C 04-internet of things - horizon watch trend report (client version) 28jan2015

© 2015 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Internet of Things: HorizonWatch 2015
Trend Report
A bluemine original report – Client Version
Contact: Bill Chamberlin, Principal Client Research Analyst - HorizonWatch
January 27, 2014

 Purpose: The slides provide an overview on the Internet of Things trend for IBM clients
 Content: Summary information about the Internet of Things trend is provided along with
many links to additional resources.
 How To Use This Report: This report is best read/studied and used as a learning
document. You may want to view the slides in slideshow mode so you can easily follow the
links
 Available on Slideshare: This presentation (and other HorizonWatch Trend Reports for
2015) will be available publically on Slideshare at http://www.slideshare.net/horizonwatching
 Please Note: This report is based on internal IBM analysis and is not meant to be a statement
of direction by IBM nor is IBM committing to any particular technology or solution.
About This Trend Report
2 Internet of Things: A 2015 HorizonWatch Trend Report27Jan2015

1. One Page Summary of Internet of Things Trend
2. Trends to Watch in 2014
3. What Others Are Saying About Internet of Things for 2014
4. The IoT Ecosystem
5. Websites, Reports, and Additional Resources
Table of Contents

Table of Contents

Internet of Things – One Page Overview
5 Internet of Things: A 2015 HorizonWatch Trend Report
Drivers
 Proliferation of low cost, smaller sensors and chips that can be
embedded in anything and can communicate over the Internet
 Advanced wireless networks and cloud infrastructure
 Increased application development
 An increasingly connected culture
Challenges
 Security and Privacy
 Network speed/capacity
 Standards / Interoperability
 Management of Big Data
 Application development / Partner ecosystems
 Culture, skills, and business processes
Implications
 New business processes / New business models
 Leading edge companies will use IoT to develop competitive advantages
 Leading software companies have a window of opportunity to develop
new applications and services
 The IoT will result in new innovative applications and services we can not
dream of today.
 IT will have to have Big Data figured out in order to take advantage of
data streams from IoT
 IoT makes securing the enterprise more complex
 IoT will result in new calls for Privacy laws
27Jan2015
“A transformation is
underway that will see the
worldwide market for IoT
solutions grow from $1.9
trillion in 2013 to $7.1 trillion
in 2020.” IDC
“The Internet of Things (IoT)
is emerging as the third
wave in the development of
the Internet.” Goldman Sachs
Blog posts - Internet of
Things IBM Center for
Applied Insights

Table of Contents

Internet of Things Trends to Watch in 2015
1. Security & Privacy: Trust and authentication must be
considered across all elements of the IoT, including
devices, the networks, the cloud, and software apps
2. Standards: Competing proprietary and open source
standards efforts continue to struggle to come together for
common good. Perhaps we will see breakthroughs in 2015.
3. Hardware: Advanced Microcontrollers, Systems on
Chips, and Sensor technology is enabling new types of IoT
devices. These devices are also getting smaller, smarter,
and cheaper.
4. Software: A huge rush of activity occurs as developers
increase their focus on developing IoT platforms and
solutions that upload data from sensors and perform the
analytics necessary to deliver the insights required for
business decisions.
5. Edge Analytics: Increasingly, analytics capabilities will
be pushed to the edge of networks. Advanced analytics
and dashboards will be needed to provide insights from all
the ‘things’.
6. Machine to Machine (M2M) Automation: In the
future, sensors, devices and whole IoT systems will be
talking to each other, providing insights and making
decisions without human intervention.
Fortune
“The foundations for the IoT
were laid with the rollout of
our telecommunications
networks, the establishment
of the Internet, the
development of our
computer systems, and the
proliferation of the electronic
consumer goods market.
The IoT is the next stage of
our human society; it is the
interconnection of all this; it
is our connected world.”
Ovum
27Jan2015

Internet of Things Trends to Watch in 2015 (cont.)
7. Platform to Platform Integration: Movement from
vertically-oriented closed platforms towards open systems and
platforms that support multiple applications
8. Wearables: A key sub segment within the overall IoT market.
Watch developments in systems on chips, sensor hubs, sensor
fusion, low-power wireless connectivity, battery life and
specialized software development platforms.
9. Sensor Fusion: Combining data from different sources can
improve accuracy. Data from two sensors are better than data
from one. Data from lots of sensors is even better!!!
10.Sensor Hubs: Sensor hubs, critical with wearables, are used
to offload tasks from the application processor, which cuts down
on power consumption to improve battery life in the devices
11.Big Data: These ‘things’ (sensors, chips, computers) will
produce even more data than we have now, taxing our already
complex enterprise Information Management systems.
12.Blockchain: Using blockchain technology, developers can
set up a distributed model that doesn’t require trusting every
node in the network
13.Success Stories: To move from hype to real mass
adoption, vendors need to provide customer case studies that
show best of breed implementations of IoT systems
Consumer Electronics Show 2015
“94 percent of companies
believe the IoT will impact
global markets over the next
three years, and energy and
utilities, safety and security
and automotive and transport
are at the forefront of this
transformation.” Ericsson
27Jan2015

Internet of Things Trends to Watch in 2015 (cont.)
14. Chief IoT Officer: Expect more C-level execs to be put in
place to build the IoT strategy for their organizations
15. New Business Processes Required: IoT enables new
automated sense and respond systems, disrupting traditional
processes
16. Education Needed: Increased demand for education and
skills training related to Sensor Networks, how to implement
them and what to do with the data collected.
17. Product Design: Consumers/Customers will increasingly
expect products to come with embedded sensors that can
connect to mobile devices and IoT systems
18. Bandwidth: As more devices come online, networks will clog
and service providers will be in a never ending battle to
increase network capacity
19. Vertical Clouds: Aggregating all this big data and acting on
its findings will best be achieved by capturing, analyzing and
responding from the cloud. In 2015, expect specialized and
vertical oriented IoT cloud services.
20. Industry Partnerships: Traditional IT vendors will
accelerate their partnerships with global telecom service
providers, semiconductor vendors, and vertical IoT platform
providers
“Internet-of-Things (IoT)
provides the foundational
infrastructure for a smarter
planet, and offers significant
growth opportunities in IT,
infrastructures and services”
IBM
IEEE
27Jan2015

Table of Contents

The Internet of Things is all about physical objects that have the
ability to compute, connect to networks, and communicate data
“IDC defines the Internet of Things
as a network of networks of
uniquely identifiable endpoints (or
"things") that communicate
without human interaction using IP
connectivity – be it "locally" or
globally.” IDC
“The Internet of Things (IoT) is the
network of physical objects that contain
embedded technology to communicate
and sense or interact with their internal
states or the external environment.”
Gartner
“The Internet of Things (IoT) is emerging
as the third wave in the development of
the Internet.” Goldman Sachs
IBM Center for Applied Insights
Harbor Research
27Jan2015

The IoT represents devices, sensors, and chips that are able to
communicate via the Internet
“The Internet of Things (IoT) is the
interconnection of uniquely
identifiable embedded computing
devices within the existing Internet
infrastructure.” Wikipedia
“The Internet of Things market is a burgeoning market that will lead to all things being
connected and capturing data to transform business processes and consumer behavior.”
IDC
“The Internet of Things represents an evolution in which objects are capable of interacting
with other objects. Hospitals can monitor and regulate pacemakers long distance, factories
can automatically address production line issues and hotels can adjust temperature and
lighting according to a guest's preferences, to name just a few examples.” IBM
27Jan2015
Goldman Sachs

The economic value of the IoT economy is expected to be very large,
with estimates into the trillions of dollars.
“Sized applications of the Internet of Things could have direct economic impact of $2.7
trillion to $6.2 trillion per year in 2025.” McKinsey
“We believe the IoT opportunity for
Industrials could amount to $2 trillion by
2020.” Goldman Sachs
“The worldwide IoT market is forecast to
grow from $1.3 trillion in 2013 to $3.04
trillion in 2020 with a compound annual
growth rate (CAGR) of 13%.” IDC
Harbor Research
“$19 trillion in IoE value is at stake in the
private ($14.4 trillion) and public ($4.6
trillion) sectors over the next decade.”
Cisco
27Jan2015

Revenue forecasts also indicate that the IoT related market is
expected to grow rapidly
“We are forecasting Smart
Systems growth at 3X the
compound rate of traditional
ICT technologies.” Harbor
Research
“Investment in Smart Systems will likely increase in
scale to as much as 20% of all of ICT investment
within five years.” Harbor Research
“A transformation is underway that will see the
worldwide market for IoT solutions grow from $1.9
trillion in 2013 to $7.1 trillion in 2020.” IDCIDC
Harbor Research
27Jan2015

A variety of forecasts have come out over the past couple of years
and all forecast billions of IoT connected devices
“The installed base of active wireless connected devices will exceed 16 billion in 2014, about
20% more than in 2013. The number of devices will more than double from the current level,
with 40.9 billion forecasted for 2020.” ABI Research
“The IoT has the potential to connect 10X as many (28 billion) “things” to the Internet by
2020, ranging from bracelets to cars.” Goldman Sachs
27Jan2015
“IDC expects the
installed base of IoT
units to grow at a
17.5% CAGR over the
forecast period to 28.1
billion in 2020.” IDC

Additional forecasts calling for billions of connected devices provide
further evidence that the Internet of Things will be all around us
“4.9 billion connected things will be in
use in 2015, up 30 percent from 2014,
and will reach 25 billion by 2020.”
Gartner
“As of ...November 17, 2014, there
are: 13.9B people, processes, data
and things connected to the Internet.
By 2020, the Internet of Everything has
the potential to connect 50 billion.” Cisco
Strategy Analytics
“Cumulative networked devices in use
are expected to grow to over 26 billion
by 2018.” Harbor Research
McKinsey
27Jan2015

The Internet of Things has the potential to be highly disruptive to
business models and even whole industries
“There will be a string of new businesses, from those that will expand the Internet “pipes”,
to those that will analyze the reams of data, to those that will make new things we have
not even thought of yet.” Goldman Sachs
“The IoT has the potential to impact
everything from new product
opportunities, to shop floor optimization,
to factory worker efficiency gains that
will power top-line and bottom-line
gains.” Goldman Sachs
“The Internet of Things will change
business models, technology
investments, consumer experiences,
and everyday life.” IBM
“Ultimately, the Internet of Things will likely bring businesses – and consumers – many
clear benefits by minimizing waste, reducing health and safety risks and driving down
healthcare costs.” Morgan Stanley
McKinsey
27Jan2015

The IoT will have a significant impact to how we live and work
“The Internet of Things has the potential to
transform industries and the way we live and
work.” Gartner
“As the Internet of Things grows rapidly, it is linking millions of assets, including devices,
people and places, to deliver and share information, enhancing business value and
competitive advantage, and creating new business opportunities.” Gartner
“The Internet of Things will take us beyond
connection to become part of a living, moving,
global digital nervous system.” Harbor Research
“This all-encompassing convergence of physical and digital domains is set to disrupt
individual organizations and entire industries like nothing before.” ABI Research
Tuck School of Business
Bain & Company
“We see pervasive computing as a major
architectural shift. As in previous shifts, we
expect to see the leaderboard reshuffled.” Bain
27Jan2015

The IoT will be truly successful when it connects not only things, but
people.
“In the not too distant future, hundreds of millions, then billions, of individuals and
businesses, with billions, then trillions, of smart, communicating devices, will stretch the
boundaries of today’s business and social systems and create the potential to change the
way we work, learn, entertain and innovate.” Harbor Research
“Although much of the spotlight today is
on the Internet of Things, the true power
and benefit of the Internet comes from
combining things with people, places and
information systems.” Gartner
“The Internet of Things requires an
integrated fabric of devices, data,
connections, processes, and people.” IBM
HBR
27Jan2015

Executives must rethink corporate strategy, business models, and IT
governance
20
Internet of Things: A 2015 HorizonWatch Trend Report
“For the IoT to survive the end of trust and successfully scale from billions to hundreds
of billions of devices, executives need to rethink the technology strategy, business
models and design principles at its foundation.” IBM
“Unless executives make big strategic
changes, they are set to be disappointed as
they seek to scale today’s IoT solutions to
support tomorrow’s hundreds of billions of
things.” IBM
“CEOs are moving from leading companies
that make cars, toasters, elevators,
construction equipment, washing machines
and more to companies that are, basically,
producing Internet-connected devices.”
Forrester
“As a CEO, you need to understand that the nature of what security means to your
enterprise is rapidly changing with the advent of the Internet of Things.” Forrester
The Conference Board
27Jan2015

Are you prepared?
“The Internet’s most profound potential lies in the
integration of smart machines, people and systems.”
Harbor Research
“The Internet of Things (IoT)… is expected to be the next great technological innovation and
business opportunity. It will exceed in size and importance both the personal computer and
mobile communications markets, and even the development of the Internet itself.” ABI Research
IBM
“The massive amount of machine data available
today—originating from IT machines, sensors,
meters and more — requires complex analysis and
correlation across different types of data sets.” IBM
“Few organizations will escape the need to connect
smart objects with corporate systems and
applications. Therefore, IT organizations must
master the new skills, tools and architectures
required by the Internet of Things.” Gartner
27Jan2015

The Internet of Things will require new approaches for CIOs and new
skills for IT professionals
“The greatest challenge, however, is not in
simply building a decentralized IoT, but one that
can scale universally while maintaining private,
secure and trustless transactions.” IBM
“By year-end 2017, over 20 percent of enterprises will have digital security services devoted
to protecting business initiatives using devices and services in the Internet of Things.” Gartner
“IT leaders will have to accommodate the
differences in technologies across those areas
and develop a multifaceted technology
approach to IoT risk and security.” Gartner
MIT Sloan
CIO.com
“The market could also create demand for a new
kind of IT specialist — those who can both
engineer new products and process the data
they collect.” Washington Post
27Jan2015

The developer community has become very active and are increasing
their skills related to programming for the Internet of Things
“The number of developers involved in
Internet of Things (IoT) activities will
reach 1.7 million globally by the end of
2014 and will surpass 3 million
developers in 2019.” ABI Research
“In a recent global survey of software
developers, 17.1% said they were
working on applications for connected
devices for the Internet of Things,
while an additional 23% expect to
begin work on them in the next 6
months.” Evans Data Corporation
IBM Internet of Things Foundation
IBM DeveloperWorks
“The internet of things needs developers. And developers need tools. The key isn’t the
things, but the data these things generate and the applications that will be built on top of
that data.” Gigaom
27Jan2015

One area to watch in 2015 is how developers utilize blockchain
technology to set up a distributed IoT processing model
Video: IBM
Report: IBM
“Cryptocurrencies like Bitcoin represent much
more than digital economic innovations. The true
value of the underlying technology -- the
blockchain -- has only just begun to be explored,
and potential applications to the Internet of Things
and Smart Systems are vast.” Postscapes
“The ability to securely exchange information has
ramifications that go far beyond cryptocurrencies.”
O’Reilly
“What this really means is that transactions,
identity verification, trust, reputation and payments
become quantifiable and programmable.” Wall Street
Journal
27Jan2015

There are numerous challenges and barriers to adoption…
Seven Potential IoT Challenges
1. Security
2. Enterprise
3. Consumer Privacy.
4. Data
5. Storage Management
6. Server Technologies
7. Data Center Network
IDC
“The enormous number of devices, coupled with
the sheer volume, velocity and structure of IoT
data, creates challenges, particularly in the areas
of security, data, storage management, servers
and the data center network, as real-time business
processes are at stake.” Gartner
Barriers to Adoption
1. Market Fragmentation
2. Complexity and Customization Requirements
3. Lack of Specialized Skills and Expertise
4. Slowly evolving standards
5. New ecosystem to manage
Other resources:
 European Business Review — Internet of Things: Challenges and Opportunities
 PubNub — 5 Challenges of Internet of Things Connectivity
 WSJ CIO Journal — There’s No Quick Path to the Internet of Things
 eWeek - Internet of Things Must Overcome Many Challenges to Win Wide Adoption
 Forbes — What Keeps Businesses From Adopting The Internet Of Things?
27Jan2015
Gartner
Wind River

Security will be an increasingly hot topic within the IoT trend as
enterprises look for ways to reduce risks of cyber attacks
“Securing the Internet of Things (IoT) is going to
be a considerable challenge in the next decade,
not least because the security implications are
more varied than for traditional IT settings.” ABI
Research
“The IoT is subject to numerous vulnerabilities
at all of its core layers: perception, network, and
application. The balance between cost and risk
often means Things are less likely to employ
more complex, resource-intensive security, such
as access control and authentication.” ABI
Research
"Malicious actors intent on taking control of data, identities and passwords have been
investigating and making use of Internet connected devices that are not securely developed,
making them easier targets than PCs, laptops or tablets.” IBM
GIGAOM
“The potential damage to people, possessions, businesses and national critical infrastructure
from a successful attack on cyber-physical systems through the rapidly emerging Internet of
Things (IoT), cannot be underestimated.” Beecham Research
Dark Reading
27Jan2015

Additional quotes confirm how important security will be to
enterprises as they adopt Internet of Things solutions
“Security in the Internet of Things is significantly
more complex than many system designers have
previously experienced.” Beecham Research
“Internet of Things architectures have been growing and changing rapidly. To ensure security
solutions can keep up, vendors need to leverage existing products as well as apply key
security functionality in a way that takes advantage of new IoT technologies.” IDC
“Embedded security, trusted computing, security protocols—these are all fledgling areas of
product development for the IoT and manufacturers are still trying to find their feet and justify
investment in secure design, development, and product lifecycle.” ABI Research
“The IoT highlights the tight linkages between
information security, information technology security,
operational technology security and physical security
like never before. Executives now face a decision
regarding the future of security in their enterprise
and who governs, manages and operates it.” Gartner
Selected Articles & Resources:
• Gartner: The Internet of Things is Changing
the Way We Think of Security in the
Enterprise
• Stanford University: Secure Internet of Things
Project
• PC Magazine: How to Secure Your Internet
of Things
• CSO Online: 6 ways the Internet of Things
will transform enterprise security
• eSecurity Planet: The Internet of Things: 3
Security Requirements
• IBM: Device democracy- Saving the future of
the Internet of Things
27Jan2015

The responsibility for securing the Internet of Things will fall on
CISOs, who will be challenged to find new solutions to new problems
“The power of an Internet of Things device
to change the state of environments and of
itself will cause chief information security
officers (CISOs) to redefine the scope of
their security efforts beyond present
responsibilities.” Gartner Gartner
Dark Reading
“Not only will the CISO need to take into
account the addition of tens of thousands of
physical Internet-connected objects that now
need to be secured, but also that the
organizational responsibilities for these
objects may be with diverse business
leaders.” Forbes
“The requirements for securing the IoT will be complex, forcing CISOs to use a blend of
approaches from mobile and cloud architectures, combined with industrial control,
automation and physical security” Gartner
27Jan2015

IBM has developed a secure model for the Internet of Things
"At IBM, we’ve created a
model of the IoT that’s useful
for understanding the
security threats at various
data flow and control
transition points. The model
is generalized to
accommodate all categories
of “things,” but not all “things”
will require all components of
the model.” IBM
1. A secure operating system with
trusted firmware guarantees
2. Strong authentication and access
control
3. Data privacy protection
4. Strong application security
Security Controls needed for the IoT IBM
Image Source: IBM
27Jan2015

The lack of common industry-wide standards could hold back the
benefits of Internet of Things
“Growth in the IoT is currently
delayed by the existence of multiple
competing technologies and
platforms.” Machina Research Network World
“Thread joins similar collaborative
efforts led by the likes of Intel,
Qualcomm, GE and others in the race
to establish standards for the Internet
of Things, which is widely considered
the next technology frontier.” Network
World
O’Reilly
“Dozens of consortiums, commercial
alliances, and standards groups have
been formed in the past few years.”
O’Reilly Radar
Major Standards Initiatives
1. AllSeen Alliance
2. IEEE P2413 Working Group
3. Industrial Internet Consortium
4. Open Interconnect Consortium
5. Thread Group
6. Apple HomeKit
27Jan2015

Expect IoT solutions to be popular in number of Industry verticals
“The Internet of Things (IoT) is changing manufacturing as we know it. Factories and plants
that are connected to the Internet are more efficient, productive and smarter than their non-
connected counterparts.” Forbes
“The industries likely to see the
greatest value added from the IoT
will initially be manufacturing,
healthcare providers, insurance, and
banking and securities.” Gartner
“Consumer demand for convenience,
product availability, and personalized
and contextualized interactions will
drive retailers to adopt multiple IoT
technologies.” IDC
“The aging population and cost pressures on in-hospital care is driving a need for health-
related IT scenarios that include remote patient monitoring, self-diagnosing kiosks in
pharmacies, and other mobile healthcare apps that will drive next-generation services,
consequently the healthcare sector could experience explosive IoT growth.” IDC
BI Intelligence
27Jan2015

Goldman Sachs
“In our view, it (IoT) can be broken up into
five key verticals of adoption: Connected
Wearable Devices, Connected Cars,
Connected Homes, Connected Cities, and
the Industrial Internet.” Goldman Sachs
There are many Internet of Things solutions opportunities across
Consumer, Enterprise, and Government application areas
IDC
“We're still in the early stages of
maturation and IoT represents
unparalleled opportunity in government,
consumer, and enterprise
environments.” IDC
27Jan2015

The Retail Industry will be a heavy user of the Internet of Things
“The Internet of Things creates
opportunities to achieve efficient IoT
solutions in the retail sector by addressing
the right person, right content at the right
time and right place. IoT is a resource for
customers to get empowered and for
retailers to have the opportunity to engage
with every customer section.” Wired
“Common retail use cases and examples
include product tracking/traceability,
interactive consumer engagement and
operations, smart operations (which
includes interactive consumer
engagement), mobile payments, fleet
management, and asset management” IDC
“If the Internet of Things (IoT) is causing a wave of disruption across industry, then the
retail industry is poised to ride the crest of that wave” SAP
Forbes
Wired
Forbes
27Jan2015

There are many other related terms around the IoT Trend topic
“Machine to Machine (M2M) refers to technologies
that allow both wireless and wired systems to
communicate with other devices of the same type..
M2M is considered an integral part of the Internet of
Things (IoT) and brings several benefits to industry
and business in general as it has a wide range of
applications such as industrial automation, logistics,
Smart Grid, Smart Cities, health, defense etc.
mostly for monitoring but also for control purposes.”
Wikipedia
“The Web of Things (WoT) is a set of
software architectural styles and
programming patterns that allow real-
world objects to be part of the World
Wide Web. Similarly to what the Web
(Application Layer) is to the Internet
(Network Layer), the Web of Things
provides an Application Layer that
simplifies the creation of Internet of
Things applications.” Wikipedia
“Ubiquitous computing (ubicomp) is a concept in software engineering and computer science where
computing is made to appear everywhere and anywhere.” Wikipedia
Machine to Machine (M2M) The Web of Things
Ubiquitous Computing
“A sensor is a device that detects events or changes in quantities and provides a corresponding
output, generally as an electrical or optical signal.” Wikipedia
Sensor
“A wireless sensor network (WSN) of spatially distributed autonomous sensors to monitor physical
or environmental conditions, such as temperature, sound, pressure, etc. and to cooperatively pass
their data through the network to a main location. The more modern networks are bi-directional,
also enabling control of sensor activity.” Wikipedia
Wireless Sensor Network
27Jan2015

Table of Contents

Startups are perhaps the most important part of the IoT ecosystem
“Gartner predicts that by 2017, 50 percent
of IoT solutions (typically a product
combined with a service) will originate in
startups that are less than three years
old.” Gartner
CB Insights
“The promise of connecting devices across homes, retail stores, automobiles, and
physical machinery, otherwise referred to as the Internet of Things, has emerged into
what is now a substantial ecosystem of private companies, corporations, venture
investors and acquirers.” CB Insights
“The same mobile leaders that came to
dominate the second wave of the Internet
are best positioned to provide the
platform-centric worlds that the IoT will
likely need.” Goldman Sachs
27Jan2015

Intel Capital tops the list based on unique company deals in 2014,
followed by Sequoia Capital and True Ventures,
CB Insights
“From personal mobility
device Whill to wireless power
transmitter uBeam, Internet of
Things startups are amassing
millions in venture dollars to
make their way out of the
conceptual future and into our
homes, cars and offices.” Tech
Crunch
“Makers and startups, not tech providers, consumer goods companies or enterprises,
will drive acceptance, use and growth in the Internet of Things (IoT) through the
creation of a multitude of niche applications.” Gartner
“The IoT building blocks will come from those that can web-enable devices, provide
common platforms on which they can communicate, and develop new applications to
capture new users.” Goldman Sachs
27Jan2015

Developers are increasingly focusing on mobile and IoT platforms
when developing new enterprise applications
“In the Internet of Things, the year of 2014 was
characterized by the growing industry attention
to developers.. Application developers have
been critical for the growth of today’s mobile
ecosystem, and there is now an expectation
that the IoT market could experience a similar
gold rush.” ABI Research
Webinar: ABI Research
“In a recent global survey of software
developers, 17.1% said they were working on
applications for connected devices for the
Internet of Things, while an additional 23%
expect to begin work on them in the next 6
months.” Evans Data Corporation
“The invention of more and more
intelligent and connected "things" will
drive the development of thousands
of new 3rd Platform solutions.” IDC

Internet of Things – Ecosystem Map from IDC
39
IDC
27Jan2015

Internet of Things – Ecosystem Map from FirstMark Capital
40
Source: Matt Tuck of FirstMark Capital
27Jan2015

Internet of Things – Ecosystem Map from Venture Scanner
Source: Venture Scanner
27Jan2015

Internet of Things – Ecosystem Map from Beecham Research
Source: Beecham Research
27Jan2015

Internet of Things – Selected IoT related Software and Services
Companies
 Arkessa - Monitor, manage & control devices
 Arrayent - IoT Platform
 Axeda - cloud-based IoT Platform
 AWS - cloud-based real-time processing of streaming data
 Connectsense - cloud-based IoT Platform for the connected home
 Devicyme - cloud-based IoT Platform designed for Salesforce.com
 ElectricIMP - cloud-based IoT Platform
 Etherios - cloud-based IoT Platform
 Flexeye - Operational Intelligence Systems
 IFTTT - If this, then do that tool
 IT Duzzit - Way to sync data between cloud applications
 Mulesoft - Connect apps & services together or synchronize data in real-time
 Pipethru - “Makes the websites that you use talk to each other”
 PubNub - Build and Scale Realtime Apps for Connected Devices.
 SensorSuite - Cloud based digital building assistant
 Thingspeak - cloud-based IoT Platform
 Thingworx - cloud-based IoT Platform
 Xively - cloud-based IoT Platform
 Zapier - If this, then do that tool
 2lemetry - cloud-based IoT Platform
27Jan2015
“The IoT will bring into the
digital security architecture
dozens of new platform
options, hundreds of
variations on hybrid IT/IoT
integration, new standards
per industry, and a new view
of an application.” Gartner

Table of Contents

Internet of Things – Selected Analyst Websites and Resources
 ABI Research: Internet of Everything, Internet of
Things, M2M
 Beecham Research: M2M/IoT Sector Map
 Claro Partners: IoT
 Forrester: IoT Reports
 Frost & Sullivan: Internet of Things, M2M, Sensor
 Gartner: Internet of Things and IoT Blog Posts / M2M
and M2M Blog Posts / Sensor and Sensor Blog Posts
 Goldman Sachs: The Internet of Things: The Next
MegaTrend
 Harbor Research: IoT
 IDC: Internet of Things Ecosystem and Trends /
searches: Internet of Things, M2M
 Inex Advisors: website
 Internet of Council and Internet of People
 Machina Research: website
Machina
“Significant evolution is required in the
identification, authentication and
authorization of devices and people into
IoT systems.” Beecham Research
27Jan2015

Internet of Things – Selected Trend and Prediction Articles
 The Boston Globe: 2015: Year of the Thing
 Computer Business Review: 10 Internet of Things Growth Predictions for 2015
 ComputerWeekly.com: CES 2015: Samsung CEO talks internet of things
 Dataversity: 2015 Trends for the Internet Of Things
 Fortune: A venture capitalist's 5 predictions for 2015
 InfoWorld: In 2015, big data will drive the Internet of things
 Inc.: Why the Internet of Things Is Primed for Takeoff in 2015
 Gartner: Predicts 2015: The Internet of Things
 Gartner: Gartner Says 4.9 Billion Connected "Things" Will Be in Use in 2015
 Gigaom Research: Outlook: Internet of things in 2015
 The Motley Fool: What Internet of Things (IoT) Investors Need to Watch in 2015
 IDC: IDC Reveals Worldwide Internet of Things Predictions for 2015
 Ovum: Q&A: Internet of Things 2015 Outlook
 Wired: 'Enchanted objects' will kill the internet of things in 2015
 Forrester: Predictions 2015: Software Platforms Drive Internet-Of-Things Adoption
 Medium.com: The 40 Most Important Internet of Things Events of 2015
27Jan2015

Internet of Things – Selected Conferences
 Internet of Things World Forum: Chicago, October 2014
 Internet of Things World Forum : London, November 2014
 Business Leaders Network: IoT 2015, March 2015
 Re-Work Internet of Things Summit London, March 2015
 IoT Nexus London, March 2015
 IoT Asia, Singapore, April 2015
 IEEE ISSNIP 2015 Singapore, April 2015
 RFID Journal IoT Conference, San Diego, April 2015
 M2M World Congress 2015 London, April 2015
 Internet of Things North America, Chicago, April 2015
 IoT World, San Francisco, May 2015
 Think Connected Internet of Things World Show Paris, June 2015
 IoT Expo, New York City, June 2015
 The O’Reilly Internet of Things Conference – Solid, San Francisco, June, 2015
 IoT Expo, Santa Clara, CA, November 2015
IoT Expo
27Jan2015

Internet of Things – Selected Media Websites and Resources
 Businessweek: Internet of Things, M2M
 CIO.com: Internet of Things, M2M
 ComputerWorld: Internet of Things, M2M
 EE Times: Internet of Things
 GigaOM: Internet of Things
 Forbes: Internet of Things, M2M
 InformationWeek: Internet of Things, M2M
 InfoWorld: Internet of Things, M2M
 IoT Council
 IoTWorld
 MIT Technology Review: Internet of Things
 O’Reilly – IoT and Industrial Internet
 ReadWrite: Internet of Things
 Technology Review: Internet of Things
 Venture Beat: Internet of Things, M2M
 Wall Street Journal: Internet of Things, M2M
 Wired.com Internet of Things, M2M
 ZDNet: Tapping M2M: The Internet of Things,
M2M
Wired
MIT Technology Review
27Jan2015

Internet of Things – Selected Videos
 Gartner: The Future of Business and Applications in the Era of
Digital and IoT – Paolo Malinverno, Gartner (32 min.)
 Cisco: Overview of the Internet of Everything, its Architecture
and Protocols, 42 min.
 HBR: The IoT, Privacy, and The New Deal on Data (32 min.)
 HP: IoT: Convenience and twenty first century collaboration vs.
privacy and security (23 min)
 TCS: IoT & Security (20min.)
 Machina Research: The Future of Internet of Things (31 min)
 Boesch: The IoT: ISC Big Data ‘14 Keynote (30 min)
 IBM: Lessons Learned from the IoT & M2M Cloud Services (2
hrs, 12 min)
 World Affairs Council: The IoT: Global Implications of Merging
the Physical and Digital Worlds (67 min.)
 Deloitte: FiRe2014: Unlocking Value in the IoT Ecosystem (29
min.)
 PyCon 2014: Katherine Scott: Hello Physical World: A Crash
Course on the IoT (28 min)
 TiEcon 2014 Panel: IoT: Where are the VCs Investing (30 min.)
 TiEcon 2014: Sandy Carter: What Really Matters in IoT (32 min.)
Gartner
“In the Internet of Things (IoT),
the value of “things” is
measured not only by the data
they generate, but also by the
way those things securely
respond to and interact with
people, organizations and
other things.” IBM
27Jan2015

Internet of Things: Vendor & Consultant Websites & Resources
 AT&T: M2M Solutions
 Accenture: Digital Industry 4.0 and Industrial Internet of
Things
 ARM: Connected Community: Embedded
 Bosch IoTA Lab and Software Innovations: The IoT
 Cisco: IoT
 Ericsson Labs: Blog posts tagged Internet of Things
 Freescale: Connected Intelligence
 General Electric: Industrial Internet and G.E. Software:
Industrial Internet
 Harbor Research: Website
 IBM: Internet of Things and IoT Foundation
 Intel: Intelligent Systems and
 Microsoft: Intelligent Systems
 Oracle: Internet of Things Platform
 SAS: Internet of Things
 SAP: Internet of Things and IoT Blog
 Siemens: Sensor Technology
 Wind River: Internet of Things
IBM
“As we become increasingly reliant on
intelligent, interconnected devices in every
aspect of our lives, how do we protect
potentially billions of them from intrusions
and interference that could compromise
personal privacy or threaten public safety?”
Wind River
27Jan2015

Internet of Things – Selected Social Media Sites and Searches
 Google+ Communities Search: Internet of
Things, M2M
 LinkedIn Group Search: Internet of Things,
M2M and Group: Sensor Networks
 Pinterest Search: Internet of Things, Machine to
Machine
 Slideshare search: Internet of Things, M2M
 Twitter hashtag searches: #IoT / #M2M /
#sensors
 Tumblr Search: Internet of Things and IoT
 YouTube: Internet of Things Playlists and
Internet of Things Channel
 YouTube: M2M Playlists and Machine to
Machine Channel
 Wikipedia: Internet of Things, M2M
Internet of Things Playlists on YouTube
Twitter
hashtag
search: #IoT
27Jan2015

Internet of Things – Selected IBM Resources and Links
 IBM Point of View: The Internet of Things / Device democracy-
Saving the future of the Internet of Things
 Recent Press Releases: AT&T And IBM Join Forces To Deliver
New Innovations For The Internet of Things / AT&T, Cisco, GE,
IBM and Intel Form Industrial Internet Consortium to Improve
Integration of the Physical and Digital Worlds
 Software: The Internet of Things / IBM MessageSight / IBM
MobileFirst / BlueMix / IBM Informix / IBM Worklight / Downloads
 DeveloperWorks: Internet of Things / IoT Foundation / Learn
about IoT / Mobile IoT
 Redbook: IBM Intelligent Operations Center for Smarter Cities
and Building a Real-time Mobile Solution with IBM MessageSight
and MQTT / Building Smarter Planet Solutions with MQTT and
IBM WebSphere MQ Telemetry
 Blog: Building a Smarter Planet
 Healthcare: Connected Home Health
 Energy IBM Intelligent Utility Network Solution / Smart metering
and beyond
 Demos M2M Demos @ IBM
 Academy of Technology: Internet of Things (PDF Download)
 IBM Research: Mote Runner / Sensor Systems / Wireless
Communication for IoT / Wireless Network Cloud
 White Paper: The Rise of Machine Data: Are You Prepared?
IBM
“When combined with the IBM
Bluemix platform, IoT Foundation
provides simple, but powerful
application access to IoT devices
and data. You can rapidly
compose analytics applications,
visualization dashboards, and
mobile IoT apps. Create IoT
applications that feed insights to
your backend enterprise
applications.” IBM IoT Foundation
27Jan2015

Internet of Things – Selected IBM venues on Social Media
 Blog: asmarterplanet
 Tumblr: A Smarter Planet tag: IoT
 IBM Center for Applied Insights blog: Posts
tagged IoT
 DeveloperWorks Community: IoT Foundation /
Fabric for Sensor Network Management and
Data Transfer / Mobile and M2M / Blog
Search: Internet of Things
 IBM Research Blog: Mobile data for the
Internet of Things / Enabling Things to Talk /
Simplifying complex systems with Internet of
Things
 Facebook: People for a Smarter Planet
 Twitter: SmarterPlanet IBMIoT
 Pinterest: Building a Smarter Planet
 Google+: Smarter Planet
IBM
Twitter: IBMIoT
27Jan2015

Internet of Things – Selected Reports and Resources
 IBM Center for Applied Insights Blog posts - Internet of Things –
Various dates
 IBM: The Rise of Machine Data: Are you prepared? Sept 2014
 Deloitte: The Internet of Things Ecosystem: Unlocking the Business
Value of Connected Devices, June 2014
 Bosch: Capitalizing on the Internet of Things – how to succeed in a
connected world, May 2014
 Cognizant: Reaping the Benefits of the Internet of Things, May 2014
 Technology Innovation Management Review: Designing Business
Models for the Internet of Things, July 2014
 Intel: Developing Solutions for the Internet of Things, xxxx 2014
 GSMA: Understanding the Internet of Things (IoT), July 2014
 IBM: Connecting Devices to the Internet of Things, May 2014
 Accenture: Driving Unconventional Growth through the Industrial
Internet of Things, Aug 2014
 MIT Technology Review: The Internet of Things, July/Aug 2014
 IEEE - The Institute: The Internet of Things, March 2014
 M&A International: Technology Report – The Internet of Things,
June 2014
 IBM - Supporting Mobile and Sensing Solutions with IBM Intelligent
Pervasive Platform, July 2014
 Onalytica Internet of Things – Top 100 Thought Leaders
Pew Research Center
IoT World View
27Jan2015

Internet of Things – Selected Reports/Resources published in 2013
 Economist Intelligence Unit IoT Business Index: A Quiet Revolution Gathers Pace, Dec 2013
 The Business Leaders Network IoT13 review: the story of the business of things, Dec 2013
 Harbor Research Future Internet of Things Ecosystems, Nov 2013
 Lopez Research An Introduction to the Internet of Things (IoT), Nov 2013
 Center for Data Innovation the internet of things, Nov 2013
 Harbor Research Harbor Research Announces 2013 Smart Systems Forecast Report, Oct 2013
 Progressive Policy Institute Can the Internet of Everything bring back the High-Growth Economy?, Sept
2013
 Cloud Times Introducing Web 3.0: Internet of Things, Sept 2013
 Harbor Research Smart Systems Manifesto, Sept 2013
 Freescale What the Internet of Things (IoT) Needs to Become a Reality, June 2013
 Freescale Connected Intelligence (Infographic), 2013
 Wired Welcome To The Programmable World, May 2013
 ZDNet M2M and the Internet of Things: A guide, Jan 2013
 Infocom Development Authority of Singapore The Internet of Things, 2013
 About.com Introduction to the Internet of Things (IoT), 2013
 The Economist The Internet of Things business index, 2013
 InfoSys Internet of Things: Endless Opportunities, Dec 2012
27Jan2015

Internet of Things – Selected Older Reports from 2011-2012
 Internet of Things of the European Commission Internet of Things Council
 GSMA Connected Life Top Ten Applications by 2020
 Cisco Emerging Trends in Wireless in the Era of the Internet of Things (IoT)
 Sanford B. Klausner Smart Web: An Internet of Things Infrastructure
 1st Berlin Symposium on Internet and Society The Internet of Things
 Siemens Pictures of the Future: The Internet of Things
 IBM Research Internet of Things (Data Clouds)
 Freescale Semiconductor Inc. and ARM Inc. What the Internet of Things (IoT) Needs
to Become a Reality
 The University of Melbourne Internet of Things (IoT): A Vision, Architectural Elements,
and Future
 Connected World Magazine M2M Report: An Executive Summary
 Intel Rise of the Embedded Internet
 Elgar Fleisch What is the Internet of Things?
27Jan2015

More Insights on Technology Trends are Available
Other slide decks in this 2015 Trend Report series have been posted to Slideshare
You are also invited to check out the following IBM websites and resources
– IBM Academy of Technology
– IBM Center for Applied Insights
– IBM Institute for Business Value
– IBM Research and 5 in 5
– IBM’s Smarter Planet Blog

C 04-internet of things - horizon watch trend report (client version) 28jan2015

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