The document outlines six key strategies of Key Ministry: 1) Offering services and resources free of charge to remove barriers, 2) Building a team to allow the ministry to outlive any individual, 3) Expanding collaborative efforts to various areas of the church, 4) Intentionally collaborating with other organizations to maximize influence, 5) Seeking platforms to advance the ministry's message, and 6) Leveraging technology to reach more people with limited resources. The strategies are meant to support the mission and adapt over time, providing guidance even in unexpected situations.
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Six "Key" Strategies...Operating Principles for Key Ministry
1. Six “Key Strategies”
An Overview of the “Key Ministry Way”
Stephen Grcevich, MD
Chairman, Board of Directors, Key Ministry
Spring, 2013
2. Six “Key Strategies”
Services and resources are offered free of charge
Building a team
Expanding the circle
Intentionally collaborative
Seekingplatforms to advance the ministry
Leveraging technology tomaximize our impact
3. Understanding the strategies…
Each individual strategy supports the other
strategies
Strategies SUPPORT the mission, vision and
values…they’re subject to change when they no
longer work.
Provides a framework for our staff, volunteers
when unexpected opportunities arise…
“Commander’s intent”
Purpose…maximize impact with limited human,
financial resources
4. Why talk about this now?
Because it’s worked most of the time
Because it’s shaped our others think of us
Because organizational memory is important for our new
leaders
Because our staff (with God’s wisdom) will adapt the
strategies in response to new challenges and
opportunities
5. Providing access, resources free of charge…
Enhances ability to access, build relationships with
individual churches
Object lesson in removing barriers/grace
Resonates with current, potential donors
Past examples: JAM Sessions, Inclusion Fusion
Future implications…Some category of ministry
resources and services will always be made
available for free
Key Scripture…1 Corinthians 9:15-18
6. Building a team…
This mission is WAY bigger than any one person
Establishing a culture that other strong leaders with big
visions can join
Allows for the ministry to outlive the founders
Keeps focus on Christ as opposed to any individual
Expands our influence more than if we relied on one key
leader
Future implications…Key “Contributors”…other ministry
leaders may receive small stipends to affiliate with us,
collaborate on defined initiatives
Key Scripture: Romans 12:4-8
7. Expanding the circle…
Inclusive ministry touches every area of the church
Disability ministry historically insular, needs perspective
from other church leaders, experts outside the church
Increases foundation of support for inclusive ministry
Synergy with strategy to access more platforms
Past examples…Children’s ministry initiatives, Inclusion
Fusion
Future initiatives…adoption/foster care ministry, youth
ministry)
Key Scripture: Nehemiah 2-3
8. Intentionally collaborative…
Relationships allow us to cast much greater influence
than size, budget would otherwise allow
We’ve focused on developing resources to share that no
other organization could offer (resources from
professionals, Inclusion Fusion, Free Respite website)
Past examples: Insight for Living, Group Publishing
Future initiatives…online church platform, online training
platform, organizations such as 99 Balloons, online store
hosted bypublishing house?
Key Scripture: 1 Corinthians 3:5-11
9. Seeking platforms to advance the
ministry…
Resources are irrelevant if churches don’t know they
exist
Strategy for getting seen by the most people who can do
ministry for the least amount of money
Modeling change we seek by offering our platforms to
like-minded leaders, ministries
Past examples: Social media initiative, Accessibility
Summit, Orange Conference, Group Kidmin Conference
Future initiatives…Online church platform/training
platform, collaborations with publishers?
Key Scripture: Romans 1:8-15
10. Leveraging technology to maximize our
impact…
“To reach people no one else is reaching, we have to try
stuff no one else is trying.”
Content may be made available to families within their
preferred environments
Necessitated by inability to travel to all of the places
where we might have impact for the Kingdom
Examples…Inclusion Fusion library, new Key Ministry
Website, Inclusion Fusion
Future…online training platform, Google hangouts,
platform to spotlight innovation by individual churches
Key Scripture…Matthew 28:19-20