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Continuous Improvement Toolkit
SWOT Analysis
S W
O T
www.citoolkit.com 2
The Continuous Improvement Map
Multivariate
Brainstorming
IDEF0
Document control
Check Sheets**
Flowcharting
Flow Process Charts**
KPIs
SCAMPER***
Pugh Matrix
Lateral Thinking
Reliability
Service Blueprints
Affinity Diagrams
Mind Mapping*
Attribute Analysis
Morphological Analysis
How-How Diagram***
Control Charts
Waste Analysis**
Time Value Map**
Value Stream Mapping**
Value Analysis**
Suggestion Systems
Histograms
Activity Networks
RACI Matrix
Stakeholder Analysis
Improvement Roadmaps
DMAIC
SWOT Analysis
Policy Deployment
Project Charter
PDCA Gantt Charts
MOST
PERT/CPM
Daily Planning
Delphi Method
Payoff Matrix
Relations Mapping
Data Mining
Just in Time
Automation
Product Family Matrix Flow
Spaghetti**
Multi-vari Studies
Decision Tree
FMEA
PDPC
RAID Log*
Fault Tree Analysis
Paired Comparison
Traffic Light Assessment
TPN Analysis
Risk Analysis*
Run Charts
Scatter Plots
A3 Thinking
Importance Urgency Matrix
Four Field Matrix
Critical-to X Portfolio Matrix
Force Field Analysis
Decision Balance Sheet
Break-even Analysis
Voting
Quality Function Deployment
Pick Chart
Gap Analysis*
Bottleneck Analysis
Cost Benefit Analysis
Kaizen Events Control Planning
Standard Work
Mistake Proofing
Quick Changeover Visual Management
Simulation
TPM
5S
Health & Safety
Best Practices
Pareto Analysis
5 Whys
Prioritization Matrix
Hypothesis
SIPOC*
Matrix Diagram
Fishbone Diagrams
Tree Diagram*
Root Cause Analysis
Correlation
DOE
ANOVA
Nonparametric
Chi-Square
Regression
Observations
Kano
Lean Measures
Benchmarking***
Interviews
Graphical Methods
Data collection planner*
Questionnaires
Probability Distributions
MSA
Descriptive Statistics
Cost of Quality*
Sampling
Focus Groups
Capability Indices
Process Yield
Project KPIs
Normal Distribution
Data
Collection
Understanding
Performance**
Implementing
Solutions***
Planning & Project Management*
Managing
Risk
Understanding
Cause & Effect
Designing & Analyzing Processes
Group Creativity
Selecting & Decision Making
Five Ws
Process Redesign
Pull
Process Mapping
OEE
www.citoolkit.com 3
SWOT Analysis
A strategic planning tool for reviewing and assessing the
position and health of an organization
Sometimes referred to a Situational Analysis
www.citoolkit.com 4
SWOT Analysis
Allows the organization to look deeply within itself to
understand the factors that influence
its ability to achieve its goals
www.citoolkit.com 5
SWOT Analysis
Allows to scan the internal and external factors that are
helping or hindering achievement of goals
www.citoolkit.com 6
SWOT Analysis
Can be Applied to . . .
A business unit, division or department
A project
In personal development and career progression
An entire organization
www.citoolkit.com 7
SWOT Analysis
In order to execute a strategy within an organization, it is
important to understand the internal and external factors
influencing the business performance
And this is where SWOT analysis comes in
www.citoolkit.com 8
SWOT Analysis
One of the most popular tools for strategic planning
Often used before developing or updating the strategic plan
www.citoolkit.com 9
SWOT Analysis
Helps evaluating strategic alternatives like an investment
opportunity or a potential partnership or acquisition
www.citoolkit.com 10
SWOT Analysis
Can be used in project management during the
prioritization process of projects
Help avoid starting a project that is likely to fail
www.citoolkit.com 11
SWOT Analysis
Benefits . . .
Encourages team
participation and
engagement.
Helps making more
informed decisions
and planning more
successful strategies.
Helps understanding
where the company
currently stands within
the industry & market.
Helps evaluating
current strategies
and the direction of
change.
www.citoolkit.com 12
SWOT Analysis
Identifies the strengths, weaknesses, opportunities, and
threats related to a business
Strengths
Weaknesses
Opportunities
Threats
www.citoolkit.com 13
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
-Internal Environment
Strengths and weaknesses
internal to the organization
External Environment
Opportunities and threats presented by
the environment external to the organization
www.citoolkit.com 14
SWOT Analysis
Internal Environment
www.citoolkit.com 15
SWOT Analysis
External Environment
Technological
considerations
Economic
conditions
Political
considerations
Competitive
position
Legislations
considerations
Market
trends
Socio-cultural
considerations
www.citoolkit.com 16
SWOT Analysis
Results are often presented in the form of a four-field matrix
Internal
External
Positive Negative
Strengths - Maintain Weaknesses - Remedy
Opportunities - Exploit Threats - Counter
www.citoolkit.com 17
SWOT Analysis
The internal positive
characteristics that
increase the overall
performance and put the
business at a competitive
advantage.
The internal deficiencies
which may decrease the
overall performance
and inhibit the business
from achieving its goals.
Internal
External
Positive Negative
The unfavorable
external factors and
events that may
interrupt the business
from achieving its goals.
The external factors and
events that the business
could exploit to its
advantage in order to
achieve its goals.
Results are often presented in the form of a four-field matrix
www.citoolkit.com 18
SWOT Analysis
Example
Internal
External
Positive Negative
Strengths
Competent
workforce
Strong financial
position
Reputable
Quality
products
Effective
leadership
Opportunities
Facilities from
government
Untapped
markets
A new
technologies
Growth of existing market
Decreased sales of
substitute products
Weaknesses
Company
location
High unit
costs
Inability to meet demand
High turnover
rate
Out-of-date
equipment
Threats
Rising
materials price
Shortage of
manpower
A new lower-cost competitor
Economic
issues
New costly
regulations
www.citoolkit.com 19
SWOT Analysis
How to Conduct a SWOT Analysis
With your team, clearly explain the purpose for conducting
the SWOT analysis and how you will do it
Ensure inviting representatives from finance, operation, marketing, and any other
key players in your organization
www.citoolkit.com 20
SWOT Analysis
How to Conduct a SWOT Analysis
Hang out four large flipcharts, one for each of the four SWOT
categories
Or use a whiteboard to draw a four-field matrix
Strength
Opportunities Threats
Weaknesses
www.citoolkit.com 21
SWOT Analysis
How to Conduct a SWOT Analysis
Brainstorm the strengths and weaknesses within your business,
and the opportunities and threats present in your environment
Record ideas and feedback from the brainstorming session on the flipcharts
Strength
Opportunities Threats
Weaknesses
Xxxx
Xxxx Xxxx
Xxx
Xxx
Xxx
Xxx
Xxx
Xxx Xxx
Xxx
Xxx
www.citoolkit.com 22
SWOT Analysis
How to Conduct a SWOT Analysis
Take time to ensure the appropriateness and completeness of
the recorded information
Discuss how to take advantage of the strengths and opportunities while trying to minimize
weaknesses and avoid threats
Strength
Opportunities Threats
Weaknesses
Xxxx
Xxxx Xxxx
Xxx
Xxx
Xxx
Xxx
Xxx
Xxx
Xxx
Xxx
Xxx
www.citoolkit.com 23
SWOT Analysis
When analyzing a SWOT, it is useful to ask . . .
How can we maintain and leverage our strengths?
How can we improve our weaknesses?
How can we take advantage of external opportunities?
How can we protect ourselves against threats or reduce their effects?
www.citoolkit.com 24
SWOT Analysis
How to Conduct a SWOT Analysis
Present the result of the SWOT analysis to key stakeholders
Take actions to maximize strengths and opportunities and minimize weaknesses and threats
www.citoolkit.com 25
SWOT Analysis
Although SWOT analysis was originally made for businesses,
it can be used to help you better understand many things
about yourself and your external environment
www.citoolkit.com 26
SWOT Analysis
You can then apply personal development strategies to . . .
Turn weaknesses into
strengths
Take advantages of strengths and
opportunities
Minimize or eliminate weaknesses
and threats
www.citoolkit.com 27
SWOT Analysis
Internal
External
Positive Negative
Threats
Opportunities
Weaknesses
Strengths
Have an
exciting vision
Creative
thinker
Speech clubs
like Toastmasters
Poor verbal
communicator
Networking
groups
Limited technical knowledge
Good time management skills
Companies embracing “Change”
Entry of new
competitors in my field
Love to
learn
Limited ability
to move
Good writing
skills
Audible audio books
Not a social
media person
Not giving family
enough time
High unemployment rates
Poor economy
Example – Personal SWOT analysis
www.citoolkit.com 28
SWOT Analysis
Further Information
One way of utilizing the SWOT analysis is to convert
weaknesses into strengths and threats into opportunities
www.citoolkit.com 29
SWOT Analysis
Further Information
Be objective and self-critical when conducting a SWOT
analysis
It is normal for any business or human
being to have some weaknesses
Never make excuses or get defensive

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SWOT Analysis

  • 2. www.citoolkit.com 2 The Continuous Improvement Map Multivariate Brainstorming IDEF0 Document control Check Sheets** Flowcharting Flow Process Charts** KPIs SCAMPER*** Pugh Matrix Lateral Thinking Reliability Service Blueprints Affinity Diagrams Mind Mapping* Attribute Analysis Morphological Analysis How-How Diagram*** Control Charts Waste Analysis** Time Value Map** Value Stream Mapping** Value Analysis** Suggestion Systems Histograms Activity Networks RACI Matrix Stakeholder Analysis Improvement Roadmaps DMAIC SWOT Analysis Policy Deployment Project Charter PDCA Gantt Charts MOST PERT/CPM Daily Planning Delphi Method Payoff Matrix Relations Mapping Data Mining Just in Time Automation Product Family Matrix Flow Spaghetti** Multi-vari Studies Decision Tree FMEA PDPC RAID Log* Fault Tree Analysis Paired Comparison Traffic Light Assessment TPN Analysis Risk Analysis* Run Charts Scatter Plots A3 Thinking Importance Urgency Matrix Four Field Matrix Critical-to X Portfolio Matrix Force Field Analysis Decision Balance Sheet Break-even Analysis Voting Quality Function Deployment Pick Chart Gap Analysis* Bottleneck Analysis Cost Benefit Analysis Kaizen Events Control Planning Standard Work Mistake Proofing Quick Changeover Visual Management Simulation TPM 5S Health & Safety Best Practices Pareto Analysis 5 Whys Prioritization Matrix Hypothesis SIPOC* Matrix Diagram Fishbone Diagrams Tree Diagram* Root Cause Analysis Correlation DOE ANOVA Nonparametric Chi-Square Regression Observations Kano Lean Measures Benchmarking*** Interviews Graphical Methods Data collection planner* Questionnaires Probability Distributions MSA Descriptive Statistics Cost of Quality* Sampling Focus Groups Capability Indices Process Yield Project KPIs Normal Distribution Data Collection Understanding Performance** Implementing Solutions*** Planning & Project Management* Managing Risk Understanding Cause & Effect Designing & Analyzing Processes Group Creativity Selecting & Decision Making Five Ws Process Redesign Pull Process Mapping OEE
  • 3. www.citoolkit.com 3 SWOT Analysis A strategic planning tool for reviewing and assessing the position and health of an organization Sometimes referred to a Situational Analysis
  • 4. www.citoolkit.com 4 SWOT Analysis Allows the organization to look deeply within itself to understand the factors that influence its ability to achieve its goals
  • 5. www.citoolkit.com 5 SWOT Analysis Allows to scan the internal and external factors that are helping or hindering achievement of goals
  • 6. www.citoolkit.com 6 SWOT Analysis Can be Applied to . . . A business unit, division or department A project In personal development and career progression An entire organization
  • 7. www.citoolkit.com 7 SWOT Analysis In order to execute a strategy within an organization, it is important to understand the internal and external factors influencing the business performance And this is where SWOT analysis comes in
  • 8. www.citoolkit.com 8 SWOT Analysis One of the most popular tools for strategic planning Often used before developing or updating the strategic plan
  • 9. www.citoolkit.com 9 SWOT Analysis Helps evaluating strategic alternatives like an investment opportunity or a potential partnership or acquisition
  • 10. www.citoolkit.com 10 SWOT Analysis Can be used in project management during the prioritization process of projects Help avoid starting a project that is likely to fail
  • 11. www.citoolkit.com 11 SWOT Analysis Benefits . . . Encourages team participation and engagement. Helps making more informed decisions and planning more successful strategies. Helps understanding where the company currently stands within the industry & market. Helps evaluating current strategies and the direction of change.
  • 12. www.citoolkit.com 12 SWOT Analysis Identifies the strengths, weaknesses, opportunities, and threats related to a business Strengths Weaknesses Opportunities Threats
  • 13. www.citoolkit.com 13 SWOT Analysis Strengths Weaknesses Opportunities Threats -Internal Environment Strengths and weaknesses internal to the organization External Environment Opportunities and threats presented by the environment external to the organization
  • 15. www.citoolkit.com 15 SWOT Analysis External Environment Technological considerations Economic conditions Political considerations Competitive position Legislations considerations Market trends Socio-cultural considerations
  • 16. www.citoolkit.com 16 SWOT Analysis Results are often presented in the form of a four-field matrix Internal External Positive Negative Strengths - Maintain Weaknesses - Remedy Opportunities - Exploit Threats - Counter
  • 17. www.citoolkit.com 17 SWOT Analysis The internal positive characteristics that increase the overall performance and put the business at a competitive advantage. The internal deficiencies which may decrease the overall performance and inhibit the business from achieving its goals. Internal External Positive Negative The unfavorable external factors and events that may interrupt the business from achieving its goals. The external factors and events that the business could exploit to its advantage in order to achieve its goals. Results are often presented in the form of a four-field matrix
  • 18. www.citoolkit.com 18 SWOT Analysis Example Internal External Positive Negative Strengths Competent workforce Strong financial position Reputable Quality products Effective leadership Opportunities Facilities from government Untapped markets A new technologies Growth of existing market Decreased sales of substitute products Weaknesses Company location High unit costs Inability to meet demand High turnover rate Out-of-date equipment Threats Rising materials price Shortage of manpower A new lower-cost competitor Economic issues New costly regulations
  • 19. www.citoolkit.com 19 SWOT Analysis How to Conduct a SWOT Analysis With your team, clearly explain the purpose for conducting the SWOT analysis and how you will do it Ensure inviting representatives from finance, operation, marketing, and any other key players in your organization
  • 20. www.citoolkit.com 20 SWOT Analysis How to Conduct a SWOT Analysis Hang out four large flipcharts, one for each of the four SWOT categories Or use a whiteboard to draw a four-field matrix Strength Opportunities Threats Weaknesses
  • 21. www.citoolkit.com 21 SWOT Analysis How to Conduct a SWOT Analysis Brainstorm the strengths and weaknesses within your business, and the opportunities and threats present in your environment Record ideas and feedback from the brainstorming session on the flipcharts Strength Opportunities Threats Weaknesses Xxxx Xxxx Xxxx Xxx Xxx Xxx Xxx Xxx Xxx Xxx Xxx Xxx
  • 22. www.citoolkit.com 22 SWOT Analysis How to Conduct a SWOT Analysis Take time to ensure the appropriateness and completeness of the recorded information Discuss how to take advantage of the strengths and opportunities while trying to minimize weaknesses and avoid threats Strength Opportunities Threats Weaknesses Xxxx Xxxx Xxxx Xxx Xxx Xxx Xxx Xxx Xxx Xxx Xxx Xxx
  • 23. www.citoolkit.com 23 SWOT Analysis When analyzing a SWOT, it is useful to ask . . . How can we maintain and leverage our strengths? How can we improve our weaknesses? How can we take advantage of external opportunities? How can we protect ourselves against threats or reduce their effects?
  • 24. www.citoolkit.com 24 SWOT Analysis How to Conduct a SWOT Analysis Present the result of the SWOT analysis to key stakeholders Take actions to maximize strengths and opportunities and minimize weaknesses and threats
  • 25. www.citoolkit.com 25 SWOT Analysis Although SWOT analysis was originally made for businesses, it can be used to help you better understand many things about yourself and your external environment
  • 26. www.citoolkit.com 26 SWOT Analysis You can then apply personal development strategies to . . . Turn weaknesses into strengths Take advantages of strengths and opportunities Minimize or eliminate weaknesses and threats
  • 27. www.citoolkit.com 27 SWOT Analysis Internal External Positive Negative Threats Opportunities Weaknesses Strengths Have an exciting vision Creative thinker Speech clubs like Toastmasters Poor verbal communicator Networking groups Limited technical knowledge Good time management skills Companies embracing “Change” Entry of new competitors in my field Love to learn Limited ability to move Good writing skills Audible audio books Not a social media person Not giving family enough time High unemployment rates Poor economy Example – Personal SWOT analysis
  • 28. www.citoolkit.com 28 SWOT Analysis Further Information One way of utilizing the SWOT analysis is to convert weaknesses into strengths and threats into opportunities
  • 29. www.citoolkit.com 29 SWOT Analysis Further Information Be objective and self-critical when conducting a SWOT analysis It is normal for any business or human being to have some weaknesses Never make excuses or get defensive