Design is often looked at as a visual medium. In a startup, or while designing a product, this idea needs to be shattered.

2. Design isn’t just visual

3. Design is complicated

4. VISUAL
HAPPENS
LAST

6. Technical know-how, skill, craft,
art - involved in the production
manufacturing of making.
Using good deliberation,
understanding, resulting in
deliberate desire to be carried
out with cleverness.
Aristotle

7. Aristotle

8. Design is

9. Design is problem solving1

10. Obtain X unique emails from signup page with
Y budget and Z deadline
We will target tech-savvy males 18-30
A Break it down
Big picture: entire application
Problem level: getting emails from splash page
Make it specificB

11. Design is purposeful2

12. Edward Tufte
Great design is not democratic, it
comes from great designers.

13. TYPEFACE

14. COLOR

15. TRANSITION

16. IMAGE

17. Design is empathetic3

18. Map

19. Test

20. Aristotle
feel
people
make

21. 1Define your problem

22. 2Make decisions with
purpose

23. 3Map & Test

24. I STOLE ALL THE IMAGES FOR THIS PRESENTATION
drachdesigns@gmail.com
@thomasdrach