This is a conference presentation about a system we designed called backchan.nl. You can read more about the tool at http://backchan.nl.
The paper that this talk is about is available here: http://web.media.mit.edu/~dharry/backchannl_names.pdf
19. “I would love to hear more about buzz
marketing - how it actually works and how
clients want it to integrate it with more
traditional methods”
“What’s the role of Social Media in advertising
and Convergence Culture”
Work
“What affect does the ephemeral nature of
your art (changes in technology, disappearing
technologies) have on your art practice?”
“Moot, what is your favorite 4chan meme?”
McCarthy, J.F, 2005
20. “Is anyone else cold?”
“::abuses backchannel:: Someone lost a Lumix
camera yesterday. Find Susannah on the
ROFLTeam to describe it/pics on it.”
Logistics
“So, is NOW the time the panel should turn
some attention to these excellent user-
generated questions?”
“We need power strips in these seats!”
McCarthy, J.F, 2005
21. High Ranked Low Ranked
“Can we get some more Did he just cite Eisner?
questions from the board
answered this time? xthxbye” Props for stirring the pot!
How has your web-based and so i herd u liek mudkipz
viral advertising work affected
your work in traditional
advertising?
hard to hear :(
22. Meta
Audience voting on presentation topics
Audience pre-asking