The document discusses recent changes Google has made to Google Instant, Google Maps/Places, Google Preview, and mobile search. It provides tips on how to optimize websites and advertising campaigns in response to these changes, such as focusing on 1-2 word keywords, improving Google Maps listings, optimizing landing pages for Google Preview, and developing mobile-friendly content. Additionally, it advertises related training programs and services offered by the company.
4. Google PreviewWe’ll discuss how these Changes affect Search Engine Optimization (SEO) and Google AdWords (Pay Per Click Advertising) – and the opportunities they present for greater referrals
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6. Google Instant lets users type a query and see results without hitting the ENTER key
37. Eliminate keywords that have less than 1 click every 300 impressions or a Click Through Rate under 0.3%
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39. Use other pay per click services such as Microsoft Bing and Facebook
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42. You should create a business listing and verify it with Google – and it’s FREE to do so – go to:http://www.google.com/places Ignore “Hotpot” and click on “Places for Business”
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44. You should put as much information in your listing as possible (photos, videos, office hours, etc.)
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46. You should put as much information in your listing as possible (photos, videos, office hours, etc.)
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48. You should put as much information in your listing as possible (photos, videos, office hours, etc.)
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52. A Tag can highlight your website, a coupon, a photo or a video