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Social Media and Faith Organisations

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A 90 minute (interfaith) session on social media "please leave them fired up to use it" prepared for Coexist, to be held at St George's Centre, Windsor Castle.

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Social Media and Faith Organisations

  1. 1. SOCIAL MEDIA AND FAITH (ORGANISATIONS) Dr Bex Lewis (@drbexl) Director, Digital Fingerprint Research Fellow in Social Media and Online Learning, CODEC Centre for Digital Theology, Durham University June 2015 for Coexist, St George’s, Windsor http://www.slideshare.net/drbexl/social-media-and- faith-organisations This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
  2. 2. Session Overview • Social Media Exercise • Social Media • Why? • Where? • What? • Who? • When? • A Digital Marketing Framework • Action-Planning @drbexl
  3. 3. https://twitter.com/drbexl
  4. 4. Let’s “tweet” each other…“Let’s Tweet Each Other” @drbexl
  5. 5. WHY?
  6. 6. Image Credit: Facebook Meme
  7. 7. Image Credit: The Worship Cloud
  8. 8. SOCIAL media @drbexl
  9. 9. Connect & Listen @drbexl
  10. 10. Networks of Networks @drbexl
  11. 11. http://pennystocks.la/internet-in-real-time/ @drbexl
  12. 12. Social Media: More than the cherry on the cake! @drbexl
  13. 13. Embedded Practice? • As indicated in my book, Raising Children in a Digital Age, although children aren’t ‘digital natives’ who are ‘fundamentally different from us’, they have grown up in a time when the digital is an embedded part of their everyday life. • Most politicians are clearly not using social media in an embedded way, but as a digital marketing tool, and this is seen as inauthentic. We need to look at the underlying culture and assess whether traits such as collaboration, innovation, transparency, and openness belong solely to the younger generation. Reports such as the Ipsos MORI Who is Generation Next? have indicated what the concerns of the younger generation are, and what they might expect from their politicians. • Young people want to know that they are being listened to, that their voices count, and that they are not being patronised. https://www.dur.ac.uk/generalelection.2015/news/?itemno=24588
  14. 14. The digital environment is not a parallel or purely virtual world, but is part of the daily experience of many people, especially the young. Social networks are the result of human interaction, but for their part they also reshape the dynamics of communication, which builds relationships: a considered understanding of this environment is therefore a prerequisite for a significant presence there. Pope Benedict XVI (2013) @drbexl
  15. 15. Increasingly, young Arab Muslims are asking questions from people they identify as religious authorities through Facebook, Twitter and other internet social media apparatuses Dr H.A. Hellyer Associate fellow at the Royal United Services Institute, Non-resident Fellow at the Brookings Institution and Research Associate at Harvard University @drbexl http://english.alarabiya.net/en/views/2013/03/24/Social-media-religion-in-the-new-Arab-world.html
  16. 16. It has always been two Jews, three opinions. But we are in a world, unfortunately, where people take sides too strongly and have forgotten the grain in the middle. … It has created a negative discourse Alan Edelman, Associate Executive director of the Jewish Federation of Greater Kansas city http://www.jweekly.com/article/full/74339/if-social-media-gives-everyone-a-voice-who-speaks-for-judaism/
  17. 17. Social media becomes an important way to connect and make your religious experience a 24/7 experience rather than something you do on the weekends. Heidi Campbell , Asst. Professor of Communications, Texas A&M University Author of Digital Religion, Routledge 2012 http://national.deseretnews.com/article/464/How-social-and-digital-media-are-changing-religion.html#AUzFVzUURB6Zspw5.99 @drbexl
  18. 18. Even though in practice, face-to-face communication can, of course, be angry, negligent, resistant, deceitful and inflexible, somehow it remains the ideal against which mediated communication is judged as flawed. Prof Sonia Livingstone, Children and the Internet: Great Expectations and Challenging Realities. 2009, p26 @drbexl
  19. 19. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing @drbexl
  20. 20. The Front Door? With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the ‘front door’ to your church for digital users, and you ignore those spaces at your peril. http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu @drbexl
  21. 21. https://www.gov.uk @drbexl
  22. 22. Clarify Audience • Age? • Gender? • Location? • Educational Level? • Beliefs? • What are they searching for? • How can you make it easier for them to find? • How can you make it easy for them to want to share?
  23. 23. Separate Sites? In the last few years, numerous Jewish Social networks have emerged. Most have never gain traction. A few are household terms. While I believe the future of Jewish community leadership will require social web applications, I think we need to review what’s worked, hasn’t worked, and what’s possible. http://blogs.timesofisrael.com/jewish-social-networks-flops-successes-and-the-future/
  24. 24. Push/Pull Media… @drbexl
  25. 25. WHERE?
  26. 26. https://conversationprism.com
  27. 27. Twitter in Ministry If you don’t know how to use Twitter, check https://support.twitter.com/articles/215585
  28. 28. Twitter Spokesperson: “Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.” http://news.sky.com/story/1022800/senior-bishops-to-tweet- christmas-sermons
  29. 29. Core Terminology •Tweet •Followers •Hashtag •Retweet •Favourite •Lists •Verified Accounts
  30. 30. It’s good for… • New connections via shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Sharing good resources • Sharing pithy statements/quotes • Being “polemical”
  31. 31. http://bigbible.org.uk/2013/03/looking-for-an-opportunity-changingworship/ http://anglicanmemes.com/2013 /03/25/the-church-of-england- goes-to-hollywood-the-best-of- churchofenglandfilms/
  32. 32. https://twitter.com/biblesummary
  33. 33. https://twitter.com/Natwivity
  34. 34. Facebook in Ministry If you don’t know how to use Facebook, check https://www.facebook.com/help/345121355559712/
  35. 35. Personal Profile
  36. 36. The greatest single cause of atheism in the world today is Christians who acknowledge Jesus with their lips and walk out the door and deny him by their life style. That is what an unbelieving world simply finds unbelievable. Brennan Manning
  37. 37. Sharing Settings
  38. 38. Pages
  39. 39. https://www.facebook.com/DigitalBible/info Page Rules
  40. 40. Reach?
  41. 41. Groups
  42. 42. https://www.facebook.com/groups/2211562545/
  43. 43. Events
  44. 44. Pinterest in Ministry If you don’t know how to use Pinterest, check http://help.pinterest.com/en/articles
  45. 45. http://j.mp/pincw
  46. 46. Instagram in Ministry If you don’t know how to use Pinterest, check https://help.instagram.com/
  47. 47. https://instagram.com/crosswaychurch/
  48. 48. YouTube in Ministry If you don’t know how to use YouTube, check https://support.google.com/youtube/?hl=en- GB#topic=4489102
  49. 49. Simple ideas for Video: • Think of the STORIES you have to tell, and how you might tell them – • Events: Before/After • Sermons: Quick Overviews/Responses • People & Their Lives • Creative storytelling • What can you “How To”? • ‘Remote’ training within organisations
  50. 50. Create Playlists
  51. 51. WHAT?
  52. 52. A few thoughts on content: • Identify keywords & mind-map ideas • Repurpose existing content • Not just words: visual, audio, video • Define a ‘voice’ for the organisation • Repeat content ‘differently’ (but not too often)
  53. 53. Human Beings at machines, not “are machines” Image Source: Stockfresh
  54. 54. Who sees this? 1. God 2. Parents 3. ‘Kids’ 4. Newspaper 5. Enemy
  55. 55. WHO?
  56. 56. Who does social media?
  57. 57. “It’s all about me” It then dawned on me, that many people were using Hadiths and other wise quotes merely for the sake of getting more likes, retweets, ‘friends’ and followers. By design, social media has all the right instruments to be the ultimate mechanism to feed your ego. (I do acknowledge that this is NOT the case for everyone). https://themuslimvibe.com/featured/digitalpiety-we-need-to-stay-true-to-ourselves-on-social-media/
  58. 58. New Ways of “Doing” http://www.islamintheageofnewmedia.com
  59. 59. bigbible.org.uk
  60. 60. WHEN?
  61. 61. In a Crisis? Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem. http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/
  62. 62. http://small-bizsense.com/the-best-times-to-post-on-social-media/
  63. 63. Hootsuite
  64. 64. Principles of Good Engagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic •Represent your organisation well
  65. 65. The Big Questions •Why •Where •What •Who •When •To achieve what? •How do the digital tools help achieve this? @drbexl
  66. 66. A Digital Marketing Framework • Discovery (most time intensive): • ID goals & objectives • Select strategies & tactics • Explore new opportunities • Set metrics and targets • Internet Business Analysis • ID target market/niche • Create ‘personas’ • “Competitor” analysis • Build • Resource planning & allocation • Set up/modify digital assets • Implement • Schedule for launch & activate • Measure • Measure & monitor target metrics • Manage Results • ID what’s (not) working http://www.amazon.co.uk/gp/product/B00E9I9H80?psc=1&redirect=true&ref_=oh_aui_d_detailpage_o01_
  67. 67. What is your ONE takeaway action?
  68. 68. @drbexl @digitalfprint QUESTIONS? Images: Stockfresh, iStockphoto, RGBStock, The Worship Cloud, Screenshots http://www.slideshare.net/drbexl/social-media-and-faith-organisations