1. This work is licensed under a Creative Commons
Attribution 3.0 Unported License.
ODHE Profiling…*
Dr Bex Lewis, Digital Fingerprint
URL: http://www.slideshare.net/drbexl/odhe-national-meeting-february-2013
February 2013, for: http://odhegroup.wordpress.com
*Not CSI style…
5. • ODHE Group (1st) • V-Cs (senior decision
• Budget Holders maker) & front/support
this
• Others interested in our • Senior influencers –
orgnisations leaders informal
• Those in similar jobs network, often
barriers/accelerators of
• Senior decision makers change
• Business Schools • Academics
• Management Students • International –
exchange ideas, own
• HR Colleagues research
• External – private sector • Start small – back to
(share knowledge) group & develop…
Discussions
8. • A website that allows others to
reflect, share opinions, and discuss
various topics in the form of an online
journal whilst readers may comment on
posts. Most blogs are written in a slightly
informal tone (personal
journals, news, businesses, etc.) Entries
typically appear in reverse chronological
order.
http://www.wordnik.com/w
ords/blog
11. What do you like? What don’t you like?
• Pictures/Cartoons – inc Great • Pop-up advert (unrelated)
British Bake-Off
• Catchy quotes that make you • VCs: Long-winded, boring
think… …
• YouTube links
• Headings that draw you in • Purpose: Just for
• Include links to more information profiling, not for sharing
rather than squeeze info in
information
• Most „active‟ posts
• Communication • Negative connotation – ego-
• (Corporate policies) profile…
• Who the blogger is…
photo/description • Public: careful about open-
ness
Ideas?
12. • Who is this site by?
• What is it about?
• Who is it for?
• When is it updated?
THINK: About Page
17. • How do you define ODHEG (what you are) and
‘Organisational Development’ (what you do)?
• What message do you want to get across?
• What practices do you want to share?
• What action do you want to be taken?
• What event(s) might you want to promote?
• What might you want to reflect upon?
DISCUSS
18. Happy with
this as a
definition?
Should you
try it on
some of
your target
users?
http://www.lfhe.ac.uk/en/research-
resources/resources/organisational-
development/index.cfm
19. Messages Practices
• We are an community of • “Define practices”
(Experts) … practitioners • Reality of carrying out OD
• We can demonstrate an work
impact for OD • Personal stories/reflections
rather than textbook
• Conflict of interest –
policies of appropriate
content
• Allow us to promote own
activities?
Discussions
20. Actions Events
• Reflection OK even without • National Meetings
comments • Webinars
• Response & Reaction • Own institution open to
externals
• Engagement with discussion • People we want to influence
• Contact us (offline) to carry • Conference for VCs etc want
on conversation to do more in institution.
• Understand more – they • Digital literacy masterclass
think differently • [Is OD serendipitous?]
Discussions
1:37 – why might you want to blog – helps focus the ideas, people might want to listen to you – size of audience not important – is about quality of audience…
Important to think about who you are going to reach…
Marketing companies use ‘persona profiling’ … not suggesting we do this now … but we do need to be thinking WHO this is intended to reach…
Marketing companies use ‘persona profiling’ … not suggesting we do this now … but we do need to be thinking WHO this is intended to reach…
This is the current website … (v. wordy!) … keen to get this moved over… needs a bit of rethinking over structure… so if you could have a look and feed back to me = appreciated… which bits do you think are important/which not/what more could we do?
We can move everything on that site over here … and this is our current ‘About’ page (still same wordy text as before) … this is where people are likely to come to “meet you” and decide if they want to engage with what you’re doing – how do we make this sharper/stronger?! We’ll look at some of the logistics later, but for now we want to think about who/what/where, etc..
Think about what you like in the blogs that you visit…
This is the kind of information you expect on an About page…
REMEMBER – 2 aspects of same thing … essentially – want people to understand what OD is, maybe encourage them to engage with you, and join ODHEG (so potential audience may be potential members, their line managers?) Online/offline = REAL – not the same, but real! In the same way as you may emphasize different parts of your personality with different people – with your parents, your friends, your kids… online you may emphasise different aspects of your personality in different spaces… but at the centre of it all you are YOU! AUTHENTICITY.
Always remember that there is a human being at the other end of the keyboard… this is about COMMUNICATION and CONVERSATION, not about the technology… you can widen the group that you engage with….
Remembering that you’ve been sent this information on practicals – some of which we’ll see if we can highlight tomorrow…
Essentially want you discuss these as small groups (do we encourage a group to work on a specific bit?) and then feed back in…
This pm, 45 mins – can deal with some questions – be good to establish what people want to know (bearing in mind takes me 3 hours to run a Twitter workshop) – so can deal together. Typically 15-20 min slots are offered (the nurse usually decides which person in the group has the expertise to see ‘the patient’. Tomorrow, we’ll talk about how to make the blog work without me as part of the picture – some practicalities & logistics…
Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?