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Connecting the Dots -

Online Marketing Summit 2010

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Connecting the Dots -

  1. 1. Online Marketing Summit New York, NY | July 9th, 2010 CONNECT  THE  DOTS   Integra(ng  Emerging     Channels  into  your  Email   Marke(ng  Program Dylan T. Boyd VP Sales & Strategy eROI 1
  2. 2. AGENDA:
   Challenges of the Current Landscape"   Planning for Success Pragmatically"   Benchmarking & Reporting"   Techniques & Execution" 2
  3. 3. Most digital relationships started with a website, with email marketing bringing them back.   New devices and technologies have altered this forever.
 This mix still works though…very well.
 Protect it. 3
  4. 4. Whatʼs the value of an email address?
 $180 source: Email Marketing: An Hour a Day Authors - Jeanniey Mullen, David Daniels, David Gilmour