The document discusses key topics from an 2013 Association Communications Benchmarking Report. It found that nearly 400 association leaders participated with a 99% completion rate. On average, associations engage with members 8.9 times per month via social media. The document also discusses the importance of video for associations and tips for an effective digital strategy, such as keeping subject lines short and content brief for mobile readers. It emphasizes taking a content 360 approach by integrating print, online, and event content.

1. Mark Migliore, Publisher
Dana Plotke, Marketing Manager
What's New in Association Publishing

2. TOPICS FOR DISCUSSION
• 2013 Association Communications
Benchmarking Report
• Why Video Needs to be on Your Radar
• Digital and Mobile, Mobile, Mobile
• Content 360

3. • Followed up on key takeaways from the more
comprehensive 2011/2012 study
• Nearly 400 senior trade and professional
association leaders across a variety of
market segments participated
• 99% completion rate
2013 ASSOCIATION COMMUNICATIONS
BENCHMARKING REPORT

4. 2013 ASSOCIATION COMMUNICATIONS
BENCHMARKING REPORT

5. 2013 ASSOCIATION COMMUNICATIONS
BENCHMARKING REPORT

6. 2013 ASSOCIATION COMMUNICATIONS
BENCHMARKING REPORT
A recent article
we published on
"burnout" was
one of the most
popular of 2012
in Association
Adviser eNews

7. 2013 ASSOCIATION COMMUNICATIONS
BENCHMARKING REPORT

8. 2013 ASSOCIATION COMMUNICATIONS
BENCHMARKING REPORT

9. On average,
associations
are engaging
with members
8.9 times per
month via
social media
2013 ASSOCIATION COMMUNICATIONS
BENCHMARKING REPORT

10. RISING ABOVE THE CLUTTER
WITH VIDEO
VIDEO

11. RISING ABOVE THE CLUTTER
WITH VIDEO
40 BILLION

12. #1 VIDEO PLATFORM

13. #2 CONTENT STRATEGY

14. MEMBER
UPDATES
CONFERENCE
RECAPS
SPECIALTY
CHANNELS
SPONSORED
CONTENT
#3 MONETIZATION

15. KEY CONSIDERATIONS WITH
VIDEO

16. DIGITAL STRATEGY

17. WHAT IS YOUR DIGITAL
STRATEGY?
2017

18. WHAT IS YOUR DIGITAL
STRATEGY?5 TIPS
• Keep subject lines short
• Limit data-heavy tables and large
pictures.
• Keep the content short and link to
more info.
• Use large fonts for links to make
tapping easier for readers.
• Use a single column layout.

19. CONTENT 360

21. INTEGRATING PRINT,
ONLINE & EVENTS

22. Mark Migliore, Publisher
Dana Plotke, Marketing Manager
What's New in Association Publishing