsys Original Creative

[object Object],Text 23907 to vote MIGHTY3 Text 23907 to vote EROI3 Text 23907 to vote RESPONSYS3

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eec 2009 Email Creative Fight Night

1. February 11, 2009 With your referee: Lisa Harmon, Smith-Harmon And agency contenders : Sam White, eROI Julian Scott, Responsys Mike Corak, Mighty Interactive

3. Best Practices Throwdown!

4. Email Creative Best Practices What does it take to be the last one standing?

6. The Preheader Elements of effective email

7. Header and Navigation Elements of effective email

8. Primary Message Elements of effective email

9. Submessage Elements of effective email

10. Recovery Module and Footer Elements of effective email

11.

12. Let The Games Begin! Round 1:

13. Round 1 Original Email Creative: Esurance

14. Round 1 New Creative: Mighty Interactive Original Creative

15. Round 1 New Creative: eROI Original Creative