The document discusses building applications for the Salesforce AppExchange platform. It provides an overview of why customers and partners build apps, how the AppExchange works, and how to build apps without coding by using point-and-click customization tools. It also shares a success story of an app built for recruiting and takes questions from the audience.

1. Architecting Apps for the AppExchange Todd McKinnon, VP Development, Salesforce.com Andrew Smith, Product Manager, AppExchange Track: IT Executives

5. Why are Customer Building Apps? What if you could extend CRM to automate other sales, marketing and support business processes? What if new apps you developed were automatically integrated with your salesforce.com CRM data? What if you could extend your success with salesforce.com to other departments? Ease of Integration Automate More Business Processes Extended CRM

6. Opportunities for Extending Success With On-Demand Human Resources Recruiting Vacation Requests Training Finance Expense Reports Purchase Orders Budgets Operations Project Management Event Managment Professional Services Management IT IT Asset Tracking Bug Tracking Feature Requests Which users have been left out? Which business processes are still manual?

20. Demo: Creating a Custom Object

21. Demo: Creating a Custom Field

22. Demo: Creating a Relationship Selecting the relationship type Master-Detail is a one to one relationship Lookup is a one to many relationship

23. Demo: Creating a Formula Field Create a “percent of salary range” formula

25. “… I use at least 4 different AppExchange applications everyday to run my business. I love them. The folks building this stuff must be great! Especially the managers! Todd McKinnon VP Development Salesforce.com Business Users Love it ! What the fans are saying:

26. Recruiting Application

28. Patent Application

29. “… I was able to roll the view together as a more or less lunch time effort in a day and half … we have a docketing system, similar to the proprietary ones costing thousands. Sure speaks volumes for AppExchange! “ Paul Durdik Senior Corporate Counsel and Director of Intellectual Property, Salesforce.com Business Users Love it ! What the fans are saying:

31. Release Management Application

32. Dreamforce Application

35. Q & A Todd McKinnon Vice President, Development Andrew Smith Product Manager, AppExchange [email_address] [email_address]