Swiss Tony is a struggling car salesman who needs to advertise his business. He wants to create a website and place an advertisement in Top Gear magazine. The advertisement should target young men aged 20-35 who want fast cars but can only afford used options like Subarus. The ad should use bright, bold colors and highlight Swiss Tony's competitive prices to attract attention and persuade readers to buy cars from his dealership.

1. Beth Dreher

2.  My client is Swiss Tony. He is a car salesman who’s business is starting
to collapse and needs to advertise his business. He has some ideas that
include making a website that he would like some graphics for, also he
would like to put an advert in a magazine.
 Tony is the sort of salesman that will buy a car such as a cheap run
down Porsche, he would they slap paint on it and make it look as good
as he can, he would then flog it to someone.
 The magazine he would like to get his advert in is top gear, this is
because people between the ages 20 and 35 would read it that like to
look at the cars they would love to have but can not afford. His business
sells cars that are aimed at young men who want something fast but can
not afford cars like a Ferraris, this means he sells cars like Subaru's that
these men can afford.
 The advert for Swiss Tony wouldn’t be sophisticated, he would like an
advert that is bright bold and in your face. Something that is eye
catching and uses loud colours to grab the readers attention.
 The purpose of the advert would be to make people want to buy Swiss
Tony’s cars. It would do this buy using bright in your face colours and
the advert would highlight the price of his cars because he sells them
cheaper than any other car sales men.

3.  The audience is young men between the ages 20 and 35. This is
because they generally like cars and reading car magazines,
especially Top Gear. They are the sort of people who would love
to own a fast car but can not afford cars such as Ferrari's so
instead buy cars like Subaru's. These are the cars that Swiss Tony
sells. Also people who would like a cheap second hand car that
isn’t all run down and rubbish. The men buying his cars are
normally boy racers that want to go fast and look cool.
 The purpose is to advertise Swiss Tony's cars to get more people
to buy from him. It is meant to try and get Swiss Tony’s business
up and running again. The advert needs to be bright and bold to
catch the viewers attention.
 The advert will have to get across to the viewer/reader that Swiss
Tony sells good, fast, cheap cars that you couldn’t get anywhere
else for the same price.
 The advert will need to be eye catching and persuasive. To be
persuasive I will need to use exaggeration to get across how
much better Swiss Tony’s cars really are.

4.  Size:
 Resolution:
 File format:
 Bright colours, very busy, lots of shapes, no
sophistication.