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Examples of Scenario Assignments for design thinking or UOID coursed lectured by drhhtang
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This presentation describes the concept and the method of User Experience Service Design Innovation by DITLDESIGN. The differences between ideas, innovation, business, and types of innovation are discussed. How DITLDESIGN conducts user experience service design innovation was presented. The lecture was given by Prof. Tang in Beijing.
2016 ICB Lecture Day Presentation / UXSDI
2016 ICB Lecture Day Presentation / UXSDI
NTUST
聯網智慧電視使用者調查與概念設計
聯網智慧電視使用者調查與概念設計
NTUST
2015 HPX iListen
2015 HPX iListen
NTUST
For UXPA user experience design award 2016
2016.05.30 shopioneer過程報告 v2
2016.05.30 shopioneer過程報告 v2
NTUST
This slide present how to conduct interview.
Interview
Interview
NTUST
There are examples for running user experience service design processes. Cases are from 2015 UXSD workshop hosted by drhhtang. Here you can find how to present results of interviews and WAAD.
UXSD Workshop
UXSD Workshop
NTUST
For UXPA user experience design award 2016
2016.05.30 shopioneer需求分析報告
2016.05.30 shopioneer需求分析報告
NTUST
For UXPA user experience design award 2016
2016.05.30 菜單討拍拍 需求分析 台科大
2016.05.30 菜單討拍拍 需求分析 台科大
NTUST
Recommended
This presentation describes the concept and the method of User Experience Service Design Innovation by DITLDESIGN. The differences between ideas, innovation, business, and types of innovation are discussed. How DITLDESIGN conducts user experience service design innovation was presented. The lecture was given by Prof. Tang in Beijing.
2016 ICB Lecture Day Presentation / UXSDI
2016 ICB Lecture Day Presentation / UXSDI
NTUST
聯網智慧電視使用者調查與概念設計
聯網智慧電視使用者調查與概念設計
NTUST
2015 HPX iListen
2015 HPX iListen
NTUST
For UXPA user experience design award 2016
2016.05.30 shopioneer過程報告 v2
2016.05.30 shopioneer過程報告 v2
NTUST
This slide present how to conduct interview.
Interview
Interview
NTUST
There are examples for running user experience service design processes. Cases are from 2015 UXSD workshop hosted by drhhtang. Here you can find how to present results of interviews and WAAD.
UXSD Workshop
UXSD Workshop
NTUST
For UXPA user experience design award 2016
2016.05.30 shopioneer需求分析報告
2016.05.30 shopioneer需求分析報告
NTUST
For UXPA user experience design award 2016
2016.05.30 菜單討拍拍 需求分析 台科大
2016.05.30 菜單討拍拍 需求分析 台科大
NTUST
描述社會設計的概念,老人設計議題的重要性,以及DITLDESIGN社會設計案例,回憶錄大富翁。如果你對於社會設計有興趣,最後有學習社會設計過程與方法的資訊,歡迎105.10.14參加活動。
社會設計與回憶錄大富翁
社會設計與回憶錄大富翁
NTUST
For UXPA user experience design award 2016
2016.05.30 菜單討拍拍 設計概念 台科大
2016.05.30 菜單討拍拍 設計概念 台科大
NTUST
這是HPX讀書會~追逐服務設計祕辛的簡報內容。 本讀書會第一次舉辦日期:2013.4.16(二)19:00 重點: 1.第一次讀書會運作所進行的事情 2.<這就是服務設計思考!>書籍導讀(補充) 3.簡單示範
陸:Hpx 追逐『服務設計』祕辛讀書會~公開版
陸:Hpx 追逐『服務設計』祕辛讀書會~公開版
Phoebe Lu
For UXPA user experience design award 2016
2016.05.30 shopioneer概念設計報告
2016.05.30 shopioneer概念設計報告
NTUST
These slides describe how to apply customer journey map. They were created by drhhtang for design method course at NTUST.
Customer Journey Map
Customer Journey Map
NTUST
This slide explains the use of morphological tree and some applications for the students of design method course lectured by drhhtang at NTUST in 2016.
Morphological tree / Design Method
Morphological tree / Design Method
NTUST
This is the closing speech for 2015 UXPA UserFriendly conference. Prof. Tang talked about three design cases produced by DITLDESIGN to illustrate their trainings on design thinking, interaction design, and service design.
2015 uxpa closing speech by ditldesign
2015 uxpa closing speech by ditldesign
NTUST
產品設計上課參考資料 2016.09
科技於失智照護的運用案例
科技於失智照護的運用案例
NTUST
2016.10 資策會演講 雲端產品的用戶體驗檢測 重要性與作法
雲端產品的用戶體驗檢測重要性與作法
雲端產品的用戶體驗檢測重要性與作法
NTUST
描述DITLDESIGN得獎的秘方,用戶體驗服務設計流程,這個方法已經幫助DITLDESIGN在兩年內獲得三項亞洲第一次的設計獎項,也在大陸辦過多場工作坊,幫助產業創新,首次原版搬回台灣,配合上龍吟研論的深厚調研成果,歡迎2016.10.14報名參加,請Google友善物聯創新實踐。
用戶體驗服務設計流程
用戶體驗服務設計流程
NTUST
當產品可以免費地輕易取得,被替換的成本與代價之低,靠的就是用戶体驗與競爭者一較高下!獵豹移動與雪豹科技正因為重視用戶体驗,在資訊傳遞扁平化的移動互聯網時代,把精實創業強調的核心精神-"試錯",徹底執行在每一次用戶体驗的迭代打磨過程裡,達到了多個億級用戶產品的成就。這份簡報分享了一年快速迭代超過150個版本的CM Security,是如何利用定量與定性的方法找到用戶需求;如何做好設計並滿足用戶需求,進而產生習慣;如何兼顧產品留存與功能擴展並增長流量,最後商業化將流量變現。 Find me at... LinkedIN - https://tw.linkedin.com/in/ivangraphic Medium - https://medium.com/@ivangraphic Gmail - ivangraphic@gmail.com
產品設計的0到1,與1到1億
產品設計的0到1,與1到1億
Ivan Wei
This slide presents our user experience service design process for real world in DITLDESIGN. Three case studies from DITLDESIGN were adapted to illustrate our method, mindset, and results. There three projects won RedDot best of best, junior prize, and CHI SDC golden award.
User experience service design innovation for real world
User experience service design innovation for real world
NTUST
一些關於行為改變理論的分享 清晰版本下載:https://drive.google.com/open?id=0B3Fql4l-40bIMk15bU5Xck9nNTA
改變行為的設計:一些理論
改變行為的設計:一些理論
Vivian Chen
用戶體驗設計的關鍵在理解用戶/顧客需求的本質,才能真正地解決他們的問題。但常見的謬誤不外乎定義了用戶體驗或需求的偽命題;或是沒有真正地同理,並且實際去了解用戶的場景。惟有從用戶的場景與脈絡去思考,從而發現用戶在場景當下的動機與目的,才能洞察本質的問題,然後定義需求、設定產品目標,最終實現,讓產品落地。 從需求到產品落地的這份簡報,透過實際產品案例來解析,如何經由質性用戶調研發現用戶需求,並且定義產品目標;在團隊有限的資源,又如何排序需求的優先級。接著把需求轉化為產品交互設計,從概念到流程規劃、資訊架構設計、介面設計、體驗閉環、首次體驗;以及原型設計、使用性測試;最後到視覺與動效設計,檢視產品落地成果。適合初入軟體或互聯網行業的用戶介面設計以及產品設計師、產品經理閱讀與理解。 Find me at... LinkedIN - https://tw.linkedin.com/in/ivangraphic Medium - https://medium.com/@ivangraphic Gmail - ivangraphic@gmail.com
用戶體驗設計,從需求到產品落地
用戶體驗設計,從需求到產品落地
Ivan Wei
建議搭配以下一文 先別談阿里巴巴股價了,你知道什麼是電商的使用者體驗嗎? http://www.proguidescreen.com/?p=799 本簡報用於【電商的黎明-EC崛起 UX先行】研討會 (http://www.accupass.com/go/proguideec) 舉辦日期:2014年10月06日
阿里巴巴只做沒說的秘密
阿里巴巴只做沒說的秘密
Max Chang
2023 台科大設計系高中新生說明會,包含系主任介紹及說明台科大與台科大設計的特色與價值
2023 台科大設計系 高中新生說明會
2023 台科大設計系 高中新生說明會
NTUST
Student work in 2020 UX Course lectured by Prof. TANG, Hsien-Hui at DITLDESIGN in National Taiwan University of Science and Technology
Gym Gamification App Design Project
Gym Gamification App Design Project
NTUST
Student work in 2020 UX Course lectured by Prof. TANG, Hsien-Hui at DITLDESIGN in National Taiwan University of Science and Technology.
The 7-11 Openpoint UX design project
The 7-11 Openpoint UX design project
NTUST
Student work in 2020 UX Course lectured by Prof. TANG, Hsien-Hui at DITLDESIGN in National Taiwan University of Science and Technology
Taiwan Museum APP Design
Taiwan Museum APP Design
NTUST
設計驅動創新實務:全面體驗思維與管理 唐玄輝老師將利用五堂課帶領大家進入國際設計趨勢,描述設計如何協助現代企業轉型,滿足體驗經濟下多變的客戶需求與品牌變化。課程將理論與個案並重,包含社會責任與商業轉型個案,循序漸進帶領大家進入全面體驗的世界,講述設計管理策略等不同面向,協助管理者了解設計真正的價值、體會設計對於公司的影響、初探如何可以更好的運用設計增加企業的競爭力。 1. 產業趨勢變化以及設計的角色:講述產業面臨的問題以及設計如何協助企業打破困境,謀求競爭力 2. 朝向以人為本的公司:講述為何需要以人為中心,對於公司的意義與價值 3. 朝向體驗驅動的品牌:講述體驗時代如何利用體驗與客戶建立更強的連結,培養品牌忠誠度 4. 朝向體驗導向的創新方式:講述如何從事體驗導向的創新,建立客戶真正需要的產品與服務 5. 朝向全面體驗管理與策略:講述公司該如何運用體驗思維建立長遠的公司策略,測量客戶對於公司的理解
2023 設計驅動創新實務:全面體驗思維與管理
2023 設計驅動創新實務:全面體驗思維與管理
NTUST
ASUS + TDRI Speech 2022
以設計思考創造創新服務設計
以設計思考創造創新服務設計
NTUST
The master thesis focuses on how to improve the service quality of the world first AR sport competition. The contents include the design concepts and how they are evaluated. The project is done at National Taiwan University and supervised by Prof. Tang, Hsien-Hui.
2021 HADO ALL Presentation.pdf
2021 HADO ALL Presentation.pdf
NTUST
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描述社會設計的概念,老人設計議題的重要性,以及DITLDESIGN社會設計案例,回憶錄大富翁。如果你對於社會設計有興趣,最後有學習社會設計過程與方法的資訊,歡迎105.10.14參加活動。
社會設計與回憶錄大富翁
社會設計與回憶錄大富翁
NTUST
For UXPA user experience design award 2016
2016.05.30 菜單討拍拍 設計概念 台科大
2016.05.30 菜單討拍拍 設計概念 台科大
NTUST
這是HPX讀書會~追逐服務設計祕辛的簡報內容。 本讀書會第一次舉辦日期:2013.4.16(二)19:00 重點: 1.第一次讀書會運作所進行的事情 2.<這就是服務設計思考!>書籍導讀(補充) 3.簡單示範
陸:Hpx 追逐『服務設計』祕辛讀書會~公開版
陸:Hpx 追逐『服務設計』祕辛讀書會~公開版
Phoebe Lu
For UXPA user experience design award 2016
2016.05.30 shopioneer概念設計報告
2016.05.30 shopioneer概念設計報告
NTUST
These slides describe how to apply customer journey map. They were created by drhhtang for design method course at NTUST.
Customer Journey Map
Customer Journey Map
NTUST
This slide explains the use of morphological tree and some applications for the students of design method course lectured by drhhtang at NTUST in 2016.
Morphological tree / Design Method
Morphological tree / Design Method
NTUST
This is the closing speech for 2015 UXPA UserFriendly conference. Prof. Tang talked about three design cases produced by DITLDESIGN to illustrate their trainings on design thinking, interaction design, and service design.
2015 uxpa closing speech by ditldesign
2015 uxpa closing speech by ditldesign
NTUST
產品設計上課參考資料 2016.09
科技於失智照護的運用案例
科技於失智照護的運用案例
NTUST
2016.10 資策會演講 雲端產品的用戶體驗檢測 重要性與作法
雲端產品的用戶體驗檢測重要性與作法
雲端產品的用戶體驗檢測重要性與作法
NTUST
描述DITLDESIGN得獎的秘方,用戶體驗服務設計流程,這個方法已經幫助DITLDESIGN在兩年內獲得三項亞洲第一次的設計獎項,也在大陸辦過多場工作坊,幫助產業創新,首次原版搬回台灣,配合上龍吟研論的深厚調研成果,歡迎2016.10.14報名參加,請Google友善物聯創新實踐。
用戶體驗服務設計流程
用戶體驗服務設計流程
NTUST
當產品可以免費地輕易取得,被替換的成本與代價之低,靠的就是用戶体驗與競爭者一較高下!獵豹移動與雪豹科技正因為重視用戶体驗,在資訊傳遞扁平化的移動互聯網時代,把精實創業強調的核心精神-"試錯",徹底執行在每一次用戶体驗的迭代打磨過程裡,達到了多個億級用戶產品的成就。這份簡報分享了一年快速迭代超過150個版本的CM Security,是如何利用定量與定性的方法找到用戶需求;如何做好設計並滿足用戶需求,進而產生習慣;如何兼顧產品留存與功能擴展並增長流量,最後商業化將流量變現。 Find me at... LinkedIN - https://tw.linkedin.com/in/ivangraphic Medium - https://medium.com/@ivangraphic Gmail - ivangraphic@gmail.com
產品設計的0到1,與1到1億
產品設計的0到1,與1到1億
Ivan Wei
This slide presents our user experience service design process for real world in DITLDESIGN. Three case studies from DITLDESIGN were adapted to illustrate our method, mindset, and results. There three projects won RedDot best of best, junior prize, and CHI SDC golden award.
User experience service design innovation for real world
User experience service design innovation for real world
NTUST
一些關於行為改變理論的分享 清晰版本下載:https://drive.google.com/open?id=0B3Fql4l-40bIMk15bU5Xck9nNTA
改變行為的設計:一些理論
改變行為的設計:一些理論
Vivian Chen
用戶體驗設計的關鍵在理解用戶/顧客需求的本質,才能真正地解決他們的問題。但常見的謬誤不外乎定義了用戶體驗或需求的偽命題;或是沒有真正地同理,並且實際去了解用戶的場景。惟有從用戶的場景與脈絡去思考,從而發現用戶在場景當下的動機與目的,才能洞察本質的問題,然後定義需求、設定產品目標,最終實現,讓產品落地。 從需求到產品落地的這份簡報,透過實際產品案例來解析,如何經由質性用戶調研發現用戶需求,並且定義產品目標;在團隊有限的資源,又如何排序需求的優先級。接著把需求轉化為產品交互設計,從概念到流程規劃、資訊架構設計、介面設計、體驗閉環、首次體驗;以及原型設計、使用性測試;最後到視覺與動效設計,檢視產品落地成果。適合初入軟體或互聯網行業的用戶介面設計以及產品設計師、產品經理閱讀與理解。 Find me at... LinkedIN - https://tw.linkedin.com/in/ivangraphic Medium - https://medium.com/@ivangraphic Gmail - ivangraphic@gmail.com
用戶體驗設計,從需求到產品落地
用戶體驗設計,從需求到產品落地
Ivan Wei
建議搭配以下一文 先別談阿里巴巴股價了,你知道什麼是電商的使用者體驗嗎? http://www.proguidescreen.com/?p=799 本簡報用於【電商的黎明-EC崛起 UX先行】研討會 (http://www.accupass.com/go/proguideec) 舉辦日期:2014年10月06日
阿里巴巴只做沒說的秘密
阿里巴巴只做沒說的秘密
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社會設計與回憶錄大富翁
社會設計與回憶錄大富翁
2016.05.30 菜單討拍拍 設計概念 台科大
2016.05.30 菜單討拍拍 設計概念 台科大
陸:Hpx 追逐『服務設計』祕辛讀書會~公開版
陸:Hpx 追逐『服務設計』祕辛讀書會~公開版
2016.05.30 shopioneer概念設計報告
2016.05.30 shopioneer概念設計報告
Customer Journey Map
Customer Journey Map
Morphological tree / Design Method
Morphological tree / Design Method
2015 uxpa closing speech by ditldesign
2015 uxpa closing speech by ditldesign
科技於失智照護的運用案例
科技於失智照護的運用案例
雲端產品的用戶體驗檢測重要性與作法
雲端產品的用戶體驗檢測重要性與作法
用戶體驗服務設計流程
用戶體驗服務設計流程
產品設計的0到1,與1到1億
產品設計的0到1,與1到1億
User experience service design innovation for real world
User experience service design innovation for real world
改變行為的設計:一些理論
改變行為的設計:一些理論
用戶體驗設計,從需求到產品落地
用戶體驗設計,從需求到產品落地
阿里巴巴只做沒說的秘密
阿里巴巴只做沒說的秘密
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2023 台科大設計系 高中新生說明會
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Taiwan Museum APP Design
NTUST
設計驅動創新實務:全面體驗思維與管理 唐玄輝老師將利用五堂課帶領大家進入國際設計趨勢,描述設計如何協助現代企業轉型,滿足體驗經濟下多變的客戶需求與品牌變化。課程將理論與個案並重,包含社會責任與商業轉型個案,循序漸進帶領大家進入全面體驗的世界,講述設計管理策略等不同面向,協助管理者了解設計真正的價值、體會設計對於公司的影響、初探如何可以更好的運用設計增加企業的競爭力。 1. 產業趨勢變化以及設計的角色:講述產業面臨的問題以及設計如何協助企業打破困境,謀求競爭力 2. 朝向以人為本的公司:講述為何需要以人為中心,對於公司的意義與價值 3. 朝向體驗驅動的品牌:講述體驗時代如何利用體驗與客戶建立更強的連結,培養品牌忠誠度 4. 朝向體驗導向的創新方式:講述如何從事體驗導向的創新,建立客戶真正需要的產品與服務 5. 朝向全面體驗管理與策略:講述公司該如何運用體驗思維建立長遠的公司策略,測量客戶對於公司的理解
2023 設計驅動創新實務:全面體驗思維與管理
2023 設計驅動創新實務:全面體驗思維與管理
NTUST
ASUS + TDRI Speech 2022
以設計思考創造創新服務設計
以設計思考創造創新服務設計
NTUST
The master thesis focuses on how to improve the service quality of the world first AR sport competition. The contents include the design concepts and how they are evaluated. The project is done at National Taiwan University and supervised by Prof. Tang, Hsien-Hui.
2021 HADO ALL Presentation.pdf
2021 HADO ALL Presentation.pdf
NTUST
以用戶體驗思維提升 7-Eleven會員貢獻度 台灣連鎖便利商店產業持續成長,近年來積極佈局數位轉型與會員經營,三大超商(7–ELEVEN、全家、萊爾富)分別透過APP深耕會員忠誠度,打造會員經濟,而全家透過APP掌握高頻次高客單的前2%會員,創造全家整體 10% 的營收,然而7–ELEVEN在台灣具有通路數量、跨品牌優勢,在數位轉型的發展上遇到了挑戰,在三大超商對比之下,面臨會員人數貢獻低、APP評分最低,APP中也充斥集團旗下品牌廣告與資訊,導致系統緩慢、資訊繁雜,APP用戶體驗低評價的情形。 透過優化7–ELEVEN OPEN POINT APP用戶體驗,掌握前2%超級用戶,從點數囤積者變為點數達人,提升會員貢獻度,創造7–ELEVEN營收成長。 透過調研了解到使用者在點數機制上有理解不足的問題、APP廣告機制混亂的問題,梳理在APP操作流程上的痛點,我們除了更新既有點數功能使用APP用戶體驗之外,也將廣告也串連7–ELEVEN品牌生態圈策略,提升使用者探索城市的機會。 從7–ELEVEN商業策略思考,往前一步到使用者調研,在APP用戶體驗上進行分析,進而提出優化既有功能設計解法,到介面視覺上資訊架構呈現,也同時呼應7–ELEVEN在APP發展上的品牌策略提出創新功能,作為7–ELEVEN後續能夠持續提升用戶體驗的設計建議。 成員名單 曾鈺婷|M10810124@gapps.ntust.edu.tw 翁健嘉|k450199@gmail.com 吳怡儒|yijuwu1992@gmail.com 林冠宏|j1988102@gmail.com from 2020 DITL UX Advanced Course
7-Eleven OPEN POINT APP設計
7-Eleven OPEN POINT APP設計
NTUST
設計說明 本UX設計團隊從線下場域觀展者的角度出發,以使用習慣與觀展情境為基礎,結合藍芽Beacon技術為臺灣博物館設計一套跨渠道的體驗服務。從前期研究,透過觀眾路訪、跟隨並觀察目標使用族群,發現觀展者期望獲得沉浸式的觀展體驗,設計團隊以此為設計目標提出四大核心功能概念,完善使用者在臺灣博物館觀展體驗。 其一功能由於現有的「語音導覽」功能與實際場域的結合不完善,使用者無法透過「語音導覽」成功進行有脈絡的學習體驗,因此設計團隊重新依循觀展邏輯提出新的語音導覽介面,在設計測試驗證階段透過模擬科技的「綠野仙蹤法」順利讓使用者完成「語音導覽體驗」,證明語音導覽設計上需考量跨渠道整合,才能為使用者提供線上線下一致的觀展體驗。 成員名單 鄭博允、吳佳玲、鄭羽汎 聯絡方式 鄭博允 | m10810208@gapps.ntust.edu.tw 吳佳玲 | Lynnwu830@gmail.com 鄭羽汎 | 498j1019@gmail.com from 2020 DITL UX Advanced Course
Taiwan Museum 台灣博物館APP跨渠道體驗設計
Taiwan Museum 台灣博物館APP跨渠道體驗設計
NTUST
設計說明 本UX設計團隊「運用遊戲化APP協助非專業健身者養成健身習慣」。經由健身產業研究與市場分析,發現台灣健身市場雖逐年增長,但實體健身房平均會員流失率高達60-70%,大型連鎖健身房試圖透過線上社群,強化會員黏著度,以提升會員續約率(北極星指標),然而成效不佳。 接著我們再透過用戶訪談與族群象限分析,發現未建立運動習慣之被動型健身者是健身房主要流失的客群。接著透過顧客旅程地圖,以被動型健身者角度出發,歸納出習慣養成歷程中的主要痛點,因缺乏自主健身動機,仰賴好友相約督促,導致中斷運動,缺乏回到健身房的誘因,以及在有限的時間內無法看見運動成效,導致成就感低。 了解健身者真實需求後,進而轉化為核心功能概念,以幫助培養健身習慣為目標,建立親近好友為基礎建立穩固的督促與陪伴機制,與貼身個人化的健身規劃,再以蟲蟲蛻變的過程,視覺化用戶之健身成果。打破實體健身房,空間與時間的限制,營造虛擬社群,協助實體健身房提升用留存率。 成員名單 周美如、王韋婷、陳躍中、許瑋芹 聯絡方式 周美如 | ruby850710@gmail.com 王韋婷 | mamegoma031@gmail.com 陳躍中 | middle8812@gmail.com 許瑋芹 | weiqin0104@gmail.com (edited) from 2020 DITL UX Advanced Course
FIT UXER APP 運用遊戲化設計協助非專業健身者養成健身習慣
FIT UXER APP 運用遊戲化設計協助非專業健身者養成健身習慣
NTUST
DITLDESIGN Service Design Selected Cases If you are interested in our service, please contact www.ditldesign.com
2020.03.09 ditldesign service design cases v2ss
2020.03.09 ditldesign service design cases v2ss
NTUST
Service Plus是DITLDESIGN團隊的服務設計案,試圖建立優良的服務設計知識服務。 3/23的大會總共有340人,會場票卷全部販賣完畢,工作團隊於志工沒有座位,大會貴票卷大約是25%,學生票大約是22%。3/24的五場工作坊總共114人。大會參與者有30%為管理階層,line總經理帶領公司成員全程參與,共計有100多家企業,包含不少國際級公司。 共有來自歐洲、大陸、台灣的12位講者,及邀請的12位嘉賓,都是服務設計的實務工作者,同時結合台灣主要的服務設計組織與公司,以及相關書店。 核心工作團隊為17位成員,除主辦人唐玄輝教授,全部是其指導學生及臺灣科技大學的學生。 線上線下活動規劃豐富,共20個服務模組。大會出席率達98%,閉幕時還有約95%以上的參與者。大會整體NPS達34,推薦者達1/3。 大會未申請任何政府補助,試圖用商業運作確認服務品質,最後收支平衡。 Service Plus conference is the service project executed by DITLDESIGN in an attempt to establish a high quality service design knowledge service. There were 340 participants in the conference on 23rd of March. All tickets were sold out resulting in no seats for volunteers and organizers. 25% of the participants were VIP guests while 22% were students. There were 114 participants for the workshops on 24th of March. 30% of the participants were manager levels. One of them is the CEO of line Taiwan. They were from more than 100 companies, including some international companies. The 12 speakers were from Europe, China, and Taiwan, and all of them are currently service design practitioners in big companies or design consultancies. We also invited local service design practitioners and publishers. The core working team includes 17 members, being Prof. TANG and his supervised students. There were various online and offline activities, including 20 service modules. The attendance rate reached 98% while there were still 95% remained until the closing ceremony. The overall NPS reaches 34. Promoters occupied 1/3 of the participants. We did not apply any governmental support for the evnet because we intended to examine the service quality through financial results. In the end, we reached a break-even-point.
2019 Service Plus 總結重點報告 Service+2019 summary outline 0418
2019 Service Plus 總結重點報告 Service+2019 summary outline 0418
NTUST
新零售在過去兩年成為產業的重點,其中當往線下移動時店面的服務就成為體驗的重點。線下體驗的服務設計要如何檢測是本簡報的重點,我們透過DITLDESIGN兩位資深服務設計師的報告,可以看到傳統的線下店(Chenjinkai Office),與強調線上購買線下體驗的新零售線下店(Life 8)的差異。 透過人物畫像(Persona)顧客歷程(customer journey)及接觸點(MOT)的分析,我們可以清楚地發現傳統零售尚未數位轉型的缺點,以及新零售缺乏經驗時,進入線下店經營後的諸多問題,但是以實體店而言,傳統電商所犯的錯誤與服務痛點還是比傳統零售店家多一些。 另外,服務設計實務的重點,其實不是客戶歷程與服務藍圖等表格,而是對於場景(scenario)內,人與不同渠道互動的內容。所以服務設計調查的重點在於,深刻的了解互動間產生的問題與機會點,進而重新建立服務歷程。 最後,服務歷程的調查與傳統設計流程一樣,設計師必須參與,因為參與現場可以增加對於問題的感受,以及強化設計概念的產出,對於問題釐清與創意激發有正面的效果,而這是無法從閱讀他人報告中所得到的。
Ditldesign service report of Male Shoes Retails
Ditldesign service report of Male Shoes Retails
NTUST
for UOID course
Uoid04 the details of design thinking
Uoid04 the details of design thinking
NTUST
for uoid course
Uoid03 / the enlightenment of design thinking
Uoid03 / the enlightenment of design thinking
NTUST
臺灣科技大學 設計系 使用者導向創新課程 介紹簡報 本課程今年會有兩個專案,一是服務設計,二是科技用戶體驗設計,透過產業趨勢、演講、工作坊,帶領同學進入使用者導向創新設計歷程。
2018 uoid orientation
2018 uoid orientation
NTUST
F2E originated from the professionals handling front-end coding of webs in the internet era. They play an important role in the presentation and interaction of webs, and are the frontline uses encounter. Good F2E can greatly improve the quality of user experience. When entering the era of new service design, the touch points between users and service are getting diverse. Not only digital user interface, but also a physical user interface, voice user interface, and even human-to-human contacts are included in the trend of online-offline integration. Facing new service system, we might redefine F2E as engineers who utilize service persons, physical environments, digital tools and environments to establish service systems. Therefore, the jobs of F2E are more diverse and splendid. This talk will share our near-future imagination for service F2E. https://2018.fedc.tw/
Appreciating the multifaceted F2E from user experience to service design
Appreciating the multifaceted F2E from user experience to service design
NTUST
2018年是新服務設計的元年,主要是由新零售所帶來的創新與思維變化,進而產生新的服務設計需求。本演講從DITLDESIGN總監唐玄輝分享,先透過7days, Switch, 復康巴士說明傳統服務設計的特色與重點。 進而透過東方航空、阿里巴巴中供鐵軍、智能音箱、盒馬鮮生、超級物種、猩便利等案例,說明新零售背後的意涵,其所描述的新服務設計重點,以及面對新服務設計的市場,相關從業人員的機會。 本演講內容為三小時企業內訓的濃縮,可以一窺新服務設計的範疇與目標,及了解新零售創新的變化,分享給UiGathering的夥伴。
新零售 新服務 新設計 UiGathering final version
新零售 新服務 新設計 UiGathering final version
NTUST
2017.12 DITLDESIGN 的團隊介紹
DITLDESIGN INTRO 簡介
DITLDESIGN INTRO 簡介
NTUST
此簡報說明,透過服務設計優化動物之家的領養體驗,依據領養情境的前、中、後提出創新領養服務。 包含我們前期針對民眾的領養需求調研,而提出『Take me』重要決定,輕鬆做設計提案影片,並藉由前期提案與動物之家協同共創設計,挖掘工作人員痛點期望,最後完成終極版領養服務。 希望透過此服務讓領養者在前期可細細探索領養意願,領養中期真實感受動物之家的生命,後期則是能以便利的方式進行諮詢,無論是否領養成功,歷經此服務對生命會有更深的體認。
動物之家 領養流程服務設計優化 v2
動物之家 領養流程服務設計優化 v2
NTUST
More from NTUST
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2023 台科大設計系 高中新生說明會
2023 台科大設計系 高中新生說明會
Gym Gamification App Design Project
Gym Gamification App Design Project
The 7-11 Openpoint UX design project
The 7-11 Openpoint UX design project
Taiwan Museum APP Design
Taiwan Museum APP Design
2023 設計驅動創新實務:全面體驗思維與管理
2023 設計驅動創新實務:全面體驗思維與管理
以設計思考創造創新服務設計
以設計思考創造創新服務設計
2021 HADO ALL Presentation.pdf
2021 HADO ALL Presentation.pdf
7-Eleven OPEN POINT APP設計
7-Eleven OPEN POINT APP設計
Taiwan Museum 台灣博物館APP跨渠道體驗設計
Taiwan Museum 台灣博物館APP跨渠道體驗設計
FIT UXER APP 運用遊戲化設計協助非專業健身者養成健身習慣
FIT UXER APP 運用遊戲化設計協助非專業健身者養成健身習慣
2020.03.09 ditldesign service design cases v2ss
2020.03.09 ditldesign service design cases v2ss
2019 Service Plus 總結重點報告 Service+2019 summary outline 0418
2019 Service Plus 總結重點報告 Service+2019 summary outline 0418
Ditldesign service report of Male Shoes Retails
Ditldesign service report of Male Shoes Retails
Uoid04 the details of design thinking
Uoid04 the details of design thinking
Uoid03 / the enlightenment of design thinking
Uoid03 / the enlightenment of design thinking
2018 uoid orientation
2018 uoid orientation
Appreciating the multifaceted F2E from user experience to service design
Appreciating the multifaceted F2E from user experience to service design
新零售 新服務 新設計 UiGathering final version
新零售 新服務 新設計 UiGathering final version
DITLDESIGN INTRO 簡介
DITLDESIGN INTRO 簡介
動物之家 領養流程服務設計優化 v2
動物之家 領養流程服務設計優化 v2
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一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
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