SlideShare a Scribd company logo
1 of 10
Download to read offline
APP DESIGN PROCESS
ADS
APPLICATION DEFINITION STATEMENT


•a concise, concrete declaration of an app’s main purpose and its intended
 audience

• usethe definition statement to decide if potential features and behaviors make
 sense
LIST ALL THE FEATURES YOU THINK
               USERS MIGHT LIKE
• an   app that helps people shop for groceries
• come  up with a list of related tasks (potential features) that users might be
 interested in
• VERB

        •Creating lists                      •Getting and using coupons
        •Getting recipes                     •Viewing cooking demos
        •Comparing prices                    •Exploring different cuisines
        •Locating stores                     •Finding ingredient substitutions
        •Annotating recipes
DETERMINE WHO YOUR USERS ARE

•   Usually cook at home or prefer ready-made meals
•   Are committed coupon-users or think that coupons aren’t worth the effort
•   Enjoy hunting for speciality ingredients or seldom venture beyond the basics
•   Follow recipes strictly or use recipes as inspiration
•   Buy small amounts frequently or buy in bulk infrequently
•   Want to keep several in-progress lists for different purposes or just want to remember
    a few things to buy on the way home
•   Insist on specific brands or make do with the most convenient alternatives
DETERMINE WHO YOUR USERS ARE ~


• imaginethat you decide on three characteristics that best describe your target
 audience:

• USER: Love to experiment with recipes, are often in a hurry, and are thrifty (if it
 doesn’t take too much effort).
FILTER THE FEATURE LIST THROUGH THE
        AUDIENCE DEFINITION
• Great APPs      have a laser focus on the task users want to accomplish.

• it’s   not likely that every feature would be equally useful to every user

• it’s
     not likely that every feature would be equally appreciated by the audience
  you defined

• TASKS: Creating     lists, getting and using coupons, and getting recipes

• ADS: A     shopping list creation tool for thrifty people who love to cook.
DON’T STOP THERE

• Useyour application definition statement throughout the development process
 to determine the suitability of features, controls, and terminology

• askyourself whether it is essential to the main purpose of your app and to your
 target audience

• your
     users are interested in adventurous cooking, so emphasizing boxed cake
 mixes and ready-made meals would probably not be appreciated.

• ask
    yourself whether your users appreciate a simple, streamlined style or a more
 overtly thematic style
DON’T STOP THERE ~

• although your grocery list app needs to be easy to understand and quick to use,
 your audience is likely to appreciate a themed UI that includes beautiful pictures
 of ingredients and meals.

• Asyou consider the terminology to use, strive to match your audience’s
 expertise with the subject.

• Eventhough your audience might not be made up of expert chefs, you’re fairly
 confident that they appreciate seeing the proper terms for ingredients and
 techniques.
CONVERGENCE

• IOS    Human Interface Guidelines + IDEO Scenario Approach

• Problem    Statement + 5W1H + Target Users + Character Mapping

• Application   Definition Statement + Tasks + Users

 • The    purpose of your application
 • Who      it’s for and how they’ll use it
 • Its   core functionality
App design process part I

More Related Content

Viewers also liked

How to build a thriving online community
How to build a thriving online communityHow to build a thriving online community
How to build a thriving online community
FeverBee Limited
 

Viewers also liked (17)

SEO-measurement-ROI
SEO-measurement-ROISEO-measurement-ROI
SEO-measurement-ROI
 
Vincent Boom (Shoulders of Giants): How To Use Your Community To Transform Yo...
Vincent Boom (Shoulders of Giants): How To Use Your Community To Transform Yo...Vincent Boom (Shoulders of Giants): How To Use Your Community To Transform Yo...
Vincent Boom (Shoulders of Giants): How To Use Your Community To Transform Yo...
 
Blaise Grimes-Viort (eModeration): How To Scale A Global Community Tea
Blaise Grimes-Viort (eModeration): How To Scale A Global Community TeaBlaise Grimes-Viort (eModeration): How To Scale A Global Community Tea
Blaise Grimes-Viort (eModeration): How To Scale A Global Community Tea
 
Advanced growth techniques from Pinterest’s growth expert - John Egan
Advanced growth techniques from Pinterest’s growth expert - John EganAdvanced growth techniques from Pinterest’s growth expert - John Egan
Advanced growth techniques from Pinterest’s growth expert - John Egan
 
Exposing and Fixing Common App Performance Problems
Exposing and Fixing Common App Performance ProblemsExposing and Fixing Common App Performance Problems
Exposing and Fixing Common App Performance Problems
 
Learn how Intuit created an application-aware network performance platform
Learn how Intuit created an application-aware network performance platformLearn how Intuit created an application-aware network performance platform
Learn how Intuit created an application-aware network performance platform
 
Detect and Fix Performance Problems Faster
Detect and Fix Performance Problems FasterDetect and Fix Performance Problems Faster
Detect and Fix Performance Problems Faster
 
Developing Powerful Audience Personas For Successful Online Engagement - Laur...
Developing Powerful Audience Personas For Successful Online Engagement - Laur...Developing Powerful Audience Personas For Successful Online Engagement - Laur...
Developing Powerful Audience Personas For Successful Online Engagement - Laur...
 
Suffering from “Franken” Monitoring?
Suffering from “Franken” Monitoring?Suffering from “Franken” Monitoring?
Suffering from “Franken” Monitoring?
 
How to build a thriving online community
How to build a thriving online communityHow to build a thriving online community
How to build a thriving online community
 
Take Control of Application Performance
Take Control of Application PerformanceTake Control of Application Performance
Take Control of Application Performance
 
[2015 Oracle Cloud Summit] 11. Marketing Cloud - 고객 행동 분석 및 리드 양성을 통한 마케팅 효율성 향상
[2015 Oracle Cloud Summit] 11. Marketing Cloud - 고객 행동 분석 및 리드 양성을 통한 마케팅 효율성 향상[2015 Oracle Cloud Summit] 11. Marketing Cloud - 고객 행동 분석 및 리드 양성을 통한 마케팅 효율성 향상
[2015 Oracle Cloud Summit] 11. Marketing Cloud - 고객 행동 분석 및 리드 양성을 통한 마케팅 효율성 향상
 
Why and How to Monitor Application Performance in Azure
Why and How to Monitor Application Performance in AzureWhy and How to Monitor Application Performance in Azure
Why and How to Monitor Application Performance in Azure
 
The Need for Unified Performance Management
The Need for Unified Performance ManagementThe Need for Unified Performance Management
The Need for Unified Performance Management
 
The 3 Steps to a Successful Statement of Work
The 3 Steps to a Successful Statement of WorkThe 3 Steps to a Successful Statement of Work
The 3 Steps to a Successful Statement of Work
 
Riverbed Remote Office/Branch Office IT Survey
Riverbed Remote Office/Branch Office IT SurveyRiverbed Remote Office/Branch Office IT Survey
Riverbed Remote Office/Branch Office IT Survey
 
Modernizing Edge IT with Riverbed SteelFusion
Modernizing Edge IT with Riverbed SteelFusionModernizing Edge IT with Riverbed SteelFusion
Modernizing Edge IT with Riverbed SteelFusion
 

Similar to App design process part I

NGA FINAL PRESENTATION 2.9.14
NGA FINAL PRESENTATION 2.9.14NGA FINAL PRESENTATION 2.9.14
NGA FINAL PRESENTATION 2.9.14
Jack Matsen
 
Roadmapping the Product Roadmap (ProductCamp Boston 2016)
Roadmapping the Product Roadmap (ProductCamp Boston 2016)Roadmapping the Product Roadmap (ProductCamp Boston 2016)
Roadmapping the Product Roadmap (ProductCamp Boston 2016)
ProductCamp Boston
 

Similar to App design process part I (20)

Capstone_Project_(Product_Management_Fundamentals).pptx
Capstone_Project_(Product_Management_Fundamentals).pptxCapstone_Project_(Product_Management_Fundamentals).pptx
Capstone_Project_(Product_Management_Fundamentals).pptx
 
Marketing plan for "Foodpanion",a cookery mobile app
Marketing plan for "Foodpanion",a cookery mobile appMarketing plan for "Foodpanion",a cookery mobile app
Marketing plan for "Foodpanion",a cookery mobile app
 
Marketing plan for a new android app
Marketing plan for a new android appMarketing plan for a new android app
Marketing plan for a new android app
 
Marketing Plan for an android app
Marketing Plan for an android appMarketing Plan for an android app
Marketing Plan for an android app
 
MARKETING PLAN FOR ANDROID APP
MARKETING PLAN FOR ANDROID APPMARKETING PLAN FOR ANDROID APP
MARKETING PLAN FOR ANDROID APP
 
NGA FINAL PRESENTATION 2.9.14
NGA FINAL PRESENTATION 2.9.14NGA FINAL PRESENTATION 2.9.14
NGA FINAL PRESENTATION 2.9.14
 
IDEA - iWantToEat, Venture Lab 2012, Final OAP report
IDEA - iWantToEat, Venture Lab 2012, Final OAP reportIDEA - iWantToEat, Venture Lab 2012, Final OAP report
IDEA - iWantToEat, Venture Lab 2012, Final OAP report
 
Roadmapping the Product Roadmap (ProductCamp Boston 2016)
Roadmapping the Product Roadmap (ProductCamp Boston 2016)Roadmapping the Product Roadmap (ProductCamp Boston 2016)
Roadmapping the Product Roadmap (ProductCamp Boston 2016)
 
Cook for love marketing plan
Cook for love marketing planCook for love marketing plan
Cook for love marketing plan
 
13.entrep marketing mix.pptx
13.entrep marketing mix.pptx13.entrep marketing mix.pptx
13.entrep marketing mix.pptx
 
Heuristic Evaluations: Beyond the Academic Review
Heuristic Evaluations: Beyond the Academic ReviewHeuristic Evaluations: Beyond the Academic Review
Heuristic Evaluations: Beyond the Academic Review
 
UXD - A quick overview on what you need to work with your UX team
UXD - A quick overview on what you need to work with your UX team UXD - A quick overview on what you need to work with your UX team
UXD - A quick overview on what you need to work with your UX team
 
GET FIT Marketing Plan
GET FIT Marketing PlanGET FIT Marketing Plan
GET FIT Marketing Plan
 
7 Step Marketing Toolkit: East Midlands Members Day 19th March 2014
7 Step Marketing Toolkit: East Midlands Members Day 19th March 20147 Step Marketing Toolkit: East Midlands Members Day 19th March 2014
7 Step Marketing Toolkit: East Midlands Members Day 19th March 2014
 
Learning from Shopkeepers: Content Strategy for eCommerce
Learning from Shopkeepers: Content Strategy for eCommerceLearning from Shopkeepers: Content Strategy for eCommerce
Learning from Shopkeepers: Content Strategy for eCommerce
 
Affiliate Experience: Fast Food or Fine Dining?
Affiliate Experience: Fast Food or Fine Dining?Affiliate Experience: Fast Food or Fine Dining?
Affiliate Experience: Fast Food or Fine Dining?
 
Season's Eating
Season's Eating Season's Eating
Season's Eating
 
User focused design
User focused designUser focused design
User focused design
 
MKT 365 Week 6
MKT 365 Week 6MKT 365 Week 6
MKT 365 Week 6
 
New Store
New StoreNew Store
New Store
 

More from NTUST

7-Eleven OPEN POINT APP設計
7-Eleven OPEN POINT APP設計 7-Eleven OPEN POINT APP設計
7-Eleven OPEN POINT APP設計
NTUST
 
FIT UXER APP 運用遊戲化設計協助非專業健身者養成健身習慣
FIT UXER APP 運用遊戲化設計協助非專業健身者養成健身習慣FIT UXER APP 運用遊戲化設計協助非專業健身者養成健身習慣
FIT UXER APP 運用遊戲化設計協助非專業健身者養成健身習慣
NTUST
 
2019 Service Plus 總結重點報告 Service+2019 summary outline 0418
2019 Service Plus 總結重點報告 Service+2019 summary outline 04182019 Service Plus 總結重點報告 Service+2019 summary outline 0418
2019 Service Plus 總結重點報告 Service+2019 summary outline 0418
NTUST
 
Uoid04 the details of design thinking
Uoid04 the details of design thinkingUoid04 the details of design thinking
Uoid04 the details of design thinking
NTUST
 
Uoid03 / the enlightenment of design thinking
Uoid03 / the enlightenment of design thinkingUoid03 / the enlightenment of design thinking
Uoid03 / the enlightenment of design thinking
NTUST
 

More from NTUST (20)

2023 台科大設計系 高中新生說明會
2023 台科大設計系 高中新生說明會2023 台科大設計系 高中新生說明會
2023 台科大設計系 高中新生說明會
 
Gym Gamification App Design Project
Gym Gamification App Design ProjectGym Gamification App Design Project
Gym Gamification App Design Project
 
The 7-11 Openpoint UX design project
The 7-11 Openpoint UX design projectThe 7-11 Openpoint UX design project
The 7-11 Openpoint UX design project
 
Taiwan Museum APP Design
Taiwan Museum APP DesignTaiwan Museum APP Design
Taiwan Museum APP Design
 
2023 設計驅動創新實務:全面體驗思維與管理
2023 設計驅動創新實務:全面體驗思維與管理2023 設計驅動創新實務:全面體驗思維與管理
2023 設計驅動創新實務:全面體驗思維與管理
 
以設計思考創造創新服務設計
以設計思考創造創新服務設計以設計思考創造創新服務設計
以設計思考創造創新服務設計
 
2021 HADO ALL Presentation.pdf
2021 HADO ALL Presentation.pdf2021 HADO ALL Presentation.pdf
2021 HADO ALL Presentation.pdf
 
7-Eleven OPEN POINT APP設計
7-Eleven OPEN POINT APP設計 7-Eleven OPEN POINT APP設計
7-Eleven OPEN POINT APP設計
 
Taiwan Museum 台灣博物館APP跨渠道體驗設計
Taiwan Museum 台灣博物館APP跨渠道體驗設計Taiwan Museum 台灣博物館APP跨渠道體驗設計
Taiwan Museum 台灣博物館APP跨渠道體驗設計
 
FIT UXER APP 運用遊戲化設計協助非專業健身者養成健身習慣
FIT UXER APP 運用遊戲化設計協助非專業健身者養成健身習慣FIT UXER APP 運用遊戲化設計協助非專業健身者養成健身習慣
FIT UXER APP 運用遊戲化設計協助非專業健身者養成健身習慣
 
2020.03.09 ditldesign service design cases v2ss
2020.03.09 ditldesign service design cases v2ss2020.03.09 ditldesign service design cases v2ss
2020.03.09 ditldesign service design cases v2ss
 
2019 Service Plus 總結重點報告 Service+2019 summary outline 0418
2019 Service Plus 總結重點報告 Service+2019 summary outline 04182019 Service Plus 總結重點報告 Service+2019 summary outline 0418
2019 Service Plus 總結重點報告 Service+2019 summary outline 0418
 
Ditldesign service report of Male Shoes Retails
Ditldesign service report of Male Shoes RetailsDitldesign service report of Male Shoes Retails
Ditldesign service report of Male Shoes Retails
 
Uoid04 the details of design thinking
Uoid04 the details of design thinkingUoid04 the details of design thinking
Uoid04 the details of design thinking
 
Uoid03 / the enlightenment of design thinking
Uoid03 / the enlightenment of design thinkingUoid03 / the enlightenment of design thinking
Uoid03 / the enlightenment of design thinking
 
2018 uoid orientation
2018 uoid orientation2018 uoid orientation
2018 uoid orientation
 
Appreciating the multifaceted F2E from user experience to service design
Appreciating the multifaceted F2E from user experience to service designAppreciating the multifaceted F2E from user experience to service design
Appreciating the multifaceted F2E from user experience to service design
 
新零售 新服務 新設計 UiGathering final version
新零售 新服務 新設計 UiGathering final version新零售 新服務 新設計 UiGathering final version
新零售 新服務 新設計 UiGathering final version
 
DITLDESIGN INTRO 簡介
DITLDESIGN INTRO 簡介DITLDESIGN INTRO 簡介
DITLDESIGN INTRO 簡介
 
動物之家 領養流程服務設計優化 v2
動物之家 領養流程服務設計優化 v2動物之家 領養流程服務設計優化 v2
動物之家 領養流程服務設計優化 v2
 

Recently uploaded

The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
kauryashika82
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 

Recently uploaded (20)

Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric  nursing HISTORY  COLLECTION  .docxpsychiatric  nursing HISTORY  COLLECTION  .docx
psychiatric nursing HISTORY COLLECTION .docx
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptx
 
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesEnergy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 

App design process part I

  • 2. ADS APPLICATION DEFINITION STATEMENT •a concise, concrete declaration of an app’s main purpose and its intended audience • usethe definition statement to decide if potential features and behaviors make sense
  • 3. LIST ALL THE FEATURES YOU THINK USERS MIGHT LIKE • an app that helps people shop for groceries • come up with a list of related tasks (potential features) that users might be interested in • VERB •Creating lists •Getting and using coupons •Getting recipes •Viewing cooking demos •Comparing prices •Exploring different cuisines •Locating stores •Finding ingredient substitutions •Annotating recipes
  • 4. DETERMINE WHO YOUR USERS ARE • Usually cook at home or prefer ready-made meals • Are committed coupon-users or think that coupons aren’t worth the effort • Enjoy hunting for speciality ingredients or seldom venture beyond the basics • Follow recipes strictly or use recipes as inspiration • Buy small amounts frequently or buy in bulk infrequently • Want to keep several in-progress lists for different purposes or just want to remember a few things to buy on the way home • Insist on specific brands or make do with the most convenient alternatives
  • 5. DETERMINE WHO YOUR USERS ARE ~ • imaginethat you decide on three characteristics that best describe your target audience: • USER: Love to experiment with recipes, are often in a hurry, and are thrifty (if it doesn’t take too much effort).
  • 6. FILTER THE FEATURE LIST THROUGH THE AUDIENCE DEFINITION • Great APPs have a laser focus on the task users want to accomplish. • it’s not likely that every feature would be equally useful to every user • it’s not likely that every feature would be equally appreciated by the audience you defined • TASKS: Creating lists, getting and using coupons, and getting recipes • ADS: A shopping list creation tool for thrifty people who love to cook.
  • 7. DON’T STOP THERE • Useyour application definition statement throughout the development process to determine the suitability of features, controls, and terminology • askyourself whether it is essential to the main purpose of your app and to your target audience • your users are interested in adventurous cooking, so emphasizing boxed cake mixes and ready-made meals would probably not be appreciated. • ask yourself whether your users appreciate a simple, streamlined style or a more overtly thematic style
  • 8. DON’T STOP THERE ~ • although your grocery list app needs to be easy to understand and quick to use, your audience is likely to appreciate a themed UI that includes beautiful pictures of ingredients and meals. • Asyou consider the terminology to use, strive to match your audience’s expertise with the subject. • Eventhough your audience might not be made up of expert chefs, you’re fairly confident that they appreciate seeing the proper terms for ingredients and techniques.
  • 9. CONVERGENCE • IOS Human Interface Guidelines + IDEO Scenario Approach • Problem Statement + 5W1H + Target Users + Character Mapping • Application Definition Statement + Tasks + Users • The purpose of your application • Who it’s for and how they’ll use it • Its core functionality