1. CROSSMEDIA STORYTELLING
AND GAME DESIGN
Drew Davidson

2. A LITTLE BIT ABOUT ME

3. SKETCHNOTE OVERVIEW
 @wilg

4. CROSSMEDIA
 Transmedia
 Henry Jenkins
 Fictional Universes
 Storytelling
 Game Design
 Interactivity

5. TRANSMEDIA
 Storytellingacross Multiple forms of Media
 Multimodal Representations
 Various Entry Points
 Social Authorship
 Franchise, Marketing, Native

6. ACROSS MEDIA
 Books, Comics, Movies, TV, Web,
Games, Mobile, Toys, Music, etc.
 Transparency, Ubiquity
 Ethics, Literacy
 Tentpoles and Rabbit Holes
 Story Tree

7. TRANSPARENCY | UBIQUITY
 Fittinginto Our Lives
 Distributed All around Us
 Easy to Use
 Cloud Media
 Snackable

8. ETHICS | LITERACY
 Privacy & Freedom
 IP and CC
 Open Source
 Read/Write

9. TENTPOLE
 CentralMedia Experience
 Supports all other Media

10. RABBIT HOLE
 EntryPoint into Fictional Universe
 Down into the Story

11. STORY TREE
 Trunk
 Heart of the Tale
 Branches
 Inter-related Threads

12. ENGAGEMENT
 Connection
 Reading=Writing
 Fans
 Post-Secret

13. PROMISES
 Ownership
 Read-Write
 Fan Fiction
 Avatars

14. PROBLEMS
 Spoilers
 FAQs
 IP
 Messy

15. FICTIONAL UNIVERSES
 Star Wars
 Matrix
 Lost
 Buffy
 Myst
 One Life to Live
 Cathy’s Book
 Lost Zombies

16. STAR WARS
 Expanded Universe Databank

17. MATRIX

18. LOST

19. BUFFY

20. MYST

21. ONE LIFE TO LIVE

22. CATHY’S BOOK

23. LOST ZOMBIES

24. GAME DESIGN
 Alternate Reality Games
 Active Interactivity, Narrative Agency
 Interest Curves and Flow
 Procedural and Interactivity
 Gamepocalypse
 Goals and Glue

25. ARGS
 Blurthe Line between Game/Fiction and Reality
 Explore the World

26. INTEREST CURVES

27. FLOW

28. PROCEDURAL

29. INTERACTIVITY

30. GAMEPOCALYPSE
 Gamification
 Funware
 MSG
 Secret Sauce
 Make it Seem Game-like
 Gameful
 Spirit of Games

31. GOALS AND GLUE
 Threads across and between Media
 Connections
 Throughline
 Purposes for Deeper Engagement

32. POKEMON

33. ENTERTAINMENT TECHNOLOGY CENTER

35. LUDIC NARRANS
 Homo Ludens
 +
 Homo Narrans
 =
 Ludic Narrans
 Playful Stories

36. CROSS MEDIA
 stories in between
 narratives and mediums @ play
 Cross-Media Communications
 the Art of Creating Integrated Media Experiences
 http://etc.cmu.edu/etcpress/

37. QUESTIONS?
 drdrew@cmu.edu