Heavy fiction readers, especially romance readers, were early adopters of ebooks which helped drive the digital transformation of books. While ebooks are replacing mass market print books, print still accounts for the majority of book sales and different formats appeal to different types of readers. It remains important for authors to understand where their target readers discover and obtain books across various channels like libraries, bookstores, and online retailers. The transformation of books continues to evolve as new formats emerge but print will continue to be significant.