Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Conference
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Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Conference
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Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago. She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0. Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/
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Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Conference
- Brought to you by: Social Marketing & Social Commerce 2.0 Chicago, IL August, 2014
- The Internet, and social media in par3cular, have RADICALLY CHANGED the way people consume informa3on and the way businesses PROMOTE THEMSELVES.
- Consider: WHERE do your current and future customers FIND WHAT THEY NEED?
- The rules of marke3ng HAVE CHANGED.
- What does it take? Listening
- The Key is to build ENGAGEMENT #notaonewaystreet
- Facebook A different point of view
- What does it take? CONNECTING #hashtags, RT, Like, Favorite, Reply
- Building brand awareness and customer rela3onships SOCIAL:
- Facebook now has more than 1.2 Billion ACTIVE users
- Facebook: StaSsScs • More than 50% of ac3ve users log in EACH DAY • Average age of users is 38 and 200 friends • People spend over 700 BILLION MINUTES per month on Facebook • 250 MILLION PHOTOS are shared each day • 2.7 BILLION POSTS are “liked” or commented on each day • 1 MILLION BUSINESS PAGE “LIKES” are happening each day – and that is shared with all of their friends Source: Facebook
- Do Facebook (and any network) -‐ WELL • PROFESSIONALLY designed page • You MUST have a PLAN. ThoughLul content strategy that incorporates the personal touch, sales and marke3ng, and outreach • LISTEN AND RESPOND, s3mulate conversa3on • Be a RESOURCE to people • Photos and videos get 60% more liN • Tag / links, Hashtags • WOW your fans!
- Twi_er
- Foursquare / Swarm
- Google+ (G+)
- YouTube: 2nd largest search engine (Professionally designed page)
- Brands will be here… whether they like it or not.
- 70% of people trust online reviews by strangers
- 90% of people trust online reviews by people they know
- The key is REPUTATION MANAGEMENT… And you need it now more than EVER!
- Gehng Found SEARCH:
- 97% of consumers search for local businesses online
- How you rank in SEARCH is criScal • 90% of searchers stop on PAGE 1 • 75% stop aNer 5 lisSngs
- Consider: HOW can you leverage this power FOR YOUR ADVERTISERS?
- shannon@dreamlocal.com www.dreamlocal.com www.facebook.com/dreamlocal @dreamlocal, @shannonkin 207-‐593-‐7665 for aXending! THANK YOU