Delivered at UXSofia 2013: http://www.uxsofia.com/. Co-presented with with https://twitter.com/iiivanova.
Design thinking brings together methods from engineering and design with ideas from the arts, tools from the social sciences, and insights from the business world. User-centered design is a process for designing interactive systems that balances the needs of users with the needs of the business.
Design thinking is about inspiration and ideation in a non-conventional environment that leads to innovation. It focuses on:
- Human values (desirability & usability): create something that fits your users’ needs;
- Technology (feasibility): otherwise it is just science fiction;
- Business (viability): we want to earn money with it.
User-centered design is about shaping the product around user abilities, needs, desires, and skills, instead of forcing users to adapt to the product by changing their behavior. It focuses on:
- Explicit understanding of users,
- Involving users in design and development,
- Driving design by user-centered evaluation,
- Iterative process,
- Holistic view of the user experience,
- Multidisciplinary design team.
Can design thinking lead us to a user-centered result? Ina and Jimmy will try to show how design thinking fits into the overall concept of user-centeredness.