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backchan.nl
Integrating Backchannels in Physical Space
                     Drew Harry
                       MIT Media Lab

                     Joshua Green
                       MIT Comparative Media

                     Judith Donath
                       MIT Media Lab
Backchannels
backchan.NL
Krauss et al, 1977   flickr: *clairity*
Yardi, S. 2006   flickr: Tom Purves
Rekimoto, et al 1998   flickr: p yper
flickr: Kevin Slavin / slavin_fpo
flickr: opacity
Design
backchan.NL
flickr: paigebuilt
Results
backchan.NL
“I would love to hear more about buzz
       marketing - how it actually works and how
       clients want it to integrate it with more
       traditional methods”

       “What’s the role of Social Media in advertising
       and Convergence Culture”
Work
       “What affect does the ephemeral nature of
       your art (changes in technology, disappearing
       technologies) have on your art practice?”

       “Moot, what is your favorite 4chan meme?”
                                           McCarthy, J.F, 2005
“Is anyone else cold?”


            “::abuses backchannel:: Someone lost a Lumix
            camera yesterday. Find Susannah on the
            ROFLTeam to describe it/pics on it.”
Logistics
            “So, is NOW the time the panel should turn
            some attention to these excellent user-
            generated questions?”

            “We need power strips in these seats!”

                                              McCarthy, J.F, 2005
High Ranked                      Low Ranked
“Can we get some more            Did he just cite Eisner?
questions from the board
answered this time? xthxbye”     Props for stirring the pot!
How has your web-based and       so i herd u liek mudkipz
viral advertising work affected
your work in traditional
advertising?

hard to hear :(
Meta
       Audience voting on presentation topics

       Audience pre-asking
flickr: loojie
15


               10
Cumulative Votes



                   5


                   0


               −5
                   0   20        40      60
                        Time (minutes)
60

                  50
Number of Posts




                  40

                  30

                  20

                  10

                  0
                  −5   0        5         10   15
                           Final Scores
Golub, E. 2005
Thanks!
 Dan Gutierrez         Cherrie Yang        Chris Schmandt
    First Prototype     Second Prototype       Editing/Framing




backchan.NL
So, Questions?
 http://backchan.nl/      http://web.media.mit.edu/~dharry/
          Get Your Own!                          Other Projects!


                                               @drewwww
                                                        Say Hi!




backchan.NL

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backchan.nl Presentation (CHI 2009)

  • 1. backchan.nl Integrating Backchannels in Physical Space Drew Harry MIT Media Lab Joshua Green MIT Comparative Media Judith Donath MIT Media Lab
  • 3. Krauss et al, 1977 flickr: *clairity*
  • 4. Yardi, S. 2006 flickr: Tom Purves
  • 5. Rekimoto, et al 1998 flickr: p yper
  • 6.
  • 7. flickr: Kevin Slavin / slavin_fpo
  • 8.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 17.
  • 19. “I would love to hear more about buzz marketing - how it actually works and how clients want it to integrate it with more traditional methods” “What’s the role of Social Media in advertising and Convergence Culture” Work “What affect does the ephemeral nature of your art (changes in technology, disappearing technologies) have on your art practice?” “Moot, what is your favorite 4chan meme?” McCarthy, J.F, 2005
  • 20. “Is anyone else cold?” “::abuses backchannel:: Someone lost a Lumix camera yesterday. Find Susannah on the ROFLTeam to describe it/pics on it.” Logistics “So, is NOW the time the panel should turn some attention to these excellent user- generated questions?” “We need power strips in these seats!” McCarthy, J.F, 2005
  • 21. High Ranked Low Ranked “Can we get some more Did he just cite Eisner? questions from the board answered this time? xthxbye” Props for stirring the pot! How has your web-based and so i herd u liek mudkipz viral advertising work affected your work in traditional advertising? hard to hear :(
  • 22. Meta Audience voting on presentation topics Audience pre-asking
  • 24.
  • 25. 15 10 Cumulative Votes 5 0 −5 0 20 40 60 Time (minutes)
  • 26. 60 50 Number of Posts 40 30 20 10 0 −5 0 5 10 15 Final Scores
  • 27.
  • 29.
  • 30. Thanks! Dan Gutierrez Cherrie Yang Chris Schmandt First Prototype Second Prototype Editing/Framing backchan.NL
  • 31. So, Questions? http://backchan.nl/ http://web.media.mit.edu/~dharry/ Get Your Own! Other Projects! @drewwww Say Hi! backchan.NL