3 punches for knock-out PR

DARA QUACKENBUSH SENIOR LECTURER, PUBLIC RELATIONS TEXAS STATE UNIVERSITY TWITTER: @DQUACK EMAIL: DARA@DARAQUACKENBUSH.COM The 3 Punches Needed to Create Knock-Out PR

[object Object],[object Object],[object Object],please take a moment to

The 3 Punches ,[object Object],[object Object],[object Object],PR

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Jab: Who is your audience?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Create a profile Beginning to wonder if she can have it all

Why does your audience choose you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Why do your customers buy cake from you, not HEB?

When does your audience choose you? ,[object Object],[object Object],[object Object],[object Object],Knowing when your customers choose you is almost as important as knowing why they choose you

The Cross: What’s the story? ,[object Object],[object Object],[object Object],[object Object]

Develop key messages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The right key messages are the key to your success

The Uppercut: What are your key media? ,[object Object],[object Object]

Understand your key media ,[object Object],[object Object],[object Object]

3 punches for knock-out PR

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