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Managing Titles From Concept to Launch Fran Toolan President/Chief Igniter Doug Lessing Chief Uniter
Managing Titles From Concept to Launch ,[object Object],[object Object]
ECPA Title Management Web Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ECPA Title Management Web Onix Publisher Options ECPA Title Management Web Powered by Firebrand Eloquence Metadata Solution Trading Partner Over 100 Partners Trading Partner Trading Partner Trading Partner Title Entry via ECPA Web Firebrand Title Management Enterprise Your Own Title System- Export to TMW ECPA/Eloquence Database Title Card Other Outputs
Title Management Web Demonstration
Insights on Best Practices Title Management Workflow
Best Practice – Eliminate Redundancy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practice – Keep it Creative ,[object Object],[object Object],[object Object],[object Object]
Best Practice - Start at the beginning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices - Visibility ,[object Object],[object Object],[object Object],[object Object]
Best Practices – Acquisition Planning
Best Practices – Production Scheduling
Best Practices – Marketing Planning
Best Practices – Catalogs
Best Practices – Buy Sheets/Title Cards
Best Practices – Websites
Best Practices – Take Home Points ,[object Object],[object Object],[object Object],[object Object]
Thank You! Managing Titles From Concept to Launch ECPA Executive Leadership Summit 2008 Fran Toolan President/Chief Igniter [email_address] 978-465-7755 Doug Lessing Chief Uniter [email_address] 516-356-6633

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Ecpa Firebrand 2008